‘At The End Of The Day, We Only Have Each Other’: An Interview with Israeli Consulate Spokesperson Shimon Mercer-WoodWednesday, June 22nd, 2016
Shimon Mercer-Wood is the spokesperson and consul for media affairs at the Consulate General of Israel in Manhattan. A product of the London School of Economics and Yeshivat Ma’aleh Gilboa, Mercer-Wood previously served as political officer at Israel’s embassy in New Delhi and press officer at Israel’s embassy in London.
The Jewish Press: What’s your background?
Mercer-Wood: My mother’s family is from Transylvania, which is Hungarian-speaking Romania, and my father’s family is from Ghana in West Africa. My father’s uncle was the ambassador of Ghana to Israel in the 1960s, and he brought along my father with him.
Why did he bring your father?
They were very close. Also, in that part of Ghana, it’s actually a matrilineal society, which means the person you inherit is not your father, but your mother’s brother. So as part of his being groomed to take over from his uncle, he went with him and was kind of like his protégé.
And then your father stayed in Israel?
In 1967, on the eve of the Six-Day war, Ghana’s embassy was ordered to evacuate because everyone was sure Israel was going to be destroyed. In Israel they were preparing mass graves in the public parks because they thought there would be, chas v’shalom, many casualties, and in Holland they were preparing refugee camps.
But my father had developed an interest in Judaism and felt it was disloyal to abandon the Jewish people in a time of danger, so he stayed in Israel. And then my father got swept up by the very obvious miracle of Israel going from the brink of peril to unprecedented victory in such a short time. So my father stayed in Israel, converted, joined the army, and has basically been in Israel ever since.
It’s quite a story.
Apart from it being my personal family story, though, it also speaks to Israel’s relationship with Africa in that time. Israel was a huge player in the African continent in the 1960s. This was part of Golda Meir’s policy to find friends around the world and to fulfill the aspiration of being an ohr la’goyim. So Israel was very active in introducing modern agriculture to Africa. In fact, Israel at that time had more embassies in Africa than any other non-African country. The relationship was so close that when my uncle was shifted from the Ghana Embassy in China to the Ghana Embassy in Israel, it was considered a major promotion.
What do you do at the Israeli consulate in Manhattan?
We try to introduce positive material about Israel into the media output, and I would divide that into three “battles.” The first battle is to engage with those journalists who write primarily about the Israeli-Arab conflict and provide them with information that may help them be more sympathetic to the Israeli position.
The second battle is to provide stories to journalists who are interested in writing about Israel. So, for example, we met a producer at one of the news channels who said, “I want stories about Israeli startups. Please feed me with stories.” Our job then is to seek out such stories – be in touch with relevant authorities and hubs in Israel – and build up story pitches.
The third battle, which is the most interesting, is to reach those journalists who don’t even think about writing about Israel, and introduce Israel to them. Recently, for example, we sent a journalist to Israel to cover a conference on accessibility – especially how to make tourism more accessible for people with disabilities. This is a writer to whom it would never have occurred to write a story about Israel. But she came back from that conference very enthusiastic, and it was a huge success. It’s very gratifying to find someone like that and put Israel on their radar in such a positive context.
I should add that we place a special emphasis on Jewish media, because the most important asset this building is charged with safeguarding is the relationship between Israel and American Jews. I very often meet people who adore Israel but their conception of Israel is kind of what Israel was like in the 1980s. Israel is a very dynamic place – it’s constantly changing – and it’s important for me to make sure people see Israel as it is today.
Why is this important?
Because we’re one nation, we’re one people. At the end of the day, on the face of the planet, we only have each other. And just like you keep in touch with your brother who lives in another city and you want him to know what’s happening in your life and you don’t want his perception of your life to be stuck like when you were in college, it’s important for the different components of the Jewish nation to know what the others are going through. It’s not because you want their “support.” It’s because that’s what it means to be one people.
Those who dislike Israel sometimes call it racist. When you speak to such people, do you find your skin color helpful in combating this argument?
There’s a spectrum of anti-Israel attitudes. On the light side you have ignorance, and in that case perhaps it helps. But further along the spectrum, there is entrenched hostility to Israel, and then nothing helps because they don’t really care. It’s not about knowledge or understanding. It’s an emotional issue. It’s a feeling of commitment to a struggle against Israel. And you can really see it physically when you speak to these people, how much their whole being is fired up with attacking Israel.
So I don’t bother arguing with them, because a) they don’t deserve it and b) it’s completely pointless. We really should focus our efforts on those who don’t have that level of hatred. I often hear people say, “Show them the facts!” They don’t care about the facts. They operate in a cultural sphere in which facts are of no importance. It’s part of a certain brand of post-modern mode of thought that says that everything is subjective and relative, and facts are just not important.
What’s Israel’s opinion of Donald Trump?
It’s important to understand that Israel has a relationship with the United States that exceeds the relationship with the president of the United States. So it sounds like a talking point but it’s actually true: Whoever the American people elect, Israel will be happy to work with because they will be elected by the American people.
What’s very important, though, is that the political relationship between Israel and the United States remain bipartisan. There are people in America – on both sides of the political spectrum – who are trying to undermine the bipartisan nature of this relationship for their own political reasons. These people don’t have Israel’s best interests in mind.
Several media outlets have reported that Bernie Sanders’s supporters hope to amend the Democratic Party’s platform so that it is less pro-Israel or even anti-Israel. Is Israel concerned?
I’m not going to comment on anything a particular politician is doing, but in general the attempt to make Israel a divisive issue is exactly what I was talking about before. Israel shouldn’t be a divisive issue.
I also think that recognition of Jerusalem as Israel’s capital is not an Israel thing. It’s a Jewish thing. When someone wants to remove reference to Jerusalem as the capital of Israel, they are trying to erase one of the most fundamental features of the Jewish heritage. You want to criticize Israel, go ahead. But if you erase reference to Jerusalem as our capital you’re insulting every Jew who has ever lived.
Syria is currently a mess. What are Israel’s hopes for the conclusion of that conflict?
Israel’s policy on Syria is that we don’t care who rules them, how they are ruled, what sort of government they have, etc. It’s none of our business. We just want to be left alone.
But the prime minister has laid down three red lines. First, anyone who shoots at us, we shoot back. Second, we will not allow Syria to become a conduit for advanced weaponry reaching Hizbullah in Lebanon. And third, we’re not going to allow anyone to build an infrastructure that can be used to threaten Israel in the future. So if we see someone building a terrorist network, the purpose of which is to threaten Israel, something may happen to that person. According to certain reports, these things have happened in the past and they will continue to happen so long as there are people who want to use Syria as a base for attacking Israel.
I have to add that on a human level it’s very sad to see such unspeakable suffering, and we try to extend humanitarian aid wherever we can. There’s an Israeli NGO called IsraAID which set up shop on the island of Lesvos in Greece giving medical care to refugees. Other Israeli NGOs are providing food and supplies in refugee camps in Jordan.
How is Israel dealing with Russia’s interests in Syria?
It’s a very complicated issue. Our interests in Syria do not correlate with Russia’s. Russia wants to keep Assad in power. Keeping Assad in power means strengthening Iran’s influence and presence – which is the main threat to us. And the Russians are also fighting shoulder to shoulder with Hizbullah which is one of our main enemies. So our interests do not correlate. Having said that, Israel and Russia share enough interests elsewhere and on other levels that we both have the motivation to make sure the conflicting interest don’t become a direct conflict.
What “other interests” are you referring to?
First of all, it’s interesting to note that Russia sees Israel as a special case on account of its huge population of Russian Jews. I remember meeting the Russian ambassador in Israel, and he said, “Since I’ve come to Israel, my English has deteriorated because from the supermarket to the president, everyone speaks to me in Russian.” So they feel there’s an important link there, and I think that makes for a different attitude.
I won’t go into too many details, but there are other issues on which Israel and Russia cooperate so that both countries wish to maintain cordial relations.
What’s Israel’s current policy toward Iran? Are we now beyond the point where destroying Iran’s nuclear program is possible?
Israel’s fundamental policy hasn’t changed. We will take every means necessary to make sure Iran doesn’t get nuclear weapons. What has happened is that because of the Iran deal, the crunch time – the point at which you have to make a decision – has been pushed off by a few years. But when we reach that crunch time again, I have no doubt that the prime minister of Israel will not hesitate to act.Elliot Resnick