web analytics
July 4, 2015 / 17 Tammuz, 5775
At a Glance
News & Views
Sponsored Post


Jewish Fashion Magazine Targets Orthodox Women

It could be Vogue or Elle. But it’s Hadar Magazine. In English, “hadar” means “glorious.”
Bari Weizman, owner and content director of Hadar Magazine.

Bari Weizman, owner and content director of Hadar Magazine.
Photo Credit: Srivki Photography.

The one-year-old, glossy, high-end Hadar Orthodox women’s fashion magazine is capitalizing on Orthodox Jewish lifestyle becoming more upscale and will publish its third edition just after Purim.

The magazine is the brainchild of a Yeshiva University Stern College for Women graduate and the product of hers and a good friend’s creativity and entrepreneurship.

“I always knew I wanted to be an entrepreneur,” says Bari Weizman, owner and content director of Hadar, who explains that her magazine embodies the essence of the modest Jewish woman while exploring her desire to remain current and fashionable.

The idea came to Weizman one Shabbat when she was schmoozing with her sister about how all the little girls in their hometown of Monsey were wearing the same headbands with big, poufy bows, and the women were dressed in the same black boots on their walk to shul.

“I started thinking about all of these different fashion bloggers and how there is such a big interest in the Jewish community to add more fashion into one’s wardrobe, instead of just putting a Kiki Riki [shell] under everything,” Weizman tells JNS.org.

As she grew more excited about the idea she reached out to a former colleague, Shevi Genuth, and invited her to be a partner. Genuth now serves as editor and publisher of Hadar. The team also recruited Jessica Gugenheim, one of Weizman’s family friends, as fashion editor.

Gugenheim, who lives in Manhattan, describes the magazine as individualistic. “I don’t think our style is trying to follow any certain drum,” she says. Gugenheim looks for a combination of elegance and high-fashion at price points that are affordable for the average Orthodox Jew, who likely has to pay for day school and feed numerous children.

“I love working with pieces from H&M or Target and making them [the models] look like they just walked off the runway,” she tells JNS.org.

The magazine uses the developers’ religious friends instead of professional models, although flipping through its pages of spiked heels, creative layering, and trendy colors, one would never know.

Gugenheim worked previously at Anthropologie, a popular national retailer. There, she says, she “dressed the customers.” While each client had her own concern – a petite figure, recent weight loss – she says finding fashion for Hadar is a more sophisticated challenge. Hadar only features skirts, long sleeves, and high necklines. Gugenheim, who has a degree in art history, works with national brands to get samples that fit the frum bill.

“I just see fashion as a different expression of art,” she says. “As opposed to painting on a canvas, the designers are painting with fabric.”

Her first fashion tip: confidence.

“Anything you wear with confidence will look better,” she says.

But can Hadar Magazine survive the huge transformations occurring in all media sectors, from media owners to modeling agencies, from marketers to advertisers? Media channels are becoming more fragmented and the consumer is more empowered than ever before. Individuals become media in their own right, through blogging and social media. Is there a place for a new print magazine?

In the Orthodox community, says Weizman, the answer is yes. Using an iPad or a Kindle on Shabbat is still—and will likely always be—forbidden. Hence, the Orthodox community turns to print. Hadar reader Yonina Leibowitz of Monsey, NY, is one example.

“During the week, I don’t have time to sit and read a magazine,” Leibowitz tells JNS.org.

“I work full time. On Shabbat, I read all my magazines, the books I want to read. I don’t think print will really go out of style in my community,” she says, noting that she looks to Hadar for clothing trends she can easily put into practice.

About the Author: www.JNS.org is an independent, non-profit business resource and wire service covering Jewish news and Israel news for Jewish media throughout the English-speaking world.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

5 Responses to “Jewish Fashion Magazine Targets Orthodox Women”

  1. Ann Cohen says:

    Where can I buy this magazine

  2. A beautiful well written article. Good luck to all at Hadar

  3. Where is the link for subscription?

  4. Edith Gruen says:

    Good luck
    Where can I buy the magazine?

  5. Thank you! If you live in the NY/NJ area, you can pick up a copy of our magazine in stores listed here: http://www.hadarmagazine.com/where-to-buy/. You can also order a copy through our website to be shipped directly to your home: http://www.hadarmagazine.com/buy-online/. Subscription option is coming soon, sign up here to be notified when subscriptions become available: http://www.hadarmagazine.com/subscribe/

Comments are closed.

Current Top Story
UN Human Rights Council
UN HRC Condemns Israel (But Not Hamas) for War Crimes
Latest News Stories
UN Human Rights Council

US alone voted no on UNHRC Resolution condemning only Israel for wrongdoing in last summer’s conflict.

Rocket that hit a field in the Eshkol region on July 3, 2015

Sinai terrorists expanded their range of attack Friday, aiming rocket fire at southern Israel as well.

breaking the silence

5:21 PM The rocket landed in a field in the Eshkol region. Apparently from Sinai. 5:06 PM Channel 1 reports that citizens say they saw the rocket fly over from Sinai. 4:49 PM IDF Spox says they believe only 1 rocket was launched. The IDF is examining if the rocket was launched from the Sinai. […]

US Secy of State John Kerry and Iranian Foreign Minister Javad Zarif shake hands.

Iran is not budging in nuclear talks on its refusal to allow spot inspections of military sites.

Nothing like a Kosher frank for the 4th of July, even if this year, you have to cook it before Shabbat.

Nothing quite like Hamas terrorist supporters on the Temple Mount openly waving their flags..

Machsom Watch women came to harass IDF soldiers in Hebron but embarrassed themselves instead.

A Palestinian Authority Arab was shot and killed after he attacked an Israeli army commander driving in near Jerusalem.

The US Mennonite church votes to table an anti-Israel BDS resolution for two years.

Israel has tightened security and is on high alert for Friday Ramadan prayers.

An Arab man was caught by Border Police on his way to committing a terror attack in Hebron on Thursday night

PM Binyamin Netanyahu warns that Israel now faces a double threat: from ISIS and Iran.

The closing of the highway, comes after Israeli security officials voiced concern that Waliyat Sinai, the ISIS-affiliated terror group responsible for the attacks, may be planning to strike Israel as well.

Jerusalem’s Light Rail was attacked at least twice Thursday by Arabs hurling rocks in Shuafat — again.

Neo-Nazis who planned to march July 4 through London’s Golders Green section must now relocate to the city center.

Hamas apparently aided ISIS-linked Sinai terrorists in attacking Egyptian Army soldiers.

More Articles from JNS News Service
An Israeli has won gold at the European Games for judo.

Sagi Muki defeated his opponent from Georgia.

New York Assemblyman Walter T. Mosley/

New York follows Indiana, Illinois and Tennessee to condemn BDS.

The course was cancelled because of lack of interest.

All you need is a few days vacation and a few thousand dollars to show the Israeli flag at the big game.

U.S. Joint Chiefs of Staff Chairman Gen. Martin Dempsey arrived in Israel on Monday as the official guest of his counterpart, Israel Defense Forces Chief of Staff Lt.-Gen. Gadi Eizenkot. The two military leaders will meet, along with Defense Minister Moshe Ya’alon and other Israeli security officials, to discuss bilateral military cooperation and other common […]

The 2,600-year-old site lies just 10 miles from the regional frontline of Islamic State.

President Barack Obama on Tuesday awarded two posthumous Medals of Honor to Jewish and black World War I veterans who likely did not receive the awards due to discrimination at the time. The medals were given to Jewish Army Sergeant William Shemin and black Army Private Henry Williams. “No one who serves our country should […]

Final steps are underway for building the City of David’s “Kedem” visitor’s center in Jerusalem that will sit on top of the “Givati Parking Lot” excavation just outside of the Old City of Jerusalem’s walls. The visitor’s center will serve as an entryway to the Jerusalem Walls National Park, which includes the City of David […]

Printed from: http://www.jewishpress.com/news/frum-fashion-magazine-targets-orthodox-jewish-women/2014/02/18/

Scan this QR code to visit this page online: