web analytics
July 3, 2015 / 16 Tammuz, 5775
At a Glance
Sections
Sponsored Post


The Patchke Princess: Sarah Lasry

Eller-062014-Cookbook

Ironically, it was a broken foot that led Sarah Lasry on the path to pursue her passion for food, a journey that, to date, has included three cookbooks, two blogs and ten years as the co-owner of Tastebuds, a popular eatery in Lakewood, New Jersey.

Sarah had been working as the director of marketing for a big firm in New York when the injury occurred and she found herself out of commission for months.

“By the time I came back the market had crashed and the business went under,” Sarah told The Jewish Press.

After spending the next year pairing people up with job openings, Sarah, who came from a family of foodies, opened up her dream shop, at the urging of her sister.

“She told me that if I don’t do it now, I never will,” explained Sarah. And with that Tastebuds Cafe and Flower Shop was born. It was intended to be a flower store that featured a small indoor cafe. The original menu had just seven items and the cafe had a maximum seating of 35 people.

“The food just went like gangbusters,” recalled Sarah. “I used recipes from my mother and my grandmother and everything was fresh, fresh, fresh, from scratch.”

Sarah’s food became so popular that Tastebuds stopped selling flowers and switched to just food, with a menu that deviated from the norm, offering unique fares that locals weren’t accustomed to seeing.

“No one in Lakewood even knew what panini was,” said Sarah. “We were the first to offer it locally. I told people to taste it and if they didn’t like it I would give them something else and they were willing to try new things. If something tastes great, people will eat it.”

Sarah, who had already written one cookbook based on the menu at Tastebuds called Dairy Gourmet in 2006, and was working on a follow up book titled At Home Gourmet, was also doing food editing for a magazine that catered to the Orthodox Jewish community.

“I was so limited in what I could write for the magazine,” said Sarah. “If I included cumin in a recipe, people would freak. The kosher food world has always been two to three years behind the regular world and the recipes I was giving them in 2009 and 2010 are only now coming up in the kosher world. I was always fighting with the editor because I knew what kind of food I wanted to show but it wasn’t what the readers in Williamsburg, who were perfectly happy with another heimishe recipe for chicken cutlets, wanted.”

Sarah’s thoughts turned to blogging, a phenomenon that was relatively new at the time.

“I loved the idea of talking to an audience but there really were no Jewish blogs back then,” said Sarah. “I thought it would be so cool to do it online.”

Sarah co-founded the website Kosher Street and started blogging. The site became popular very quickly, at one point garnering over 100,000 hits per month. As the demands of real life became too much, Sarah, a newly divorced mom, pulled back from Kosher Street and started The Patchke Princess, which she describes as “a personal lifestyle blog, recipes and whatever is going on in my life.”

The Patchke Princess is a reflection of Sarah’s life with the spotlight focused on the integral role that food plays in our lives.

“Of course we all eat food to live, but there is a real passion for food and everything in life somehow relates to food. There is comfort food, there is happy food and it is worth the small amount of extra effort it takes to make real food.   If you are spending the time in the kitchen, make it worth the effort. Make it taste good. Make it look nice.”

About the Author: Sandy Eller is a freelance writer who writes for numerous websites, newspapers, magazines and many private clients. She can be contacted at sandyeller1@gmail.com.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “The Patchke Princess: Sarah Lasry”

  1. Sarah,you are great!

Comments are closed.

Current Top Story
United Nations Building, New York City
The United Nations Has Israel’s Blood On Its Hands
Latest Sections Stories
Rav S. R. Hirsch

Last month we outlined how a few years after Judah Touro’s death a public movement was inaugurated by the citizens of New Orleans to erect a monument to his memory, and that opposition to this tribute came from a number of rabbis throughout the country who claimed that Judaism forbade the erection of any graven […]

Singer-Saul-Jay-logo-NEW

Marceau suggested a dark reason for his wordless art: “The people who came back from the [concentration] camps were never able to talk about it…. My name is Mangel. I am Jewish. Perhaps that, unconsciously, contributed towards my choice of silence.”

Anna Henriques, who hopes to one day head back to Jamaica, says, “Rabbi Raskin must be willing to respect what exists in Jamaica. The way to the future is to gently bring in the traditions of the past and at the same time embrace the idiosyncrasies of the Jamaican people.”

The Silver Platter has it all: gorgeous photography, oodles of useful tips and, more importantly, incredible recipes that you will find yourself making again and again.

It may be that seeking to connect with the past is rooted in the impermanence and impersonality of modern life.

It is very hard to build a healthy marriage when you do not have good role models.

My best book is one that hasn’t been published yet.

We tend to justify and idealize this division with pride attributing these tendencies as demonstrating a higher level of kedushah.

Everyone in the kehilla can get involved, she added, and mothers can network with each other.

On her first ever trip to Israel last week, popular radio talk-show personality and clinical psychologist Dr. Joy Browne, whose spirited broadcasts regularly attract millions of listeners across North America, paid a visit to OneFamily headquarters in Jerusalem in order to learn more about the physical and emotional challenges faced by victims of terror in […]

With the famous Touro Synagogue, a variety of mansions, each with its own distinct personality, as well as the beautiful coast, Rhode Island makes for an excellent vacation spot.

To avoid all this waste and unnecessary anxiety, let’s break the task down step by step and tackle each one at a time.

More Articles from Sandy Eller
Food-Talk---Eller-logo

The Silver Platter has it all: gorgeous photography, oodles of useful tips and, more importantly, incredible recipes that you will find yourself making again and again.

Food-Talk---Eller-logo

While there are those who insist they need full-color photos to be truly entranced by a recipe, I suggest you get over that particular requirement because the written word here will draw you in and cause you to salivate as you peruse the recipes scattered throughout The Well-Spiced Life (Israel Book Shop).

Blending anything thicker side is generally problematic and more often than not, I wind up dumping everything into a bowl and mixing it by hand.

“One minute I sing a song and they go back in time to their youth.”

“…his neshamah reached out to us to have the zechus of Torah learning to take with him on his final journey.”

It’s hard not to be intrigued by recipes with names like Thanksgiving Stuffing Soup, Braised Chicken with Rhubarb Gravy and Vidalia Onion Fritters with Sambal Yogurt Dip.

A graduate of Rhode Island’s Johnson & Wales College of Culinary Arts, the very personable Massin came to NoBo with both a solid education and years of experience at Mike’s Bistro and The Prime Grill.

For all their deliciousness, frozen beverages do not stand the test of time well, as any ice or frozen fruit thickening your drink will melt into a watery mess.

Printed from: http://www.jewishpress.com/sections/food/recipes/the-patchke-princess-sarah-lasry/2014/06/20/

Scan this QR code to visit this page online: