An Orthodox Jewish woman from Monsey, N.Y. is suing the Lancome cosmetics firm, claiming that its 24-hour makeup does not last as long as advertised and thus prevents her from looking good all Shabbat.

Rorie Weisberg of Monsey, N.Y. said in her lawsuit that Lancome’s Teint Idole Ultra 24H foundation does not last 24 hours and that the company is practicing false advertising, a violation of New YorkState business law, the New York Post reported Wednesday.

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Weisberg’s lawsuit says her son is having a bar mitzvah next month and that she tried the Lancome foundation in advance to see if she could look good in her makeup for the entire 25-hour celebration. Jewish law prohibits removing and replacing makeup during the Sabbath.

“The 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance,” according to the lawsuit.

The suit seeks unspecified damages from Lancome and its parent firm, L’Oreal, for Weisberg and other makeup purchasers, as well as a “corrective advertising campaign.”

A spokeswoman for L’Oreal said in a statement that the lawsuit has no merit and Lancome stands behinds its products.

“We will strenuously contest these allegations in court,” the spokeswoman said. “Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further.”

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14 COMMENTS

  1. I would submit that the paradox for this supposedly religious woman is that it is not her face that lacks foundation, but her faith, and as a result, her case. It is not Lancôme that perpetrates false advertising, but this woman’s pretend piety. As an Orthodox Jew, I am ashamed of her and her actions. If she wanted her money back for the product malfunctioning for her face, that would have been the appropriate action. The face that she will show at her son’s Bar Mitzvah will have no adequate cover, not because of an absence of makeup, but what it will reflect on the inside.

  2. You are doing a fab job. You should be employed as communications director for worldwide Jewish people & people of faith. This world needs sane, down to earth, reliable & caring voices. You are always that Mr T X

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