web analytics
January 28, 2015 / 8 Shevat, 5775
 
At a Glance
Sections
Sponsored Post


The Patchke Princess: Sarah Lasry

Eller-062014-Cookbook

Ironically, it was a broken foot that led Sarah Lasry on the path to pursue her passion for food, a journey that, to date, has included three cookbooks, two blogs and ten years as the co-owner of Tastebuds, a popular eatery in Lakewood, New Jersey.

Sarah had been working as the director of marketing for a big firm in New York when the injury occurred and she found herself out of commission for months.

“By the time I came back the market had crashed and the business went under,” Sarah told The Jewish Press.

After spending the next year pairing people up with job openings, Sarah, who came from a family of foodies, opened up her dream shop, at the urging of her sister.

“She told me that if I don’t do it now, I never will,” explained Sarah. And with that Tastebuds Cafe and Flower Shop was born. It was intended to be a flower store that featured a small indoor cafe. The original menu had just seven items and the cafe had a maximum seating of 35 people.

“The food just went like gangbusters,” recalled Sarah. “I used recipes from my mother and my grandmother and everything was fresh, fresh, fresh, from scratch.”

Sarah’s food became so popular that Tastebuds stopped selling flowers and switched to just food, with a menu that deviated from the norm, offering unique fares that locals weren’t accustomed to seeing.

“No one in Lakewood even knew what panini was,” said Sarah. “We were the first to offer it locally. I told people to taste it and if they didn’t like it I would give them something else and they were willing to try new things. If something tastes great, people will eat it.”

Sarah, who had already written one cookbook based on the menu at Tastebuds called Dairy Gourmet in 2006, and was working on a follow up book titled At Home Gourmet, was also doing food editing for a magazine that catered to the Orthodox Jewish community.

“I was so limited in what I could write for the magazine,” said Sarah. “If I included cumin in a recipe, people would freak. The kosher food world has always been two to three years behind the regular world and the recipes I was giving them in 2009 and 2010 are only now coming up in the kosher world. I was always fighting with the editor because I knew what kind of food I wanted to show but it wasn’t what the readers in Williamsburg, who were perfectly happy with another heimishe recipe for chicken cutlets, wanted.”

Sarah’s thoughts turned to blogging, a phenomenon that was relatively new at the time.

“I loved the idea of talking to an audience but there really were no Jewish blogs back then,” said Sarah. “I thought it would be so cool to do it online.”

Sarah co-founded the website Kosher Street and started blogging. The site became popular very quickly, at one point garnering over 100,000 hits per month. As the demands of real life became too much, Sarah, a newly divorced mom, pulled back from Kosher Street and started The Patchke Princess, which she describes as “a personal lifestyle blog, recipes and whatever is going on in my life.”

The Patchke Princess is a reflection of Sarah’s life with the spotlight focused on the integral role that food plays in our lives.

“Of course we all eat food to live, but there is a real passion for food and everything in life somehow relates to food. There is comfort food, there is happy food and it is worth the small amount of extra effort it takes to make real food.   If you are spending the time in the kitchen, make it worth the effort. Make it taste good. Make it look nice.”

About the Author:


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “The Patchke Princess: Sarah Lasry”

  1. Sarah,you are great!

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Prime Minister Netanyahu has been to Sderot numerous times. Here he surveys Gaza from the city, 2010.
Netanyahu Warns Northern Attackers, ‘Take a Look at Hamas in Gaza’
Latest Sections Stories
Resnick-012315-Artist

Nouril concluded he had no choice: He had to become more observant.

Respler-012315

I find his mother to be a difficult person and my nature is to stay away from people like that.

Here are some recipes to make your Chag La’Illanot a festive one.

Baim-012315

Does standing under the chuppah signal the end of our dream of romance and beautiful sunsets?

We aren’t at a platform; we are underground, just sitting there.

Dr. Lowy believed passionately in higher education for both men and women and would stop at nothing to assist young students in achieving their educational goals.

It’s almost pointless to try to summarize all of the fascinating information that Holzer’s research unearthed.

The special charm of these letters is their immediacy and authenticity of emotion and description.

Why is there such a steep learning curve for teachers? And what can we, as educators and community activists, do better in the educational system and keep first-year teachers in the job?

Teachers, as well as administrators, must be actively involved in the daily prayers that transpire at a school and must set the bar as dugmaot ishiot, role models, on how one must daven.

Often both girls and boys compare their date to their parents.

We love the food, the hotels, and even the wildlife. We love the Israelis.

Few traces remain of the glory days of Jewish life in the kingdoms of Sicily and Naples, but the demise wasn’t due to the eruption of nearby Mount Vesuvius. Rather it was a manmade volcano called the Edict of Expulsion from Spain – and not even an invitation to return in Shevat of 1740 could […]

More Articles from Sandy Eller
Eller-010215-Bed

As always, when it comes to electronics, you get what you pay for.

Eller-121914-Main

“The secret to a good donut is using quality ingredients and the ability to be patient and give them time to proof.”

“We had been in our first-period class for less than three minutes, and the website was already in-motion,” Rabbi Young told The Jewish Press.

It may be sweater weather now, but sooner or later summer will be here, bringing abundant sunshine, swimming, barbeques and mosquitoes.

Demetrious’ insistence on handmaking his chocolaty treasures with only the highest quality ingredients paid off in customer loyalty…

It seems ironic to use the words “Ronald McDonald” and “kosher” in the same sentence, but venture out to New Hyde Park and the two go hand in hand.

Just a single word can sum up one of the most disturbing trends that continues to sweep our supermarkets: downsizing.

Until that point, everything we had eaten at Butterfish had excelled in its simplicity, but our desserts offered a much greater level of complexity and both were truly outstanding.

Printed from: http://www.jewishpress.com/sections/food/recipes/the-patchke-princess-sarah-lasry/2014/06/20/

Scan this QR code to visit this page online: