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October 23, 2014 / 29 Tishri, 5775
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Mascara


The most important element of your eye makeup is mascara. I’ve mentioned in a previous column that mascara is one of the most crucial steps in your basic daily makeup wear. Mascara, even without any eye shadow, creates definition.

 

Choosing the right formula is half the battle and there are several formulas that mascara can come in.  They are:

 

Waterproof – as the word suggests, this will not smear or smudge from water or tears.

 

Thickening – contains waxes and silicone polymers, which thicken each lash from root to tip.

 

Lengthening – this formula contains plastic polymers that adhere to the tip of the lashes, creating length.

 

Defining – mascara that coats each lash, keeping them separate and defined; this will not contain polymers, and is great for an everyday, more natural look.

 

A mascara wand that serves your purpose is also very important. Most mascara come with the appropriate applicator. I’ll list a few kinds of wands and how they help apply the mascara:

 

A wand with long, fat, full, thick bristles will help thicken and lengthen your lashes, because each lash gets individually coated.

 

A wand in which the bristles are in the shape of a football (thin in front, thick in middle, and then thin again at the end) helps to define, thicken and lengthen lashes.  Using the tip on the wand and applying mascara vertically will help define each lash.

 

A wand that is widely spaced is great to use to define and separate your lashes.

 

The waterproof formula that I mostly use on a bride and bridal party is Splash-proof Lash by MAC.

 

I’ve also recently received Film Noir by Hourglass, as a sample. The purpose of this formula was to give you a full spectrum.  It defines and lengthens lashes, and is smudge-proof. (I am not 100% certain it is waterproof).  In my opinion, the wand picks up too much product, causing the lashes to clump.  I suggest wiping off excess mascara on the tip of the tube (this is a good idea in general, but with this wand especially), then apply a thin, even coat.  You may then apply a second coat once the first layer dries.

 

My favorite mascara for everyday use is Great Lash in “Blackest Black” by Maybelline.  This usually costs about $5 at most drug stores.  It is perfect for everyday use, defining and adding color to lashes.  In addition, the wand picks up a perfect amount of product.

 

Sharona Silva is a makeup artist, specializing in airbrush makeup, who works in the New York City area. Sharona recently launched her own skin care line for all types of skin. Please submit questions to tips@sharonasilva.com. Questions may be used in future columns; all inquiries will remain anonymous. Visit www.sharonasilva.com for more information.

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More Articles from Sharona Silva

Many of my clients have small eyes. Often, they ask for certain color eye shadow or even a style that would not make the eye appear larger, but would actually make it appear smaller. In this week’s column I’d like to give tips on how to make small eyes appear “larger.”

The most important element of your eye makeup is mascara. I’ve mentioned in a previous column that mascara is one of the most crucial steps in your basic daily makeup wear. Mascara, even without any eye shadow, creates definition.

Dear Sharona,

I am in my late 20′s and have heavy lids and small bags under my eyes. As I am still young and get plenty of rest, doctors have told me that it is genetic. My trouble with concealing the bags is not with the coloring (like people with dark circles) as much as it is with how to make the bags look smaller or less puffy and my eyes bigger. What are your suggestions?

Adina, New York

Which lipsticks will last throughout Shabbos is a common question I am asked. In fact, many women share this common problem where the lip color just “slides” right off within a few hours. There are a few products on the market that are formulated to last from 8-18 hours, and many of them can be purchased at your local drug store. Covergirl, Maybelline and L’Oreal all make long lasting lip color that can be found at drug stores.

What’s so special about airbrush makeup? Is this a new technique in makeup application? These are a couple of questions I commonly get from my readers and clients. Airbrush makeup application has been used in Hollywood on models and actors for over 30 years. For approximately ten years, makeup artists have been using this on brides, businesswomen, or anyone that wants to look great for an event.

Blush is an important final step in your makeup application. Blush brings a glow to the face, as if a candle was lit from within. Many blushes come in powder form, but they also come in cream form, which is the form I’ll discuss today. One of my favorite blushes is the MAC cream blush. The blush is very lightweight and gives off a nice dewy look – a look that is especially suitable to those with dry skin, since dry skin gives off a very dull, matte look.

When applying make-up most people focus on the eyes or lips, and sometimes forget to give attention to the eyebrows. Your brows can open up your eyes and face, and can also make you appear younger, so be sure to give them as much attention as you would your eyes and lips.

Dear Sharona,

I have very prominent eyes; I was wondering what color and or style of makeup would suit me? I have dark brown hair and brown eyes, and medium-deep skin tone. I rarely put on makeup and if I do, it’s only on my eyes. I am looking forward to reading your suggestions.

Anonymous- NYC

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