Carolyn Howard-Johnson (yep, that’s her real name) wrote a book for the published and unpublished author that can make her readers feel as if they’ve earned a PhD in publicity. In this era of cash-crunched PR budgets and time consumed publishing house staff members, The Frugal Book Promoter is an important item for empowering any author’s publicity planning.
First published in 2004, The Frugal Book Promoter is being updated with the newest information regarding contact information for publishers and editors, copyright filing methods and pricing, plus much more. Even so, the first edition of this marvelous publicity how-to kit in E-book or paperback form can teach you how to prepare your press releases, how to put together and t use a power-packed media release, how to select appropriate publicity materials, and how to strategize your PR efforts. You’ll be well on your way to learning how to stand out with attention-grabbing releases, how to build your media kit before you need it, and how to build your credentials as an author.
Grab a highlighter in your favorite color to underscore the author’s tips for conquering your fears and how to power up your public relations efforts. You won’t have to go searching during subsequent readings for the author’s definitions of ARCs, her lists of excellent (and creative!) publicity ideas, the clues for assembling the puzzle pieces of your media release, and suggested reading materials, among other need-to-know items.
Public relations work is not a game but a cleverly prepared campaign that accomplishes several goals for the PR client. The business has some critical no-no’s. Learn how to faultlessly finesse your needs without your publisher’s help, and without killing your budget or wishing you had one.
When you get a publishing contract, you’ll be able to weigh its pros and cons with author Carolyn Howard-Johnson’s help in Chapter Eight. You’ll even learn what to demand for the dustcover of your book.
How to benefit from writer’s conferences, book fairs, how to get book reviews and even how to use Amazon.com listings to your advantage as an author are part of this impressive publication.
Carolyn Howard-Johnson is an experienced publicity expert. The Frugal Book Promoter: How to Do What Your Publisher Won’t is available in paperback or as an E-book.
To get your copy, go to www.amazon.com or www.tlt.com/authors/carolynhowardjohnson.htm.