Snack food manufacturers are increasingly turning to the Orthodox Union for kosher certification to expand their markets during the Passover holiday.
Classic Foods announced last week that the company and its branded snack products will be kosher for Passover, under the certification of the OU, which will put Kettle Classics, California Classics, and Baked Classics on the shelves in the growing category of Passover snacks.
One reason for the increased demand for kosher for Passover snacks is that a significant segment of the kosher market is younger or made up of large families with many children.
One distributor estimated that sales of snack foods on Passover have grown by more than 30 percent in the last three years. Even brands like PepsiCo’s Lays produces a Passover chip in Israel which makes its way to the American market. Some stores that in years past had only a small section for snacks now feature entire aisles and said one retailer, “I could probably fill another.” But one retailer complained, “My problem is that I can’t do anything with what is leftover since I have few takers after the Yom Tov ends.”