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April 17, 2014 / 17 Nisan, 5774
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Israeli ‘Start Up’ Couple’s Gadget Holds Smartphones in the Car

‘The Start= Up” Nation has come through again, this time with a $9 gadget that solves the problem of holding a smartphone, that may have cost several hundred bucks, anywhere in the car, safely and securely.
An Israeli couple has designed a simply suction cup gadget to let drivers hold smartphones anywhere in the car.

An Israeli couple has designed a simply suction cup gadget to let drivers hold smartphones anywhere in the car.
Photo Credit: Sticko

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A young Israeli couple has come up with a ridiculously simply gadget to attach smartphones anywhere in the car or elsewhere, without their sliding all over the place or having to be restricted to a permanent holder.

The “Sticko” consists of nothing but one pair of suction cups, one on each side of a flexible but durable material. Another variety of Sticko features two pairs of suctions cups to hold up larger items, such as tablets.

“The phone mount she got me was bulky and difficult to set up, plus, once I got out of my car and went to where I had to go, I was left with no mount for my phone,” he said.

Gal Tzuker said she and her husband Boaz began to think of finding a way to safely hold a smartphone anywhere in the vehicle after she bought a smartphone mount for his car.

They spent seven months developing and testing prototypes of an item that could be attached to any smooth surface, even if not flat, and hold the smartphone safely.

They came up with the “Sticko” product, which caught the interest of friends who also wanted one. The couple turned to the Kickstarter firm, which raised money from investors for mass production of the gadget.

They started out with $15,000, and Kickstarter added another $28,000. The couple plans to start making, marketing and shipping the item in the United States.

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About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


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One Response to “Israeli ‘Start Up’ Couple’s Gadget Holds Smartphones in the Car”

  1. Basha Kline says:

    Good luck on your brilliant innovation – Wish you much success in its production…

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