web analytics
October 20, 2014 / 26 Tishri, 5775
At a Glance
Sections
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



Publishing In The Digital Age

Twenty years ago I was a wide-eyed young proofreader for one of the major Jewish publishing houses. The only one who used a computer in the office was the typesetter and secretary. Desktop publishing was still an innovation, and author-publisher communication consisted of a couple of face-to-face meetings and phone calls. The only professions that demanded employees to be on call 24/7 were medical and emergency.

And if an author got to see an edited manuscript, it was a hard copy mailed through the post office in a large manila envelope, or, if the author lived locally, he would have to come and pick it up. Authors did not get to see many versions of their manuscripts. It was too much effort on both sides.

Fifteen years later I left the company as a senior editor to open my own publishing company. By then everyone – including editors – had a computer on his desk. A big chunk of the workday was taken up with juggling e-mails, fielding author queries, and sending manuscript corrections back and forth. Almost as much time was spent on e-mails than the actual publishing work of editing and typesetting.

Now, five years later, publishers are outsourcing more. Everything from proofreading to graphics can be done by freelancers, precluding the need for large offices and a big overhead.

This wouldn’t have been possible in the manila-envelope age. Everyone involved had to be physically present in one office to get a book published. Even the printer required a hard copy of the clean, finished, laid-out manuscript in order to print the book. Today, I can sign a contract with an author, edit and typeset a manuscript, and send a book to the printer – all without even meeting any of the people involved. They may not even live in the same city.

For one author, weekly “meetings” were important. The problem was, I was located in Israel, and he lived in New York. Twenty years ago that would have meant losing the project. Today, there’s Skype. (I finally met him when he visited Israel last year.)

I haven’t even mentioned the advent of eBooks. Until a few years ago, even though the rest of the publishing process had gone digital, publishers at least needed to produce a physical book of paper and ink to ship, distribute, and market.

Enter the “electronic book.” No longer do you even need paper: just a computer and the right software. Distribution no longer requires ships and planes, only a good Internet connection. You still have to market the book, but social media has made that significantly cheaper.

(Whether or not eBooks are destroying print media is another discussion, but certainly Shabbos lessens the impact on Jewish publishers.)

So, are the changes better?

I have to admit that sometimes I miss the days when it was just me, my red pen, and a manuscript. It was so peaceful. No e-mails to check. Appointments with authors were scheduled. Yes, there were still deadline pressures, but we didn’t have to take into account slow Internet connections, computer meltdowns, or authors frantically requesting last-minute changes that would only take a second.

And did you know that you can mark up a proof with a pen and drink a cup of coffee (or, in my case, tea) at the same time? Try typing and drinking coffee simultaneously.

But the digital age has opened up so many opportunities. Writers can take online courses or join forums to share ideas and get support or hire a writing mentor who lives 10,000 miles away. Knowledge is so much more available, and so is the software to access it. I believe that this is one reason that the quality of Jewish writing has improved so much in recent years.

About the Author: After working in Jewish book publishing for 15 years, Suri Brand founded Brand Name Publishing (www.brandnamepublishing.com), which serves the Orthodox Jewish market. She also mentors writers in developing and producing new projects for publication, and teaches copyediting to aspiring editors. She has been published in Hamodia, Mishpacha, and Horizons. Contact her at editor@brandnamepublishing.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Publishing In The Digital Age”

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Ismail Haniyeh, highest ranking Hamas member in Gaza, pictured Nov. 25, 2012.
Hamas Leader’s Daughter Treated in Israeli Hospital; #BDSFail
Latest Sections Stories

Sadly, there are mothers who, due to severe depression are unable or unwilling to prepare nourishing food for their children.

Michal had never been away from home. And now, she was going so far away, for so long – an entire year!

Though if you do have a schach mat, you’ll realize that it cannot actually support the weight of the water.

Social disabilities occur at many levels, but experts identify three different areas of learning and behavior that are most common for children who struggle to create lasting social connections.

Sukkot is an eternal time of joy, and if we are worthy, of plenty.

Two of our brothers, Jonathan Pollard and Alan Gross, sit in the pit of captivity. We have a mandate to see that they are freed.

Chabad of South Broward has 15 Chabad Houses in ten cities.

Victor Center works in partnership with healthcare professionals, clergy, and the community to sponsor education programs and college campus out reach.

So just in case you’re stuck in the house this Chol HaMoed – because there’s a new baby or because someone has a cold – not because of anything worse, here are six ideas for family fun at home.

We are told that someone who says that God’s mercy extends to a bird’s nest should be silenced.

Our harps have 22 strings. This gives musicians a wide musical range and yet stays within Biblical parameters.

More Articles from Suri Brand

Everyone involved had to be physically present in one office to get a book published.

Printed from: http://www.jewishpress.com/sections/books/book-reviews/publishing-in-the-digital-age/2014/06/20/

Scan this QR code to visit this page online: