web analytics
August 29, 2014 / 3 Elul, 5774
At a Glance
Sections
Sponsored Post
Jerusalem Mayor Nir Barkat (L) visits the JewishPress.com booth at The Event. And the Winners of the JewishPress.com Raffle Are…

Congratulations to all the winners of the JewishPress.com raffle at The Event



One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies

Gail and David Ehrlich - "Mr. and Mrs. Gili"

Gail and David Ehrlich - "Mr. and Mrs. Gili"

This year, they are working together with the ZOA, the World Mizrachi Movement, and Young Israel, and distribution of their packages is being done in conjunction with the Michael Levin Lone Soldier Center.

Gili’s also tries to educate others to do chesed. For the last two years, it has involved students from schools, midrashot, and yeshivot who help in the packing of packages that are delivered to soldiers.

Of course, whenever a good thing hits the market, there will be copycats. But the Ehrlichs accept this gladly. “At the time that we began baking and selling what has become our ‘signature’ cookie, our ‘Chocolate Krinkel,’ ” said David, “I had never seen one on any shelf in any bakery or store in Israel. Within a year, I saw it on the counter of a well-known coffee chain. But I realized that imitation was the greatest form of flattery!”

Gail continues to oversee the cookie production and David is in charge of marketing to tourist and Internet markets. He’s often the one who delivers the packages. He kvells as he describes what it is like to see the looks on the faces of homesick kids or soldiers about to go into battle. “Making a parnassa is great, but the feeling I get when I see a yeshiva or seminary student get a sweet hug from home is an amazing feeling! The feeling I had when I personally delivered 18,000 cookies to the Gaza front was the most emotional highlight of our soldier campaign…ever!

Ehrlich says that one of the most heart-wrenching experiences he had was sending 300 boxes of goodies to families who had been uprooted from their homes in Gush Katif in August, 2005. I know first hand how he felt. Our daughter’s family, expelled from Atzmona were the recipients of one of those boxes. I will never forget how moved she was. There on the one little table, in their tiny room that held their family of (then) five, was a big box of Gili’s Goodies. She didn’t even know who they were from.

“I’ll tell you,” I said to her. “They are from David and Gail Ehrlich. And it all began during the Intifada of 2001. Here’s the story…”

Gili’s Goodies can be ordered for Purim via www.gilisgoodies.com, 866-721-7292 and 052- 2631808 (in Israel); and Gilisgoodies on Facebook/Skype.

About the Author: Toby Klein Greenwald is the artistic director of Raise Your Spirits Theatre and editor-in-chief of WholeFamily.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies”

  1. An article I loved writing! Happy Purim!

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Hamas chief Khalid Mashaal in Gaza
Mashaal Vows Cease-Fire a Step to New ‘Resistance’ War against Israel
Latest Sections Stories
Itzhak Perlman and Cantor Yitzchak Meir Helfgot together in concert.

Almost immediately the audience began singing and clapping and continued almost without stop throughout the rest of the concert.

Mordechai-082214-Armoire

As of late, vintage has definitely been in vogue in the Orthodox community.

Einhorn-082214-Water

Stroll through formal gardens, ride mountain bikes, or go rock climbing.

As they fall upon us we go
To the WALL.

One minute you’re shaving shwarma off a pit, then the shwarma guy tells you he read a (fake) WhatsApp that the boys are dead.

I probe a little deeper and Shula takes me into the world of phantom pains and prosthetic limbs.

This went on until she had immersed eighty times, and then Hashem at last took pity upon her.

Because Menachem lives in Israel, he can feel the ruach in the air.

Perhaps you can reach a compromise during this news frenzy, whereby you will feel more comfortable while he can still follow the latest events.

Leon experienced the War of Independence from a soldier’s perspective, while remaining true to his Jewish ideals and beliefs.

Chabad of Arizona centers recently hosted an evening of remembrance to mark the 20th yahrzeit of the Lubavitcher Rebbe.

More Articles from Toby Klein Greenwald
Gail and David Ehrlich - "Mr. and Mrs. Gili"

In 2001, David Ehrlich, an Israeli promotional filmmaker originally from New York, was down on his luck. He and his wife, Gail, a pre-school teacher, had recently moved their family from Jerusalem to Efrat, but the Second Intifada and a dip in the finances of non-profits had thrown a wrench into his business.

    Latest Poll

    Do you think the FAA ban on US flights to Israel is political?






    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/sections/features/feautures-on-jewish-world/one-blessing-leads-to-many-more-g-ds-hand-can-even-be-found-in-batches-of-cookies/2013/02/20/

Scan this QR code to visit this page online: