web analytics
April 16, 2014 / 16 Nisan, 5774
At a Glance
Sections
Sponsored Post
Spa 1.2 Combining Modern Living in Traditional Jerusalem

A unique and prestigious residential project in now being built in Mekor Haim Street in Jerusalem.



One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies

Gail and David Ehrlich - "Mr. and Mrs. Gili"

Gail and David Ehrlich - "Mr. and Mrs. Gili"

Share Button

This year, they are working together with the ZOA, the World Mizrachi Movement, and Young Israel, and distribution of their packages is being done in conjunction with the Michael Levin Lone Soldier Center.

Gili’s also tries to educate others to do chesed. For the last two years, it has involved students from schools, midrashot, and yeshivot who help in the packing of packages that are delivered to soldiers.

Of course, whenever a good thing hits the market, there will be copycats. But the Ehrlichs accept this gladly. “At the time that we began baking and selling what has become our ‘signature’ cookie, our ‘Chocolate Krinkel,’ ” said David, “I had never seen one on any shelf in any bakery or store in Israel. Within a year, I saw it on the counter of a well-known coffee chain. But I realized that imitation was the greatest form of flattery!”

Gail continues to oversee the cookie production and David is in charge of marketing to tourist and Internet markets. He’s often the one who delivers the packages. He kvells as he describes what it is like to see the looks on the faces of homesick kids or soldiers about to go into battle. “Making a parnassa is great, but the feeling I get when I see a yeshiva or seminary student get a sweet hug from home is an amazing feeling! The feeling I had when I personally delivered 18,000 cookies to the Gaza front was the most emotional highlight of our soldier campaign…ever!

Ehrlich says that one of the most heart-wrenching experiences he had was sending 300 boxes of goodies to families who had been uprooted from their homes in Gush Katif in August, 2005. I know first hand how he felt. Our daughter’s family, expelled from Atzmona were the recipients of one of those boxes. I will never forget how moved she was. There on the one little table, in their tiny room that held their family of (then) five, was a big box of Gili’s Goodies. She didn’t even know who they were from.

“I’ll tell you,” I said to her. “They are from David and Gail Ehrlich. And it all began during the Intifada of 2001. Here’s the story…”

Gili’s Goodies can be ordered for Purim via www.gilisgoodies.com, 866-721-7292 and 052- 2631808 (in Israel); and Gilisgoodies on Facebook/Skype.

Share Button

About the Author: Toby Klein Greenwald is the artistic director of Raise Your Spirits Theatre and editor-in-chief of WholeFamily.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

Leave a comment (Select your commenting platform)

One Response to “One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies”

  1. An article I loved writing! Happy Purim!

Comments are closed.

SocialTwist Tell-a-Friend

Loading Facebook Comments ...
Loading Disqus Comments ...
Current Top Story
The interior of the El Ghriba synagogue on the island of Djerba, Tunisia, in 2009.
Tunisian Jew Stabbed in Djerba
Latest Sections Stories
Tali Hill, a beneficiary of the Max Factor Family Foundation.

The plan’s goal is to provide supportive housing to 200 individuals with disabilities by the year 2020.

Yeshiva Day School of Las Vegas’s deans, Rabbi Moshe Katz and Rabbi Zev Goldman, present award to Educator of the Year, Rabbi Michoel Paris.

Despite being one of the fastest-growing Jewish communities in the U.S. – the estimated Jewish population is 70-80,000 – Las Vegas has long been overlooked by much of the Torah world.

She was followed by the shadows of the Six Million, by the ever so subtle awareness of their vanished presence.

Pesach is so liberating (if you excuse the expression). It’s the only time I can eat anywhere in the house, guilt free! Matzah in bed!

Now all the pain, fear and struggle were over and they were home. Yuli was safe and free, a hero returned to his land and people.

While it would seem from his question that he is being chuzpadik and dismissive, I wonder if its possible, if just maybe, he is a struggling, confused neshama who actually wants to come back to the fold.

I agree with the letter writer that a shadchan should respectfully and graciously accept a negative response to a shidduch offer.

Alternative assessments are an extremely important part of understanding what students know beyond the scope of tests and quizzes.

Your husband seems to have experienced what we have described as the Ambivalent Attachment.

The goal of the crusade is to demonize and hurt Israel.

The JUMP program at Hebrew Academy was generously sponsored by Evelyn and Dr. Shmuel Katz.

More Articles from Toby Klein Greenwald
Gail and David Ehrlich - "Mr. and Mrs. Gili"

In 2001, David Ehrlich, an Israeli promotional filmmaker originally from New York, was down on his luck. He and his wife, Gail, a pre-school teacher, had recently moved their family from Jerusalem to Efrat, but the Second Intifada and a dip in the finances of non-profits had thrown a wrench into his business.

    Latest Poll

    Now that Kerry's "Peace Talks" are apparently over, are you...?







    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/sections/features/feautures-on-jewish-world/one-blessing-leads-to-many-more-g-ds-hand-can-even-be-found-in-batches-of-cookies/2013/02/20/

Scan this QR code to visit this page online: