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October 28, 2016 / 26 Tishri, 5777
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Israeli Food Companies In Flurry Of Pre-Passover Activity

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       Israel’s food industry is projecting one of the most profitable Passover holidays in its history.


        Companies produced many new products and focused on health-conscious consumers, as well. Adama Organics introduced matzah made from whole wheat and organic grape juice. The vitamin-enriched matzot are sold in one kilo (2.2 lbs.) boxes and are certified kosher by the rabbinate of Rishon L’Tzion. All Adama products are pesticide-free and MGO-free and do not use anything that has been genetically engineered. Adama belongs to the Organic Farmers of Israel Association and is supervised by the USDAand IFOAM.


         Elite Energy has launched a line of snack bars made with rice and corn for the many Sephardic Jews who eat rice and corn during Passover. The kosher for Passover energy bars proved so popular last year that the company decided to expand the choice to both almond and chocolate flavors, specifically for children. As Passover week is a popular time for hiking and picnics, the bars are an excellent snack food.


         According to a Nielsen market survey, Elite Energy controls about a third of the general snack bar market. Elite made a splash last year with its cakes and this year added rich chocolate brownies based on the popularity of the brownies year-round.


         Israel’s wineries have noted dramatically increased sales before the Passover holiday. Binyamina, Barkanand Daltonas well as the larger Carmel and Golanwineries are reporting greater international demand. One marketing specialist noted that Passover and Rosh Hashanah are the holiday seasons when there is an increase in sales of Israeli wines worldwide.


         Israel will also participate in this month’s Foodex Expotaking place in Japan. Carmel, Binyamina, Hagalil and Yatir are some of the wineries taking part in the expo.  Mazon, Israel’s food industry website says that two-thirds of the wines sold in Japan are imported. The Israel Export Institutetogether with the Trade Industry’s economic attache in Japan are organizing several events in Tokyo and Osaka to promote Israeli wines.




Idele Ross

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