web analytics
July 28, 2014 / 1 Av, 5774
Israel at War: Operation Protective Edge
 
 
News & Views
Sponsored Post
IDC Advocacy Room IDC Fights War on Another Front

Student Union opens ‘hasbara’ room in effort to fill public diplomacy vacuum.



Jewish Fashion Magazine Targets Orthodox Women

It could be Vogue or Elle. But it’s Hadar Magazine. In English, “hadar” means “glorious.”
Bari Weizman, owner and content director of Hadar Magazine.

Bari Weizman, owner and content director of Hadar Magazine.
Photo Credit: Srivki Photography.

The one-year-old, glossy, high-end Hadar Orthodox women’s fashion magazine is capitalizing on Orthodox Jewish lifestyle becoming more upscale and will publish its third edition just after Purim.

The magazine is the brainchild of a Yeshiva University Stern College for Women graduate and the product of hers and a good friend’s creativity and entrepreneurship.

“I always knew I wanted to be an entrepreneur,” says Bari Weizman, owner and content director of Hadar, who explains that her magazine embodies the essence of the modest Jewish woman while exploring her desire to remain current and fashionable.

The idea came to Weizman one Shabbat when she was schmoozing with her sister about how all the little girls in their hometown of Monsey were wearing the same headbands with big, poufy bows, and the women were dressed in the same black boots on their walk to shul.

“I started thinking about all of these different fashion bloggers and how there is such a big interest in the Jewish community to add more fashion into one’s wardrobe, instead of just putting a Kiki Riki [shell] under everything,” Weizman tells JNS.org.

As she grew more excited about the idea she reached out to a former colleague, Shevi Genuth, and invited her to be a partner. Genuth now serves as editor and publisher of Hadar. The team also recruited Jessica Gugenheim, one of Weizman’s family friends, as fashion editor.

Gugenheim, who lives in Manhattan, describes the magazine as individualistic. “I don’t think our style is trying to follow any certain drum,” she says. Gugenheim looks for a combination of elegance and high-fashion at price points that are affordable for the average Orthodox Jew, who likely has to pay for day school and feed numerous children.

“I love working with pieces from H&M or Target and making them [the models] look like they just walked off the runway,” she tells JNS.org.

The magazine uses the developers’ religious friends instead of professional models, although flipping through its pages of spiked heels, creative layering, and trendy colors, one would never know.

Gugenheim worked previously at Anthropologie, a popular national retailer. There, she says, she “dressed the customers.” While each client had her own concern – a petite figure, recent weight loss – she says finding fashion for Hadar is a more sophisticated challenge. Hadar only features skirts, long sleeves, and high necklines. Gugenheim, who has a degree in art history, works with national brands to get samples that fit the frum bill.

“I just see fashion as a different expression of art,” she says. “As opposed to painting on a canvas, the designers are painting with fabric.”

Her first fashion tip: confidence.

“Anything you wear with confidence will look better,” she says.

But can Hadar Magazine survive the huge transformations occurring in all media sectors, from media owners to modeling agencies, from marketers to advertisers? Media channels are becoming more fragmented and the consumer is more empowered than ever before. Individuals become media in their own right, through blogging and social media. Is there a place for a new print magazine?

In the Orthodox community, says Weizman, the answer is yes. Using an iPad or a Kindle on Shabbat is still—and will likely always be—forbidden. Hence, the Orthodox community turns to print. Hadar reader Yonina Leibowitz of Monsey, NY, is one example.

“During the week, I don’t have time to sit and read a magazine,” Leibowitz tells JNS.org.

“I work full time. On Shabbat, I read all my magazines, the books I want to read. I don’t think print will really go out of style in my community,” she says, noting that she looks to Hadar for clothing trends she can easily put into practice.

Moreover, according to several recent articles, the Orthodox Jewish lifestyle is becoming more upscale. A simple Google search leads to sites touting high-end wines, sophisticated restaurants, and top-styled wigs.

“There are so many things that [Orthodox] Jewish women are demanding at this point, that a high-end fashion magazine could be on the list of things they want to see in their lives,” says Weizman, who notes that Hadar is not only about clothes but also about empowering Jewish women. Articles include topics on budgeting for kosher food, managing the cost of yeshiva tuition, and being an Orthodox career woman and what that means for Shabbat and holidays.

Weizman says business at Hadar is steady and growing. She is carrying out diverse tactics to achieve success, including reaching out to and sometimes securing national advertisers. The publication prints 10,000 copies per issue and distributes thousands of promotional copies to ensure the right eyeballs are on the page for the advertisers. For example, every student at Stern College gets a copy. The magazine has also been stuffed in the giveaway bags at a mix of high-end Orthodox events, and it is partnering with several non-profits, including the Jewish Agency, Hillel, and Chabad.

Ultimately, Weizman and Genuth have dreams of their company expanding, first to a monthly and eventually to a global brand. Weizman toys with the idea of publishing Hadar cookbooks or other related periodicals.

“The creativity and passion comes out with every issue,” she says.

Maayan Jaffe wrote this article for JNS and is a freelance writer in Overland Park, Kan.

About the Author: www.JNS.org is an independent, non-profit business resource and wire service covering Jewish news and Israel news for Jewish media throughout the English-speaking world.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

Please use the Facebook Tab below to leave your comment:

5 Responses to “Jewish Fashion Magazine Targets Orthodox Women”

  1. Ann Cohen says:

    Where can I buy this magazine

  2. A beautiful well written article. Good luck to all at Hadar

  3. Where is the link for subscription?

  4. Edith Gruen says:

    Good luck
    Where can I buy the magazine?

  5. Thank you! If you live in the NY/NJ area, you can pick up a copy of our magazine in stores listed here: http://www.hadarmagazine.com/where-to-buy/. You can also order a copy through our website to be shipped directly to your home: http://www.hadarmagazine.com/buy-online/. Subscription option is coming soon, sign up here to be notified when subscriptions become available: http://www.hadarmagazine.com/subscribe/

Comments are closed.

SocialTwist Tell-a-Friend

Loading Facebook Comments ...
Loading Disqus Comments ...
Current Top Story
Israeli Prime Minister Benjamin Netanyahu
Bibi: ‘Death From Above, Death From Below’ Will Not Continue
Latest News Stories
05_04_51---Candle_web

The IDF spokesman has released the names of the soldiers who were killed this evening.

Israeli Prime Minister Benjamin Netanyahu

Bibi said: “Death from above, death from below,” will not continue to threaten the people of Israel.

Terror tunnel found in Gaza

IDF soldiers killed five terrorists who attempted to infiltrate from Gaza Monday evening near Nahal Oz in Sha’ar HaNegev, foiling another attack.

Minister of Interlligence, Yuval Steinitz

Intelligence minister meets journalists in Jerusalem, compares Gaza to Judea and Samaria as proof that quiet begets quiet.

Another massive missile barrage made it clear Monday night Hamas has no interest in a cease fire.

Moslem Brotherhood considered enemy number one in Cairo; Gaza branch responds to slight by firing at Israel.

Hamas terrorists attacked their own people Monday, with short-fall rocket fire exploding at Al-Shifa hospital in Gaza.

A Hamas rocket attack on the Eshkol region has murdered numerous Israelis…

Is MK Zoabi planning to copy her “rebbe”, former Balad MK Azmi Bishara, by skipping the country?

Prime Minister speaks by phone to Secretary General Ban Ki-Moon, stresses that Israel accepted all ceasefire proposals.

Tzohar enabled IDF soldiers on the Gaza front to charge their cell phones in time to call home and say ‘Shabbat Shalom.’

Is the Obama White House strong-arming Israel’s cabinet back into the ‘tit-for-tat’ defense policy of the past two years?

Eight vehicles in the southern Israeli community of Lehavim are painted with swastikas.

IDF soldier wounded during a firefight in Beit Hanoun this morning that took place during an unofficial ‘humanitarian cease fire’ requested by the US.

9:58pm The IDF has adopted the “quiet will be met with quiet” operational directive and is only reacting to pinpoint Hamas rocket fire. When Hamas fired a few rockets earlier today the IDF fired at the area the rocket were launched from (Bet Lahiya, Gaza) The government security cabinet is meeting to decide whether to […]

The Obama administration casts Hamas in the light of a legitimate organization, not the terror group it is listed as by the US itself.

More Articles from JNS News Service
Cartoon posted on the Facebook page of Northeastern University's Students for Justice in Palestine chapter

Group behind offensive flyers, Students for Justice in Palestine, has already been suspended by several universities

The Palestinian-modified version of Raphael’s "The Deposition."

Yet another incident of Palestinian Authority officials co-opting history and misrepresenting Jesus as a Palestinian.

A report in the Asharq Al-Awsat newspaper, citing sources in Lebanon, said Hezbollah is facing increasing financial pressure over austerity measures by the Iranian government since President Hassan Rouhani took office last summer, as well as strain over the terror group’s involvement in the Syrian civil war. Additionally, the report said Hezbollah is facing financial […]

If Israel sends a spacecraft to the moon, will BDS call the lunar surface “occupied territory”?

There is nothing like a war of anti-Semites against anti-Semites to encourage Aliyah. Ukrainian Jewish immigration to Israel has risen 70 percent in 2014 amid the recent political upheaval in that country. According to the Jewish Agency for Israel, 375 new immigrants from Ukraine arrived in the first three months of 2014, compared with 221 […]

Before Roosevelt’s ambassador to Nazi Germany had enough of Hitler, he muzzled American Jews anti-Nazi protests.

Putin is right. There is not anti-Semitism in Russia. They simply hate Jews.

The scene of Russian troops sealing the region of Crimea conjures up scary reminders of the Nazi invasions of Europe.

    Latest Poll

    Do you think the FAA ban on US flights to Israel is political?






    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/news/frum-fashion-magazine-targets-orthodox-jewish-women/2014/02/18/

Scan this QR code to visit this page online: