web analytics
February 27, 2015 / 8 Adar , 5775
At a Glance
Sections
Sponsored Post


SPLASH

Watch: Behind the Scenes and Underwater – a Jewish Video Hit

It’s not every day that a chassidic singer, a guitarist and a drummer find themselves submerged in six feet of water.

Benny Friedman

Benny Friedman

It’s not every day that a chassidic singer, a guitarist and a drummer find themselves submerged in six feet of water.

But for singer Benny Friedman it was all in a day’s work – albeit a rather chilly day.


The idea for an underwater music video came about when Friedman traveled from his Crown Heights home to Waterbury, Connecticut, for a photo shoot at the end of last summer, prior to the release of his second album, “Yesh Tikva.” Just for fun, photographer Dani Diamond took a few pictures of Friedman jumping into a backyard swimming pool, clad in dress pants, white shirt and a skinny black tie.

Benny Friedman jumping into the pool for the big dive scene. This jump was redone about ten times.

Benny Friedman jumping into the pool for the big dive scene. This jump was redone about ten times.

Yesh Tikva” assistant producer Sruly Meyer, who also serves as director of marketing at Aderet Music which distributed the album, found the pool pictures intriguing.

“They were so cool,” recalled Meyer. “But what in the world could we do with pictures of Benny in the water? Then it came to me. ‘Maaleh Ani,’ one of the songs on the album was about purifying yourself for Hashem’s sake and water has purifying properties in Judaism. An underwater video seemed completely crazy. And very appealing.”

Meyer contacted producer Moshe Bree who had always wanted to shoot an underwater video and had already suggested the idea to Friedman, who vetoed it immediately. Meyer and Bree worked out some of the preliminary details and Meyer contacted Friedman in the hopes of convincing him to reconsider.

“The first thing I thought when he called me was, ‘Yeah, right. That’s never going to happen,’ ” said Friedman.

But after giving the concept some thought, Friedman saw the potential and with that, the video began to take form. With the Yamim Tovim and colder temperatures quickly approaching, scheduling the video as quickly as possible became a top priority. Hoping for warm weather in early October, the shoot was set for the day after Sukkos, October 10.

Temperatures were hovering in the 50′s when the crew, consisting of guitarist Aryeh Kunstler who arranged the song, drummer Yisroel Reches, bass guitarist Elimelch Sperling and Bree first jumped into the water, soon to be followed by Friedman, in his trademark black suit.

 

Band members during the shoot.

Band members during the shoot.

“We managed to get a set of inexpensive drums at a garage sale,” said Meyer. “We also got a pair of speakers on the cheap, a busted bass guitar and Aryeh brought along an old, non-working guitar that he didn’t mind ruining.”

While the pool was heated, the crisp temperatures proved to be bone numbingly cold.

“It got crazy after a while,” reported Meyer. “One of the guys was turning blue. We had to take him out of the pool and get him some hot cocoa.”

Keeping the drums from floating away presented another challenge.

“We bought tons of weights and weighed everything down, including the guys, who wore weights around their legs to keep them on the bottom of the pool,” said Meyer.

Maaleh Ani,” composed by Elimelech Blumstein, is the fourth track on “Yesh Tikva,” produced by veteran producer Avi Newmark. For Friedman, using this particular song was an obvious choice.

“Words like this just jump out at you,” explained Friedman. “Hashem is so emotionally invested in us that He actually equates our holiness with His own.”

The innovative video clocks in at just over four minutes and features both the aquatic footage as well as shots of Friedman singing at sunset on a Malibu hilltop overlooking the Pacific Ocean. With over 27,000 hits on YouTube in its first four days, “Maaleh Ani” is clearly making quite a splash in the Jewish music world.

See the making of the Maaleh Ani video http://www.youtube.com/watch?v=cf23RBMxQN0

About the Author: Sandy Eller is a freelance writer who writes for numerous websites, newspapers, magazines and many private clients. She can be contacted at sandyeller1@gmail.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

No Responses to “Watch: Behind the Scenes and Underwater – a Jewish Video Hit”

Comments are closed.

Current Top Story
Photo of Al Qaeda founder and former leader, Osama Bin Laden, seen above a Palestinian Authority flag.
New York Jury Convicts Saudi Man in 1998 Al Qaeda Attack on US Embassy
Latest Sections Stories
South-Florida-logo

Jews, wake up! Stop educating the world and start educating yourselves.

Hebrew Academy students learn the ABC’s of safety during Hebrew Academy’s recent Safety Kid Program.

The lessons conform to the sensitivities and needs of the Orthodox community…

Women learn in honor of first yahrzeit of Rebbetzin Chasia Kudan, a”h.

The program took on special significance as it marked not only the first anniversary of Rebbetzin Kudan’s levayah but also the 27th yahrzeit of Rebbetzin Chaya Mushka Schneerson, a”h.

It captures the love of the Jewish soul as only Shlomo Hamelech could portray it – and as only Rabbi Miller could explain it.

Erudite and academic, drawing from ancient and modern sources, the book can be discussed at the Shabbos table as well as in kollel.

I’m here to sit next to you and help you through this Purim with three almost-too-easy mishloach manot ideas, all made with cost-conscious paper bags.

Kids want to be like their friends, and they want to give and get “normal” mishloach manos stocked with store-bought treats.

Whenever he did anything loving for me, I made a big deal about it.

“OMG, it’s so cute, you’re so cute, everything is so cute.”

A program that started with a handful of volunteers has grown exponentially to include students from a wider array of backgrounds.

Tutor. Counselor. The doctor too,
Sometimes it’s hard to keep up with you.

Recently, due to age and wear, programming and NCSY events were moved into portable units outside the youth building.

More Articles from Sandy Eller
A-Night-Out-logo

One of the best perks of writing about restaurants is that we often have the opportunity to taste a broad sampling of menu items and the chef at Brasserie Halevi kept up a steady stream of food to our table.

Eller-020615

If you have ever tried to organize the different sized roller blades in your garage, you will appreciate the wisdom of the roller skates we had when we were little.

His entire existence was about spreading simcha and glorifying G-d’s name on a daily basis.

As always, when it comes to electronics, you get what you pay for.

“The secret to a good donut is using quality ingredients and the ability to be patient and give them time to proof.”

“We had been in our first-period class for less than three minutes, and the website was already in-motion,” Rabbi Young told The Jewish Press.

It may be sweater weather now, but sooner or later summer will be here, bringing abundant sunshine, swimming, barbeques and mosquitoes.

Demetrious’ insistence on handmaking his chocolaty treasures with only the highest quality ingredients paid off in customer loyalty…

Printed from: http://www.jewishpress.com/sections/features/behind-the-scenes-and-under-the-water-of-a-jewish-music-video-hit/2013/01/27/

Scan this QR code to visit this page online: