Livnat Krief posted in the Facebook group page of “Jerusalem Mothers” her initiative at a neighborhood grocery store on Stern Street in Kiryat Yovel, Jerusalem. Krief posted a picture of a bread box offering free bread to anyone who needs it. The note on the box reads: “Start the month with a mitzvah. You need? Take from the box. You can? Buy and put in the box.”
Livnat noted that the initiative is in memory of the late Sgt. Lial Gidoni, a fighter in the Givati special forces unit who was killed in operation Protective Edge, in 2014. “He is the cousin of a friend of mine, his memorial service was held yesterday. He dealt all his life in acts of kindness and contribution. This story was meant to commemorate Lial”.
Speaking to NRG, Livnat described the evolution of her initiative: “I saw a similar idea on Facebook, embraced it and started to promote it on Facebook. I just took a cardboard box, made a sign and bought several breads and rolls, went up to the owner, and he immediately agreed and added warm words of encouraging. I posted it so that the idea would spread elsewhere, and I’ve seen that things are starting to move.”
She said that she and her husband “are a young couple and it’s difficult for us to be indifferent to the plight of other people. It’s important for me to note that everything was done with donations from friends and acquaintances. The response has been amazing and heartwarming. I passed by the grocery store and saw that someone had read the sign on the cardboard and motioned to her friend to come and see. For me that’s the goal, spreading unconditional love and helping others.”