Meanwhile, Shapiro, an Orthodox Jew who was Winn-Dixie’s kosher category manager at the time, was leading a companywide kosher expansion, getting kosher certification for as many Winn-Dixie private-label products as qualified for it. In the last eight years, the company’s kosher brand presence has grown by 80 percent, according to Shapiro.
The company also launched a Winn-Dixie-branded kosher line of pareve baked goods, including black-and-white cookies, linzer tarts, macaroons, rainbow cookies and challah. Today, customers can walk into any Winn-Dixie store in the five states where the company operates – Alabama, Florida, Georgia, Louisiana and Mississippi – and buy challah or have the store order it for them.
In all, 135 Winn-Dixie stores carry some specialty kosher items, though only the three in South Florida have in-store kosher supervision.
About the Author: Uriel Heilman is managing editor of JTA. An award-winning journalist, he has worked in a variety of positions for publications in the United States and in Israel, including as New York bureau chief of the Jerusalem Post.
If you don't see your comment after publishing it, refresh the page.