web analytics
August 29, 2014 / 3 Elul, 5774
At a Glance
Sections
Sponsored Post
Jerusalem Mayor Nir Barkat (L) visits the JewishPress.com booth at The Event. And the Winners of the JewishPress.com Raffle Are…

Congratulations to all the winners of the JewishPress.com raffle at The Event



One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies

Gail and David Ehrlich - "Mr. and Mrs. Gili"

Gail and David Ehrlich - "Mr. and Mrs. Gili"

In 2001, David Ehrlich, an Israeli promotional filmmaker originally from New York, was down on his luck. He and his wife, Gail, a pre-school teacher, had recently moved their family from Jerusalem to Efrat, but the Second Intifada and a dip in the finances of non-profits had thrown a wrench into his business.

Preparing Purim packages for the IDF

Preparing Purim packages for the IDF

Ehrlich kept davening for a big production to get them out of the hole. He approached Reb Michal Dorfman, z”l, a Breslover Rebbe in Jerusalem, and asked him for a berachah for a particular production on which he was bidding.

“The rebbe wouldn’t give it to me,” recalls Ehrlich. “He said, ‘Hashem will give you what you need, not what you think you need.’

“Little did I realize that Hashem had already given me that berachah, and she lived with me in our home. The blessing was my wife and her talent and skill for both baking and organizing and ultimately being the driving force that got our cookies business off the ground. Gili’s Goodies was born out of desperation… and hashgacha pratit.

What began as (literally) a cottage industry – with the Ehrlich’s kitchen, dining and living rooms, and den being the location of the industry – eventually moved into a converted laundry room at Kibbutz Rosh Tzurim, and today the Ehrlichs work round the clock churning out batches of cookies, cakes, and other goodies.

Pre-Purim is their busiest season because parents of students on gap year programs in Israel who send care packages to their children throughout the year make an extra effort before Purim. Last year 1,500 baskets of Purim delicacies were ordered online or via phone for delivery throughout Israel – about half of those to gap year students.

David Ehrlich delivering packages to soldiers

David Ehrlich delivering packages to soldiers

Full disclosure: I am honored to have played a small part in Gili’s creation. Gili’s Goodies began when we founded the Raise Your Spirits women’s theater of Gush Etzion. Our first production was Andrew Lloyd Webber’s beloved musical “Joseph & the Amazing Technicolor Dreamcoat,” and I directed it. We thought we would do two performances but they mushroomed to 12, and we’ve been going ever since with five subsequent original biblical musicals performed before almost 40,000 women.

In August 2001, we needed someone to run our concession stand and I remembered that Gail Ehrlich baked fabulous cookies. I asked David if his family would run the refreshment counter in the lobby before the show and during intermission. David, for whom I used to write video scripts, had helped me out once when I needed a loan and I thought, “What better way to return the favor?”

Their cookies were a huge hit and the rest is history.

For the Ehrlichs, though, the cookies are not just a business. They are also a vehicle to do chesed. In addition to sending gift baskets and birthday cakes all over Israel, Gili’s Goodies is heavily involved in projects that benefit Israel’s soldiers and people in need.

The Ehrlichs have been instrumental in sending gift packages to Shalva, a program for children with special needs, to the elderly and homebound through Yad Sarah, and to soldiers on the front during operations Cast Lead and Pillar of Defense, and other times.

For Purim 2007, they partnered with the Jewish Federation of Central New Jersey to deliver shipments containing packages of fresh-baked delicacies and wine to soldiers in Ramallah, where there were Palestinian riots.

“I have no words to describe their emotions when they saw that Jews so far away

Yeshiva students packing for the IDF

Yeshiva students packing for the IDF

thought about them and sent them these packages,” said Colonel Ben-Zion Gruber at the time, commander of the 14th tank brigade of the Israel Defense Forces. “This proves that in the end we really are one nation.”

Many of the soldiers to whom they deliver packages are “lone soldiers,” soldiers without any family in Israel.

About the Author: Toby Klein Greenwald is the artistic director of Raise Your Spirits Theatre and editor-in-chief of WholeFamily.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “One Blessing Leads To Many More: G-d’s Hand Can Even Be Found In Batches Of Cookies”

  1. An article I loved writing! Happy Purim!

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Jewish Comedienne Joan Rivers gives an impromptu speech on why Hamas should be wiped out.
Joan Rivers in Critical Condition
Latest Sections Stories
Itzhak Perlman and Cantor Yitzchak Meir Helfgot together in concert.

Almost immediately the audience began singing and clapping and continued almost without stop throughout the rest of the concert.

Mordechai-082214-Armoire

As of late, vintage has definitely been in vogue in the Orthodox community.

Einhorn-082214-Water

Stroll through formal gardens, ride mountain bikes, or go rock climbing.

As they fall upon us we go
To the WALL.

One minute you’re shaving shwarma off a pit, then the shwarma guy tells you he read a (fake) WhatsApp that the boys are dead.

I probe a little deeper and Shula takes me into the world of phantom pains and prosthetic limbs.

This went on until she had immersed eighty times, and then Hashem at last took pity upon her.

Because Menachem lives in Israel, he can feel the ruach in the air.

Perhaps you can reach a compromise during this news frenzy, whereby you will feel more comfortable while he can still follow the latest events.

Leon experienced the War of Independence from a soldier’s perspective, while remaining true to his Jewish ideals and beliefs.

Chabad of Arizona centers recently hosted an evening of remembrance to mark the 20th yahrzeit of the Lubavitcher Rebbe.

More Articles from Toby Klein Greenwald
Gail and David Ehrlich - "Mr. and Mrs. Gili"

In 2001, David Ehrlich, an Israeli promotional filmmaker originally from New York, was down on his luck. He and his wife, Gail, a pre-school teacher, had recently moved their family from Jerusalem to Efrat, but the Second Intifada and a dip in the finances of non-profits had thrown a wrench into his business.

Printed from: http://www.jewishpress.com/sections/features/feautures-on-jewish-world/one-blessing-leads-to-many-more-g-ds-hand-can-even-be-found-in-batches-of-cookies/2013/02/20/

Scan this QR code to visit this page online: