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March 30, 2015 / 10 Nisan, 5775
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Social Media Strategy

Social Media Strategy

Photo Credit: Mordechai Brener

Mordechai Brener posted this image on Facebook, and it might be the most emphatic statement on the Arab-Israeli conflict in some time.

The sign the soldier in the picture is holding up says: “If we had 10,000 likes we could respond to the stone throwing.”

It could also be translated as saying: “As soon as we have 10,000 likes, we’ll respond to the stone throwing.”

This is a Peter Pan cry for applause to save Tinkerbell.

There is a point in the play Peter Pan, or The Boy Who Wouldn’t Grow Up, by J. M. Barrie, where Captain Hook puts poison in Peter’s dose of medicine and Tinker Bell saves Peter by drinking the poison herself, and she can only to be revived by the applause of the theater audience.

In this case, the IDF is our diminished Tinkerbell.

Clap your hands, people, clap your hands!!!

About the Author: Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.


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