web analytics
December 7, 2016 / 7 Kislev, 5777
News & Views
Sponsored Post
The Migdal Ohr Mishpachton MISHPACHTONIM – Israel’s Children are Your Children.

Support Migdal Ohr by purchasing letters in the Torah Scroll that will be written in honor of Rabbi Grossman’s 70th Birthday.



Home » News & Views

Estonian gas company apologizes for using Auschwitz in ad

By:

Printer-Ready Page Layout
JewishPress Logo



(JTA) — An Estonian gas company apologized for using a photo of Auschwitz in its advertising.

The website of GasTerm Eesti on Aug. 23 published a photograph of the front gate of the Nazi death camp with the famous inscription “Arbeit macht frei,” or “work makes you free.” The caption read “Gas heating — flexible, convenient, and effective.”

The next day the photo was removed from the site and an apology was posted.

Company director Sven Linros said, according to DzD.ee portal, “Hitler killed himself because he got a gas bill … a lot of people laugh at this, but I do not. I visited Auschwitz with dread. I feel sorry for the victims and their families. The picture was intended for a narrow group of people. We wanted to clarify that the CH4 gas is not toxic and can be used to heat buildings even those with such a sad history.”

Auschwitz photos have been used before in ads. In January, a gym in Dubai used an image from the camp with the tag line “Kiss your calories goodbye.”

JTA

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.





Imported and Older Comments:


Current Top Story
Explosion in Syrian military airport, Dec. 7, 2016.
Reports: Israel Attacked Syrian Airport Overnight [video]

Printed from: http://www.jewishpress.com/news/estonian-gas-company-apologizes-for-using-auschwitz-in-ad/2012/08/27/

Scan this QR code to visit this page online: