web analytics
May 23, 2015 / 5 Sivan, 5775
At a Glance
News & Views
Sponsored Post


Jewish Fashion Magazine Targets Orthodox Women

It could be Vogue or Elle. But it’s Hadar Magazine. In English, “hadar” means “glorious.”
Bari Weizman, owner and content director of Hadar Magazine.

Bari Weizman, owner and content director of Hadar Magazine.
Photo Credit: Srivki Photography.

The one-year-old, glossy, high-end Hadar Orthodox women’s fashion magazine is capitalizing on Orthodox Jewish lifestyle becoming more upscale and will publish its third edition just after Purim.

The magazine is the brainchild of a Yeshiva University Stern College for Women graduate and the product of hers and a good friend’s creativity and entrepreneurship.

“I always knew I wanted to be an entrepreneur,” says Bari Weizman, owner and content director of Hadar, who explains that her magazine embodies the essence of the modest Jewish woman while exploring her desire to remain current and fashionable.

The idea came to Weizman one Shabbat when she was schmoozing with her sister about how all the little girls in their hometown of Monsey were wearing the same headbands with big, poufy bows, and the women were dressed in the same black boots on their walk to shul.

“I started thinking about all of these different fashion bloggers and how there is such a big interest in the Jewish community to add more fashion into one’s wardrobe, instead of just putting a Kiki Riki [shell] under everything,” Weizman tells JNS.org.

As she grew more excited about the idea she reached out to a former colleague, Shevi Genuth, and invited her to be a partner. Genuth now serves as editor and publisher of Hadar. The team also recruited Jessica Gugenheim, one of Weizman’s family friends, as fashion editor.

Gugenheim, who lives in Manhattan, describes the magazine as individualistic. “I don’t think our style is trying to follow any certain drum,” she says. Gugenheim looks for a combination of elegance and high-fashion at price points that are affordable for the average Orthodox Jew, who likely has to pay for day school and feed numerous children.

“I love working with pieces from H&M or Target and making them [the models] look like they just walked off the runway,” she tells JNS.org.

The magazine uses the developers’ religious friends instead of professional models, although flipping through its pages of spiked heels, creative layering, and trendy colors, one would never know.

Gugenheim worked previously at Anthropologie, a popular national retailer. There, she says, she “dressed the customers.” While each client had her own concern – a petite figure, recent weight loss – she says finding fashion for Hadar is a more sophisticated challenge. Hadar only features skirts, long sleeves, and high necklines. Gugenheim, who has a degree in art history, works with national brands to get samples that fit the frum bill.

“I just see fashion as a different expression of art,” she says. “As opposed to painting on a canvas, the designers are painting with fabric.”

Her first fashion tip: confidence.

“Anything you wear with confidence will look better,” she says.

But can Hadar Magazine survive the huge transformations occurring in all media sectors, from media owners to modeling agencies, from marketers to advertisers? Media channels are becoming more fragmented and the consumer is more empowered than ever before. Individuals become media in their own right, through blogging and social media. Is there a place for a new print magazine?

In the Orthodox community, says Weizman, the answer is yes. Using an iPad or a Kindle on Shabbat is still—and will likely always be—forbidden. Hence, the Orthodox community turns to print. Hadar reader Yonina Leibowitz of Monsey, NY, is one example.

“During the week, I don’t have time to sit and read a magazine,” Leibowitz tells JNS.org.

“I work full time. On Shabbat, I read all my magazines, the books I want to read. I don’t think print will really go out of style in my community,” she says, noting that she looks to Hadar for clothing trends she can easily put into practice.

About the Author: www.JNS.org is an independent, non-profit business resource and wire service covering Jewish news and Israel news for Jewish media throughout the English-speaking world.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Jewish Fashion Magazine Targets Orthodox Women”

  1. Ann Cohen says:

    Where can I buy this magazine

  2. A beautiful well written article. Good luck to all at Hadar

  3. Where is the link for subscription?

  4. Edith Gruen says:

    Good luck
    Where can I buy the magazine?

  5. Thank you! If you live in the NY/NJ area, you can pick up a copy of our magazine in stores listed here: http://www.hadarmagazine.com/where-to-buy/. You can also order a copy through our website to be shipped directly to your home: http://www.hadarmagazine.com/buy-online/. Subscription option is coming soon, sign up here to be notified when subscriptions become available: http://www.hadarmagazine.com/subscribe/

Comments are closed.

Current Top Story
Tzipi Hotovely, new Deputy Foreign Minister.
Foreign Minister Hotovely: Tell the World ‘God Gave Israel to the Jews’
Latest News Stories
Chabad of Dead Sea brings friends from Arad to create a last-minute celebration sheva brochot with the seven wedding blessings with a new married couple.

At the ninth hour, Chabad of Dead Sea whipped together sheva brochot in 2 hours for a newly wedded tourist couple — out of nowhere.

Tzipi Hotovely, new Deputy Foreign Minister.

Israel finally has a Foreign Minister who is not ashamed to say the word “God.”

Cairo Jews shove and curse a journalist dressed up as a Jew.

An Arab language website sent a reporter, dressed as a Jew, to the streets of Cairo.

Volunteers with Shomer Hachadash.

Eight years ago, an Israeli rancher from Moshav Zippori in the Lower Galilee region reached a breaking point. Thieves and marauders had been targeting Chaim Zilberman’s sprawling ranch; his land was burnt black and cattle fences cut down. On the verge of bankruptcy, the rancher told his family during a Friday Shabbat dinner one night […]

Scotland Yard said it cannot prevent the upcoming neo-Nazi march that is planned for July 4th.

A store in Rafah, Gaza displays women’s Islamic head coverings for sale.

A State Dept. official is in Israel to talk about making the region nuclear-free.

The highway at the property is a favorite spot for PA Arabs to try to throw

Prime Minister Benjamin Netanyahu annual medical report  as written by his personal physician, Dr. Tzvi Berkovitz, states, “Blood tests were completely normal including those for sugar, cholesterol and fats. The Prime Minister’s blood pressure was normal (120/80), aided by light medication.” The reports notes that “Prime Minister Netanyahu trains several times a week at a […]

The President will speak Friday night at Washington’s largest Conservative synagogue, probably to continue to express his opinion that Israel is racist & Israel should embody “Judeo-Christian”/universal values (as opposed to Jewish values). They’re going to lap it up .

This week ISIS captured two major cities, one in Iraq, one in Syria. Assad’s escape plan revealed.

Israeli Pres. Rivlin expresses deep concern after vandals torch a Bnei Akiva building and synagogue in northern Israel.

More than 70 percent of Muslims in Netherlands reportedly view their brethren fighting the “jihad” in Syria as “heroes.”

Israel rejects a Swiss court decision granting $1.1 billion to Iran after an oil deal went sour after the Islamic Revolution.

Liberman apologizes for describing Netanyahu’s decision to meet with head of Arab Joint Party List as “autistic.”

Former FM Avigdor Liberman slams PM Netanyahu for scheduling talks with the head of the united Arab parties.

More Articles from JNS News Service

The Illinois State House of Representatives Executive Committee on Wednesday unanimously passed a bill that would prohibit state pension funds from including in their portfolios companies that participate in the Boycott, Divestment and Sanctions (BDS) movement against Israel. The 10-0 committee vote follows the 49-0 passage of the measure in the Illinois State Senate and […]

Indiana Gov. Mike Pence and Prime Minister  Netanayhu.

The Indiana General Assembly has become the second-ever state legislature to pass a resolution that formally opposes the Boycott, Divestment and Sanctions (BDS) movement against Israel. Tennessee lawmakers approved a similar measure on April 21. Adopted in a voice vote, the Indiana Senate approved Resolution 74, which “expresses opposition to the anti-Jewish and anti-Israel” BDS […]

Tennessee becomes the first state to formally condemn the BDS movement.

Israel ranks as the third-largest provider of U.S. television content after the U.K. and the Netherlands, Forbes reported. Three Israeli companies—Armoza Formats, Keshet Media Group, and Dori Media—have sold the concepts of more than 100 shows to many countries around the world including France, Brazil, Indonesia, and the United States. Noa Tishby, a well-known Israeli-American […]

PA Chairman Abbas congratulated the Arab party on its success in the March 17 Israeli elections.

Saeb Erekat, the Palestinian Authority’s chief negotiator, had contacted French Foreign Minister Laurent Fabius to complain about the project.

Additionally, the report recommends new restrictions against “known violent settlers.”

Israel was the sixth-highest source for tourists to Germany in 2014.

Printed from: http://www.jewishpress.com/news/frum-fashion-magazine-targets-orthodox-jewish-women/2014/02/18/

Scan this QR code to visit this page online: