web analytics
September 29, 2016 / 26 Elul, 5776
News & Views
Sponsored Post
The Migdal Ohr Mishpachton MISHPACHTONIM – Israel’s Children are Your Children.

Support Migdal Ohr by purchasing letters in the Torah Scroll that will be written in honor of Rabbi Grossman’s 70th Birthday.



Israel’s Supermodel Bar Rafaeli Wins $113,000 in Samsung Lawsuit


Printer-Ready Page Layout
Bar Rafaeli wins $113,000 in a lawsuit against Samsung for violating her privacy.

Bar Rafaeli wins $113,000 in a lawsuit against Samsung for violating her privacy.



Even Israeli supermodel Bar Rafaeli has a right to privacy, and even Samsung does not have the right to invade it, a Tel Aviv court ruled Wednesday in a decision that will cost Samsung nearly $160,000.

Samsung’s Israeli importer Suny Electronics went ahead and used online broadcasts of her in its advertising campaign in 2006 but without her knowledge.

She sued for violations of her rights of privacy. It’s one thing to go on the air, but it is another matter to take the conversation and use it for a commercial campaign without a person’s knowledge, let alone permission.

Samsung decided to go head-to-head and battle it out in the court and even sued Bar Rafaeli for libel for writing to Samsung’s office in Korea about the misuse.

Tel Aviv District Court Judge Avi Zamir decided in her favor and ordered Samsung to fork over $113,400 to Bar Rafaeli  plus another $42,000 to cover court costs.

He threw out the libel suit but also dismissed the supermodel’s claim for personal damages from a market consultant, Globes reported.

“The image of models, their voices, bodies, and names are their personal assets, and no one has the right to use them for commercial purposes without their consent and without compensation,” Judge Zamir ruled.

He added, “These assets have the right to be protected. Every model, male or female, even if they chose to reveal themselves in an advertisement, even the broadest and most exposing, in any media, has the right not to have use made of these private assets beyond what was agreed, and without their explicit consent.

“Even deviations from existing agreements over the extent of the permitted use of these assets, damage them, damage that justifies financial compensation.”

Considering that Bar Rafaeli is a good sell for anything from apples to zebras, Samsung may have gotten more than its money’s worth for the free use of her conversations.

Tzvi Ben-Gedalyahu

About the Author: Tzvi Ben Gedalyahu is a graduate in journalism and economics from The George Washington University. He has worked as a cub reporter in rural Virginia and as senior copy editor for major Canadian metropolitan dailies. Tzvi wrote for Arutz Sheva for several years before joining the Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.




Imported and Older Comments:

to “Israel’s Supermodel Bar Rafaeli Wins $113,000 in Samsung Lawsuit”

Comments are closed.

Current Top Story
Israel's Ninth President, Shimon Peres
AIPAC Mourns Shimon Peres, Indefatigable Advocate for Justice [video]

Printed from: http://www.jewishpress.com/news/israels-supermodel-bar-rafaeli-wins-113000-in-samsung-lawsuit/2013/10/17/

Scan this QR code to visit this page online: