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September 1, 2015 / 17 Elul, 5775
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SodaStream Continues Uptick,Take That! BDSM Advocates

Okay, SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry? Yes, but also it must really bug them that so many Arab Palestinians work in SodaStream factories, ignoring the haters' boycott demands.
SodaStream is an Israeli carbonated water system whose economic success remains impressively strong despite anti-Israel BDSM efforts

SodaStream is an Israeli carbonated water system whose economic success remains impressively strong despite anti-Israel BDSM efforts

SodaStream is an Israeli company which has shaken up the soft drink business. Because its competitors are Coke and Pepsi, it has to take its business seriously.  But because it is made in Israel, of course the organized world of Israel haters and those who support them have targeted SodaStream for boycotts and other economic mayhem.

But that is okay, because despite the efforts of the BDSM – anti-Israel economic and political warfare movement of Boycotts of, Divestment from and Sanctions Against Israel – to strangle SodaStream, the company’s profits just keep on growing.

SodaStream machines are sold throughout Europe and now also in America.  You buy a machine, add water to the bottle that comes with it, then add one of the dozens of concentrated syrups and flavorings, add the carbonation and voilá, your very own style soda for much cheaper than store bought, with lower calories, carbs and sodium, and – drumroll please –  it is far healthier for the environment!

The earliest predecessor to SodaStream was launched in 1903.  SodaStream in its current incarnation went public on the NASDAQ stock exchange in 2010. Its marketing emphasizes its environmental friendliness – you use the same bottle each time you make another batch.  Even the gas cyclinders which contain the carbonation are recyclable.

When SodaStream went public it became one of the top performing Initial Public Offerings, starting with $367 million and rising to $1.46 billion within a year. In 2012 its earnings per share grew 57 percent, and its 2013 earnings are expected to grow another 27 percent.  Its earnings are projected to grown another 30 percent over the next 5 years.

The company has been so successful, Samsung will be producing its refrigerators with built-in SodaStream sparkling water dispensers by April 2014.

Okay, SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry? Yes, but more specifically they like to complain that SodaStream had factories in the disputed territories.  Oh how awful!  Especially when you find out that those factories employ hundreds of Arabs, both in Judea and Samaria, and also with its 2011 factory in BeerSheva, where many Negev Beduin will be employed.

SodaStream purchased ad space at this year’s Super Bowl, which Israel haters seized upon and vowed to use to showcase their campaign against the Israeli company.

“The new SodaStream publicity blitz has given the U.S. boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” Anna Baltzer, an organizer of the U.S. Campaign to End the Israeli Occupation. “It’s time to burst SodaStream’s bubble. There’s nothing environmentally friendly about military occupation.”

Guess it was Baltzer and the other BDSMsers whose bubble was burst, as SodaStream’s financial success continues. Even the normally anti-Israel magazine The New Yorker gave SodaStream a thumbs up, and that was after Baltzer’s bawl.

We even pointed that out in a cartoon a few days ago.

German Boycott of Settlements

About the Author: Lori Lowenthal Marcus is the US correspondent for The Jewish Press. She is a recovered lawyer who previously practiced First Amendment law and taught in Philadelphia-area graduate and law schools. You can reach her by email: Lori@JewishPressOnline.com


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11 Responses to “SodaStream Continues Uptick,Take That! BDSM Advocates”

  1. i love my soda stream…. no more lugging bottles!!

  2. Grace Acosta says:

    LOVE my SodaStream! <3

  3. Matt Sandler says:

    I think you are confusing 'BDS (movement)' with 'BDSM', the latter being "a variety of erotic practices involving dominance and submission, role-playing, restraint, and other interpersonal dynamics"(Wikipedia).

  4. H Fragman Abramson says:

    Sounds like the same people to me!!

  5. Gil Gilman says:

    Don't blame Lori, blame the keyliner.

  6. Jerry Aloof says:

    Yes: BDS =Boycott, divestment and sanction; BDSM=Bondage, domination, sado-masochism. See "50 Shades of Grey" for a more detailed analysis!

  7. Ahron Ebert says:

    SodaStream is not cheaper than Coke or Pepsi. A 2 liter bottle of either cost.99 + tax and depoit is about 1.15. 2 liters of SodaStream at 4.96 for a bottle of syrup which makes 12 liters and an exchange CO2 bottle is $15 for 60L is $1.32.

  8. Tim Upham says:

    An independent Palestine will need foreign investment. One of those largest providers will be Israel. Israeli companies will be needed there, to help employ the people. Already, SodaStream employs 500 Palestinians. Israeli companies in Jordan already are employing 1,200 Jordanians. So SodaStream is an excellent example of joint business ventures.

  9. Dorothy Myers says:

    So if the people who are intent on ending the so-called "occupation" succeed in boycotting SodaStream and make it difficult to continue to exist in territory under dispute, then the company might just pick up and move to a less threatening environment. Then, the Palestinians who work with Jews there will do what? Try not to cut off your nose to spite your face.

  10. I thought this might interest you:
    Beth Angel EAST HAMPTON, CT.

    6 months ago.

    Liked 1.

    As a Jewish-American who grew up with the horrors the Nazis did to Jewish people ( and others), I do not support the Israeli gov't policies on settlements and the Palestinian people. It smacks too close to what the nazis did to too many people.

  11. Jamil Alsaid says:

    They are not more than POOR PALISTINIENS whom you killed their dreams and took their Land,,,No Trindad,,,Just I want you to be reasonable

Comments are closed.

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