web analytics
August 30, 2015 / 15 Elul, 5775
At a Glance
News & Views
Sponsored Post


SodaStream Controversy Inadvertently Upends Boycotters’ Claims

Palestinian and Jewish workers at the SodaStream factory in Israel’s Mishor Adumim industrial park. SodaStream has come under intense criticism from Boycott, Divestment and Sanctions (BDS) groups opposed to Israeli businesses operating in the West Bank.

Palestinian and Jewish workers at the SodaStream factory in Israel’s Mishor Adumim industrial park. SodaStream has come under intense criticism from Boycott, Divestment and Sanctions (BDS) groups opposed to Israeli businesses operating in the West Bank.

JERUSALEM – Actress Scarlett Johansson announced last week that she was ending her relationship with Oxfam following criticism from the humanitarian group over her work as a spokeswoman for SodaStream, a producer of home soda-making machines, which operates a factory in the West Bank.

Johansson said she and the organization, which opposes trade with Israeli settlements, have “a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement.”

SodaStream, which has several production plants and offices in Israel (including Mishor Adumim, Ashkelon and Airport City), currently employs approximately 1,300 workers at their Mishor Adumim production facility. This number includes some 500 Palestinians and 450 Israeli Arabs. Mishor Adumim, an industrial park located in the industrial zone of Ma’ale Adumim, is a short distance from Ramallah and East Jerusalem, which accounts for the large number of Palestinian and Israeli Arab workers.

During peace negotiations between Palestinian Authority President Mahmoud Abbas and successive Israeli governments led by Ehud Olmert and the current prime minister, Benjamin Netanyahu, the Israelis have repeatedly told Palestinian and American interlocutors that the Ma’ale/Mishor Adumim (E-1) region would be absorbed into Israel as part of a final border agreement with the PA.

Israeli governments have openly supported SodaStream’s economic agenda by funneling millions of shekels in subsidies to the fast-growing company, whose stock is traded on NASDAQ.

SodaStream’s Palestinian employees earn between 4,500 and 6,000 shekels a month. One female Palestinian SodaStream employee, whose husband is a 10-year veteran of the Palestinian police force, told the Times of Israel that her salary is nearly three times her husband’s.

The Palestinian employees, unlike those working for the PA, receive many of the same work and insurance benefits as their Israeli counterparts. SodaStream also ensures that their Palestinian employees receive proper work permits from Israeli authorities, along with rides from their homes to the Mishor Adumim factory.

Dozens of smaller and mid-size Israeli companies employ, on a daily basis, thousands of Palestinian workers in industrial parks straddling the Green Line and in Judea and Samaria.

Pressure from the anti-Israel BDS movement, which has also targeted these companies, has actually forced some of the Israeli businesses to fire Palestinian employees during the past few months because of slowing export sales to European buyers. Many of these buyers have succumbed to the boycott threats and cut their orders.

“I think Benjamin Netanyahu has been the best friend of the Palestinians. We love him,” Ahmed (not his real name) told The Jewish Press. “He is the only Israeli prime minister that has made employment easier for us in Israel by taking down most of the checkpoints in the West Bank. Yes, we still have to get up in the middle of the night to stand on line at the checkpoint to have our work permits checked by IDF soldiers, but at least we have a chance to earn a living and put food on the table.”

Johansson, who was born to a Danish father and Jewish mother, intends to visit Israel later this year as SodaStream’s guest.

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

7 Responses to “SodaStream Controversy Inadvertently Upends Boycotters’ Claims”

  1. Time to boycott Coco-Cola since they love OXFAM so much. Lets use our purchasing power to buy other soda products.

  2. Herman Christoffel Kuun says:

    The truth!

  3. Anne Teitelbaum Manasse says:

    soda stream is an environmentally friendly company with a great product. Equal opportunity work force Jews and Palestinians.

  4. Please boycott Oxfam. They are a supposedly 'human rights' charity, and work against poverty. There's the joke! They want to put Palestinians out of work and make them impoverished. There is no limits to what people will do when they hate Jews.

  5. Norina Duke says:

    Ive have never supported them and refuse to enter their shops

  6. Obama and Kerry also are Israel;s boycotters.

Comments are closed.

Current Top Story
Dr. Ben Carson (left) at the Western Wall in December 2014.
Pro-Israel Carson Breathing Down Neck of Pro-Israel Trump
Latest News Stories
Dr. Ben Carson (left) at the Western Wall in December 2014.

Both Carson and Trump are solidly behind Israel, but their real drawing card is that they are not politicians.

Democratic Sen. Jeff Merkley of Oregon.

Oregon’s Jeff Merkley announced he is backing the nuclear deal, leaving Obama only three shy of a veto-proof majority.

A natural gas drill rig in the Mediterranean.

The gas field is far larger than those discovered off Israel’s coast and will supply Egypt with gas for decades.

Israel’s Elbit Systems has racked up two more sales, this time by its cyber security subsidiary Cyberbit to a European police force and an African enforcement agency. Elbit, listed on NASDAQ, did not disclose the amount of the sales. It set up the Cyberbit subsidiary earlier this year to include the cyber and intelligence divisions […]

The regime’s Fars [Read “Farce”] News Agency reported that three Israelis and Jordanians were killed.

Jaffa port is a nice little port with a pleasant promenade to walk around on.

Barenboim rejected from Iran because he’s a “Zionist”. The irony is overwhelming.

Debbie Wasserman Schultz, DNC chair, allegedly blocked a DNC resolution supporting the Iran Deal.

Dr. Sacks was one of the greatest, if not the greatest, neurologists.

Arab readers of the Arabic version of Aljazeera responded with astonishment at the restraint shown by an armed Israeli soldier, who was filmed while a group of female villagers physically assaulted him during a rally.

Palestinian Arab terrorists shot and wounded an Israeli driver on the road near Kedumim.

Firefighters in Galilee were able to stop a brush fire on Sunday from spreading into a wildfire.

An Israeli woman has allegedly flown to Turkey to cross the border into Syria to join ISIS.

PM Netanyahu told Italian PM Renzi during weekend talks in Florence Israel does not object to a “civilian” nuclear program in Iran.

The car headed towards a group of four soldiers in Hebron, striking one.

The ruler of the Principality of Monaco, Prince Albert II, on Thursday issued a formal apology for his country’s role in deporting Jews to Nazi death camps during World War II.

More Articles from Steve K. Walz
: Israeli soldiers leave Gaza late Monday. A three-day cease-fire brokered by Egypt put an end, at least temporarily, to the fighting. See story, above.

As of Tuesday, all IDF forces operating in Gaza withdrew and redeployed to holding positions around Gaza.

Walz-080114-Map

The operation against the tunnels is a first and necessary step in the demilitarization of the Gaza Strip.

The sophisticated cement tunnels, which cost hundreds of millions of dollars, were reportedly built with Qatari government funds.

Israeli Prime Minister Benjamin Netanyahu told the nation on Tuesday afternoon that if the rocket fire did not stop by Tuesday evening, he would order “an even harsher” military response.

“They were abducted and murdered in cold blood by human animals,” Netanyahu said shortly after the bodies were found.

Awad had been released as part of the Gilad Shalit kidnapping deal. Mizrachi’s widow, Hadas, told Israeli reporters that she had opposed the release of murderers as part of any kidnapping deal, and that Awad “deserved the death penalty so he wouldn’t kill again.”

If the abductors’ goal was to force Israeli authorities to release long-serving Palestinian prisoners, the effort backfired as Israeli forces are quickly rolling up what was left of Hamas in the West Bank and are reportedly contemplating the overthrow of the Hamas leadership in Gaza should harm come to the three teenagers.

Netanyahu brushed aside Lapid’s political threats, saying that he was either too politically inexperienced or unaware of the true nature of the peace negotiations with Abbas.

Printed from: http://www.jewishpress.com/news/israel/sodastream-controversy-inadvertently-upends-boycotters-claims/2014/02/05/

Scan this QR code to visit this page online: