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December 5, 2016 / 5 Kislev, 5777
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Israel’s Supermodel Bar Rafaeli Wins $113,000 in Samsung Lawsuit


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Bar Rafaeli wins $113,000 in a lawsuit against Samsung for violating her privacy.

Bar Rafaeli wins $113,000 in a lawsuit against Samsung for violating her privacy.



Even Israeli supermodel Bar Rafaeli has a right to privacy, and even Samsung does not have the right to invade it, a Tel Aviv court ruled Wednesday in a decision that will cost Samsung nearly $160,000.

Samsung’s Israeli importer Suny Electronics went ahead and used online broadcasts of her in its advertising campaign in 2006 but without her knowledge.

She sued for violations of her rights of privacy. It’s one thing to go on the air, but it is another matter to take the conversation and use it for a commercial campaign without a person’s knowledge, let alone permission.

Samsung decided to go head-to-head and battle it out in the court and even sued Bar Rafaeli for libel for writing to Samsung’s office in Korea about the misuse.

Tel Aviv District Court Judge Avi Zamir decided in her favor and ordered Samsung to fork over $113,400 to Bar Rafaeli  plus another $42,000 to cover court costs.

He threw out the libel suit but also dismissed the supermodel’s claim for personal damages from a market consultant, Globes reported.

“The image of models, their voices, bodies, and names are their personal assets, and no one has the right to use them for commercial purposes without their consent and without compensation,” Judge Zamir ruled.

He added, “These assets have the right to be protected. Every model, male or female, even if they chose to reveal themselves in an advertisement, even the broadest and most exposing, in any media, has the right not to have use made of these private assets beyond what was agreed, and without their explicit consent.

“Even deviations from existing agreements over the extent of the permitted use of these assets, damage them, damage that justifies financial compensation.”

Considering that Bar Rafaeli is a good sell for anything from apples to zebras, Samsung may have gotten more than its money’s worth for the free use of her conversations.

Tzvi Ben-Gedalyahu

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


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Imported and Older Comments:

  1. Good for her, kudos – this is one smart and beautiful cookie.

  2. Good for her, kudos – this is one smart and beautiful cookie.

  3. Shirley Gruenhut says:

    Good for her, kudos – this is one smart and beautiful cookie.

  4. They need better lawyers. Everyone beats them in court.

  5. Hartley Macklin says:

    They need better lawyers. Everyone beats them in court.

  6. Vingore says:

    A truly beautiful model, and a great representative for the face of Israel!

  7. Ronen Volk says:

    IS THIS A DREAM GIRL OR WHAT, SUPERMODEL, IS TRULY A SUPER BEAUTY

  8. Jacobo Farca says:

    definitivamente no es una airhead

  9. Jesse Kaellis says:

    She’s not my type.

  10. Gil Gilman says:

    I hope this is a cautionary tale for google who plans on using us nobodies for their advertising schemes…

  11. GREAT NEWS, GOOD FIGHT , GREAT VICTORY BUT REMEMBER ME WHEN YOU ARE ENJOYING THE BOOTY

  12. GREAT NEWS, GOOD FIGHT , GREAT VICTORY BUT REMEMBER ME WHEN YOU ARE ENJOYING THE BOOTY


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