web analytics
October 23, 2014 / 29 Tishri, 5775
At a Glance
News & Views
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



Jewish Fashion Magazine Targets Orthodox Women

It could be Vogue or Elle. But it’s Hadar Magazine. In English, “hadar” means “glorious.”
Bari Weizman, owner and content director of Hadar Magazine.

Bari Weizman, owner and content director of Hadar Magazine.
Photo Credit: Srivki Photography.

The one-year-old, glossy, high-end Hadar Orthodox women’s fashion magazine is capitalizing on Orthodox Jewish lifestyle becoming more upscale and will publish its third edition just after Purim.

The magazine is the brainchild of a Yeshiva University Stern College for Women graduate and the product of hers and a good friend’s creativity and entrepreneurship.

“I always knew I wanted to be an entrepreneur,” says Bari Weizman, owner and content director of Hadar, who explains that her magazine embodies the essence of the modest Jewish woman while exploring her desire to remain current and fashionable.

The idea came to Weizman one Shabbat when she was schmoozing with her sister about how all the little girls in their hometown of Monsey were wearing the same headbands with big, poufy bows, and the women were dressed in the same black boots on their walk to shul.

“I started thinking about all of these different fashion bloggers and how there is such a big interest in the Jewish community to add more fashion into one’s wardrobe, instead of just putting a Kiki Riki [shell] under everything,” Weizman tells JNS.org.

As she grew more excited about the idea she reached out to a former colleague, Shevi Genuth, and invited her to be a partner. Genuth now serves as editor and publisher of Hadar. The team also recruited Jessica Gugenheim, one of Weizman’s family friends, as fashion editor.

Gugenheim, who lives in Manhattan, describes the magazine as individualistic. “I don’t think our style is trying to follow any certain drum,” she says. Gugenheim looks for a combination of elegance and high-fashion at price points that are affordable for the average Orthodox Jew, who likely has to pay for day school and feed numerous children.

“I love working with pieces from H&M or Target and making them [the models] look like they just walked off the runway,” she tells JNS.org.

The magazine uses the developers’ religious friends instead of professional models, although flipping through its pages of spiked heels, creative layering, and trendy colors, one would never know.

Gugenheim worked previously at Anthropologie, a popular national retailer. There, she says, she “dressed the customers.” While each client had her own concern – a petite figure, recent weight loss – she says finding fashion for Hadar is a more sophisticated challenge. Hadar only features skirts, long sleeves, and high necklines. Gugenheim, who has a degree in art history, works with national brands to get samples that fit the frum bill.

“I just see fashion as a different expression of art,” she says. “As opposed to painting on a canvas, the designers are painting with fabric.”

Her first fashion tip: confidence.

“Anything you wear with confidence will look better,” she says.

But can Hadar Magazine survive the huge transformations occurring in all media sectors, from media owners to modeling agencies, from marketers to advertisers? Media channels are becoming more fragmented and the consumer is more empowered than ever before. Individuals become media in their own right, through blogging and social media. Is there a place for a new print magazine?

In the Orthodox community, says Weizman, the answer is yes. Using an iPad or a Kindle on Shabbat is still—and will likely always be—forbidden. Hence, the Orthodox community turns to print. Hadar reader Yonina Leibowitz of Monsey, NY, is one example.

“During the week, I don’t have time to sit and read a magazine,” Leibowitz tells JNS.org.

“I work full time. On Shabbat, I read all my magazines, the books I want to read. I don’t think print will really go out of style in my community,” she says, noting that she looks to Hadar for clothing trends she can easily put into practice.

About the Author: www.JNS.org is an independent, non-profit business resource and wire service covering Jewish news and Israel news for Jewish media throughout the English-speaking world.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Jewish Fashion Magazine Targets Orthodox Women”

  1. Ann Cohen says:

    Where can I buy this magazine

  2. A beautiful well written article. Good luck to all at Hadar

  3. Where is the link for subscription?

  4. Edith Gruen says:

    Good luck
    Where can I buy the magazine?

  5. Thank you! If you live in the NY/NJ area, you can pick up a copy of our magazine in stores listed here: http://www.hadarmagazine.com/where-to-buy/. You can also order a copy through our website to be shipped directly to your home: http://www.hadarmagazine.com/buy-online/. Subscription option is coming soon, sign up here to be notified when subscriptions become available: http://www.hadarmagazine.com/subscribe/

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
The face of terror is the same in Ottawa as it is in Jerusalem,says Lieberman.
Lieberman: Terror in Jerusalem and Ottawa Part of ‘Global Epidemic’
Latest News Stories
Passengers waiting for a train in Tel Aviv.

After decades of using diesel-powered locomotives, Israel Railways is going “electric.”

The face of terror is the same in Ottawa as it is in Jerusalem,says Lieberman.

The real news will be when the West wakes up before it won’t be able to wake up.

Haredim have the plane all to themselves when they travel to Uman.

Were you on the plane? Let us know what really happened.

The scene after tractor attacked bus in Jerusalem in early August

Terror? Of course not. The Arab driver lost control of his steam shovel after being prematurely shot.

The first intifada began with Ishmael 3,500 years ago and never ended.

The funeral for Chaye Zisel Braun began at midnight Wednesday night.

Al-Shaloudi was the nephew of the former Hamas chief and bombmaker Mohiyedine Sharif.

Arab media describes Hamas vehicular terrorist attack as ‘Palestinian ‘shot dead’ by Israeli police.’

Police tried to reach the home of the driver in Wednesday’s attack.

Hundreds of Jewish leaders from around the world who are part of the Jewish Agency for Israel Board of Governor will convene in Ashkelon, one of Hamas favorite targets for rockets and missiles, next week. The Board had been set to meet in Mexico as part of its annual rotation amongst the world’s Jewish communities, […]

With all due respect to the IDF, since when is drug smuggling not linked to terror?

A demonstration by 10,000 in Isfahan for women’s rights has morphed into a protest against Iran’s regime.

Syria says it bombed the jets as they were landing in Aleppo.

The baby that was injured in the suspected terror attack this evening died in the hospital.

The train company’s video of the event in Jerusalem that left 8 people injured.

More Articles from JNS News Service
SanDisk

Dr. Eli Harari will receive the U.S. National Medal of Technology and Innovation.

Stem cell treatment developed by Israeli company BrainStorm Cell Therapeutics has been designated by the U.S. Food and Drug Administration (FDA) as a “fast-track” treatment of amyotrophic lateral sclerosis (ALS).

The high-speed rail line has cost around $1.9 billion and is expected to carry passengers between Tel Aviv and Jerusalem in only 28 minutes.

“The truth will come to light… truth will come to light.” – Shakespeare’s The Merchant of Venice

Letter of protest charges SJP with “harassing and intimidating Jewish students.”

Three Syrian children wounded Saturday night in a lethal mortar shell attack in a courtyard where they were playing were brought to the Rebecca Sieff (Ziv) Hospital in Safed (Tsfat) for medical treatment. A 7-year-old boy was in serious condition with chest wounds and a broken hand; a 10-year-old boy was also in serious condition […]

Despite the vote’s difficult timing for observant Jews, a number of pro-Israel groups also turned out to support CUNY students and faculty who opposed the resolution.

Printed from: http://www.jewishpress.com/news/frum-fashion-magazine-targets-orthodox-jewish-women/2014/02/18/

Scan this QR code to visit this page online: