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December 6, 2016 / 6 Kislev, 5777
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On Rye Please, Hold The Stereotypes


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Except for the purposes of clarity, as these boys’ origins should have no other relevance, all three of these Jewish boys happen to have been either adopted locally or are Eurasian. And while his comment was perhaps a bit tongue in cheek, we are Jewish and we live in Asia. If we can’t get it right, how can we expect others to?

So for me personally perhaps it was my move to Asia in 2002 that shifted my worldview, but I truly understand Judaism as it is: racially, ethnically and nationally diverse. It does not take a sociologist or ethnographer to come to this conclusion either. You don’t have to take a trip to my community or travel to other remote and unchartered regions of the globe. Take a close look at the streets of Jerusalem or perhaps even at the Jewish children in your own neighborhood.

As for Levy’s, if you are still producing your Jewish rye bread, though it is certainly not available in my neighborhood, thanks for producing an advertising campaign that wowed the world in the 1960s and still keeps us talking well into the twenty-first century.

Erica Lyons

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Imported and Older Comments:

  1. Kate Ray says:

    It was a superb ad campaign and I enjoyed all the images – but I WAS raised in the 60’s. Naturally times change. History must be viewed in context. This article is nothing more than a demonstration of that.


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