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October 26, 2016 / 24 Tishri, 5777

Posts Tagged ‘carbonated water’

SodaStream to Absorb 1,000 Syrian Refugees in Bedouin City Plant

Sunday, September 20th, 2015

(JNi.media) SodaStream continues to fight to improve its public image in Arab communities around the world and so last Friday it unveiled a joint plan, together with Talal Al-Krenawi, mayor of the Bedouin city of Rahat in the south of Israel, to offer immediate asylum to refugees from Syria, pending Israeli authorities’ approval. SodaStream and Rahat say they can effectively absorb 1,000 individuals, or up to 200 families, and provide them with an opportunity to build a new life in Israel.

With 55,000 residents, Rahat is the largest Bedouin city in the world. Currently, 30 percent of the 1,100 workers in SodaStream’s nearby factory are residents of Rahat. “We enjoy a progressive, urban lifestyle in Rahat; however, we haven’t abandoned our culture and our tribal traditions,” said Mayor Al-Krenawi. “Human dignity and hospitality are core values in our culture and we will not allow indifference to the suffering of others. In this first stage, we will be able to receive 1,000 refugees, and then through ongoing collaboration with SodaStream, we plan to help more. Our hope is that the government will then support our joint effort.”

The victim of an anti-Israel boycott campaign, SodaStream announced earlier in 2015 that its factory in Maale Adumim, in Judea, would be closed by the end of 2016 and its operations transferred to the new factory in Lehavim, 15 km north of Be’er Sheva. The relocation announcement was declared a success by the Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI), which said it would nevertheless continue its worldwide efforts to boycott SodaStream, even though Lehavim is inside the pre-1967 borders. PACBI argued that the new factory would be located on lands that were “stolen” from Rahat, which means SodaStream is still part of “Israel’s displacement policies.”

Daniel Birnbaum, Chief Executive Officer of SodaStream, said that “As the son of a Holocaust survivor, I refuse to stand by and observe this human tragedy unfold right across the border in Syria,” said Birnbaum. “Just as we have always done our best to help our Palestinian brothers and sisters in the West Bank, the time has come for local business and municipal leaders to address the Syrian humanitarian crisis and take the initiative to help those in need. We cannot expect our politicians to bear the entire burden of providing aid for the refugees.”


SodaStream Continues Uptick,Take That! BDSM Advocates

Thursday, June 6th, 2013

SodaStream is an Israeli company which has shaken up the soft drink business. Because its competitors are Coke and Pepsi, it has to take its business seriously.  But because it is made in Israel, of course the organized world of Israel haters and those who support them have targeted SodaStream for boycotts and other economic mayhem.

But that is okay, because despite the efforts of the BDSM – anti-Israel economic and political warfare movement of Boycotts of, Divestment from and Sanctions Against Israel – to strangle SodaStream, the company’s profits just keep on growing.

SodaStream machines are sold throughout Europe and now also in America.  You buy a machine, add water to the bottle that comes with it, then add one of the dozens of concentrated syrups and flavorings, add the carbonation and voilá, your very own style soda for much cheaper than store bought, with lower calories, carbs and sodium, and – drumroll please –  it is far healthier for the environment!

The earliest predecessor to SodaStream was launched in 1903.  SodaStream in its current incarnation went public on the NASDAQ stock exchange in 2010. Its marketing emphasizes its environmental friendliness – you use the same bottle each time you make another batch.  Even the gas cyclinders which contain the carbonation are recyclable.

When SodaStream went public it became one of the top performing Initial Public Offerings, starting with $367 million and rising to $1.46 billion within a year. In 2012 its earnings per share grew 57 percent, and its 2013 earnings are expected to grow another 27 percent.  Its earnings are projected to grown another 30 percent over the next 5 years.

The company has been so successful, Samsung will be producing its refrigerators with built-in SodaStream sparkling water dispensers by April 2014.

Okay, SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry? Yes, but more specifically they like to complain that SodaStream had factories in the disputed territories.  Oh how awful!  Especially when you find out that those factories employ hundreds of Arabs, both in Judea and Samaria, and also with its 2011 factory in BeerSheva, where many Negev Beduin will be employed.

SodaStream purchased ad space at this year’s Super Bowl, which Israel haters seized upon and vowed to use to showcase their campaign against the Israeli company.

“The new SodaStream publicity blitz has given the U.S. boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” Anna Baltzer, an organizer of the U.S. Campaign to End the Israeli Occupation. “It’s time to burst SodaStream’s bubble. There’s nothing environmentally friendly about military occupation.”

Guess it was Baltzer and the other BDSMsers whose bubble was burst, as SodaStream’s financial success continues. Even the normally anti-Israel magazine The New Yorker gave SodaStream a thumbs up, and that was after Baltzer’s bawl.

We even pointed that out in a cartoon a few days ago.

German Boycott of Settlements

Lori Lowenthal Marcus

Printed from: http://www.jewishpress.com/news/sodastream-continues-upticktake-that-bdsm-advocates/2013/06/06/

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