Wonder Bread, fresh off its post-bankruptcy revival, will get kosher certification in the New York area from the Orthodox Union (OU), according to an OU bulletin.
The kosher Wonder Bread won’t be sold everywhere, but approved products will bear the OU’s symbol on their packaging. Previously, Wonder Bread was certified by the Triangle-K, which is not as widely accepted by kosher consumers as the OU, the New York Jewish Week reported.
Flower Foods, which acquired the Wonder Bread brand during the Hostess brand’s recent bankruptcy fire sale, is a “very old and important OU account,” said Rabbi Moshe Elefant, the chief operating officer of the OU’s Kashruth Department.
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