Asaf Banner believes that the social seal truly has the potential to change how an Israeli society often ambivalent about these types of issues views the question of how its workers are being treated. “For every additional restaurant or café that joins the ranks of those bearing the social seal we feel that we’re making that much more of a difference,” he says. “As more and more consumers become familiar with this seal, we know business owners across the country will begin to take notice and at that point anything is possible.”
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