web analytics
August 4, 2015 / 19 Av, 5775
At a Glance
Sections
Sponsored Post


One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies

Gail and David Ehrlich - "Mr. and Mrs. Gili"

Gail and David Ehrlich - "Mr. and Mrs. Gili"

In 2001, David Ehrlich, an Israeli promotional filmmaker originally from New York, was down on his luck. He and his wife, Gail, a pre-school teacher, had recently moved their family from Jerusalem to Efrat, but the Second Intifada and a dip in the finances of non-profits had thrown a wrench into his business.

Preparing Purim packages for the IDF

Preparing Purim packages for the IDF

Ehrlich kept davening for a big production to get them out of the hole. He approached Reb Michal Dorfman, z”l, a Breslover Rebbe in Jerusalem, and asked him for a berachah for a particular production on which he was bidding.

“The rebbe wouldn’t give it to me,” recalls Ehrlich. “He said, ‘Hashem will give you what you need, not what you think you need.’

“Little did I realize that Hashem had already given me that berachah, and she lived with me in our home. The blessing was my wife and her talent and skill for both baking and organizing and ultimately being the driving force that got our cookies business off the ground. Gili’s Goodies was born out of desperation… and hashgacha pratit.

What began as (literally) a cottage industry – with the Ehrlich’s kitchen, dining and living rooms, and den being the location of the industry – eventually moved into a converted laundry room at Kibbutz Rosh Tzurim, and today the Ehrlichs work round the clock churning out batches of cookies, cakes, and other goodies.

Pre-Purim is their busiest season because parents of students on gap year programs in Israel who send care packages to their children throughout the year make an extra effort before Purim. Last year 1,500 baskets of Purim delicacies were ordered online or via phone for delivery throughout Israel – about half of those to gap year students.

David Ehrlich delivering packages to soldiers

David Ehrlich delivering packages to soldiers

Full disclosure: I am honored to have played a small part in Gili’s creation. Gili’s Goodies began when we founded the Raise Your Spirits women’s theater of Gush Etzion. Our first production was Andrew Lloyd Webber’s beloved musical “Joseph & the Amazing Technicolor Dreamcoat,” and I directed it. We thought we would do two performances but they mushroomed to 12, and we’ve been going ever since with five subsequent original biblical musicals performed before almost 40,000 women.

In August 2001, we needed someone to run our concession stand and I remembered that Gail Ehrlich baked fabulous cookies. I asked David if his family would run the refreshment counter in the lobby before the show and during intermission. David, for whom I used to write video scripts, had helped me out once when I needed a loan and I thought, “What better way to return the favor?”

Their cookies were a huge hit and the rest is history.

For the Ehrlichs, though, the cookies are not just a business. They are also a vehicle to do chesed. In addition to sending gift baskets and birthday cakes all over Israel, Gili’s Goodies is heavily involved in projects that benefit Israel’s soldiers and people in need.

The Ehrlichs have been instrumental in sending gift packages to Shalva, a program for children with special needs, to the elderly and homebound through Yad Sarah, and to soldiers on the front during operations Cast Lead and Pillar of Defense, and other times.

For Purim 2007, they partnered with the Jewish Federation of Central New Jersey to deliver shipments containing packages of fresh-baked delicacies and wine to soldiers in Ramallah, where there were Palestinian riots.

“I have no words to describe their emotions when they saw that Jews so far away

Yeshiva students packing for the IDF

Yeshiva students packing for the IDF

thought about them and sent them these packages,” said Colonel Ben-Zion Gruber at the time, commander of the 14th tank brigade of the Israel Defense Forces. “This proves that in the end we really are one nation.”

Many of the soldiers to whom they deliver packages are “lone soldiers,” soldiers without any family in Israel.

About the Author: Toby Klein Greenwald is the artistic director of Raise Your Spirits Theatre and editor-in-chief of WholeFamily.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies”

  1. An article I loved writing! Happy Purim!

Comments are closed.

Current Top Story
Tourist injured by Muslim mob on Temple Mount on August 4, 2015
Arab Sources: Islamic Waqf Officials Arrested for Attacking, Robbing French Tourist on Temple Mount
Latest Sections Stories
South-Florida-logo

An impressive group of counselors and staff members are providing the boys and girls with a summer of fun and Torah learning and a lifetime of wonderful memories.

South-Florida-logo

Rabbi Sam Intrator recently led a summer program in Williams Island, located in Aventura. The event focused on how to find spiritual joy in Judaism. The rabbi cited biblical and Talmudic teachings, ancient Temple rituals, and the words of prayers to establish the role that love and positive thinking have in Torah values. Rabbi Intrator […]

South-Florida-logo

The Iranian deal was sealed on July 14, four and a half months after Netanyahu’s visit. The details of the agreement were shocking and worse than anyone had imagined.

There are so many toys available for newborn to age 5, but how do you choose?

In 1939, with life getting harder for Jews, she and several friends decided it was time to make aliyah, and applied at the Palestina Amt for permits.

I am not sure how many of you readers have had this experience, but I did and it truly tested the limits of my sanity!

Aside from my own 485-page tome on the subject, Red Army, I think Jamie Glazov did an excellent job at framing things in United in Hate: The Left’s Romance with Tyranny and Terror.

We studied his seforim together, we listened to famous cantorial masters and we spoke of his illustrious yichus, his pedigree, dating back to the famous commentator, Rashi.

Jews who were considered, but not ultimately selected, include Woody Allen, Saul Bellow, David Ben-Gurion, Marc Chagall, Anne Frank, and Barbra Streisand.

More Articles from Toby Klein Greenwald
Gail and David Ehrlich - "Mr. and Mrs. Gili"

In 2001, David Ehrlich, an Israeli promotional filmmaker originally from New York, was down on his luck. He and his wife, Gail, a pre-school teacher, had recently moved their family from Jerusalem to Efrat, but the Second Intifada and a dip in the finances of non-profits had thrown a wrench into his business.

Printed from: http://www.jewishpress.com/sections/features/features-on-jewish-world/one-blessing-leads-to-many-more-g-ds-hand-can-even-be-found-in-batches-of-cookies/2013/02/20/

Scan this QR code to visit this page online: