Student Union opens ‘hasbara’ room in effort to fill public diplomacy vacuum.
An Austrian couple is enjoying the sites in the Holy Land after winning an Israel Government Tourist Office competition for “the face of the German tourist in Israel.”
Some 350 couples registered to compete for the Grand Prize – a 10-day visit to Israel and participation in a film for the German tourist campaign, designed to encourage tourism from Germany, Switzerland and Austria to Israel.
The winners are Barbara and Roman Egger, a Christian couple from Salzburg, Austria, aged 38 and parents to a 4-year-old girl.
In their application, the couple wrote “Whether it is in the desert, at sea, at the Western Wall or the Galilee, Israel has fascinated us for a long time. We are eager to visit and hope our smile will pave the way for our journey.”
Upon their return to Austria, the couple will hold a press conference and will participate with the Israel Government Tourist Office for a year on various advertising campaigns.
During the first half of 2012, approximately 132,000 tourists from Germany arrived in Israel, a 4% increase over the same period last year.
About the Author: Malkah Fleisher is a graduate of Cardozo Law School in New York City. She is an editor/staff writer at JewishPress.com and co-hosts a weekly Israeli FM radio show. Malkah lives with her husband and two children on the Mount of Olives in Jerusalem.
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