To mark IDC Herzliya’s 20th anniversary, we spent a day following Prof. Uriel Reichman, IDC’s founder and president, and Jonathan Davis, VP for External Relations, around its delightful campus.
What comes to mind when you think of Shabbos? The glow of candles, the beauty of the Shabbos table and the mouth-watering taste of special foods; freshly baked challah, simmering chicken soup and of course, gefilte fish.
Years ago, your grandmothers went to the fish store to buy various types of ground fish. They would form loaves and cook it with carrots, onions and pepper. Today, with the help of one particular company you can have the taste of the old world with the ease of the new.
A&B Famous Gefilte Fish has a selection of fish that even your grandmother would enjoy. Made with fresh fish, onions and seasonings they are 100% natural and preservative free.
A&B took the time and trouble to deliver two ready-made loaves to our office a couple of weeks ago. Just the presentation itself was an indication of the quality and care they add to each product. We received an insulated carton, which had inside an aluminum tray. Inside the tray were two loaves of fish, two carrots and two small containers of horseradish. We tried the regular and the salmon loaf and found them both to be amazing. Let's just say that until this day the thought of the sumptuous salmon still lingers in our minds. Even those people in our office who normally shy away from salmon came back for more. Within a few minutes both loaves had been finished. The fish is also available in ½ sweet and sugarless.
So, as you begin to prepare for Shavuos, keep A&B Famous in your mind and on your shopping list. They can be found in kosher groceries and major supermarkets. Enjoy!
About the Author: Magazine Editor, The Jewish Press
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