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December 18, 2014 / 26 Kislev, 5775
 
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Entenmann’s Kashrut Alert

Sometime in the early 1980′s, the kosher snack world was changed in a very fundamental way - Entenmann’s became kosher. I was in high school when it happened - and I remember that recess and lunch were never the same. Chewy chocolate chip cookies, delicious chocolate covered donuts, and buttery pound cake – a whole new world had opened for our taste buds.

Over the past 20-some odd years, Entenmann’s has introduced many new kosher-certified products. Recently they have downsized some of their items to mini: Entenmann’s Little Bites includes mini- chocolate chip cookies and blueberry muffins and Cereal Bites are mini versions of their excellent cereal bars.

Entenmann’s products can be found in most major supermarkets and kosher groceries.

There is, however, one caveat with Entenmann’s – not all of their products are
kosher. Most of the Entenmann’s line is certified kosher dairy by the OU ? most, but not all.


Recently, one of our staff members purchased Entenmann’s Devil’s Food Low Fat Cookie Cakes. She didn’t even think of checking the label because she assumed that if it was Entenmann’s, it was kosher. Was she surprised! There is no OU on the label – and gelatin is the list of ingredients. We checked the OU website and there was an alert for this product on
February 2nd.

Consumers must always check labels and not make assumptions that products are kosher without checking.

Within the next few weeks, we plan to feature an interview with Rabbi Yosef Wikler of the Kashrus Magazine on a number of consumer related kashruth issues. In the meanwhile, again, please remember to check labels all the time before you purchase any food product.

About the Author: Magazine Editor, The Jewish Press


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