Israel is ahead of the United States and Europe in the use of Internet on smartphones, and Israel is almost at the top of pack in the percentage of people owning smartphones, according to Google and other market surveys.
Israel is the country that gave the world chat instant messaging, disk on-key, Waze and MobileEye, among hundreds of other high-tech gadgets and computer programs.
The smartphone came to Israel in 2009, two years after it was launched in the United States and Europe, but Israelis have made up for lost time.
Approximately 93 percent of Israelis use Internet through smartphone, compared with 83 percent in the United States, and 77 percent watch YouTube, according to Google and Ipsos MediaCT surveys, which examine habits of smartphone use worldwide.
More than 57 percent of Israelis have a smartphone, up from 35 percent last year. At even half that rate of growth, Israelis will be the most smartphone-saturated country in the world next year. The penetration in France is only 42 percent and in Germany is 40 percent.
Approximately 60 percent of Americans are estimated to have smartphones, and 62 percent of Britons have the high-tech gadget.
Israelis have the popular habit of answering phones in the middle of a chupah or Brit Mila. The new marketing surveys show that half of Israelis feel comfortable in using their smartphones at social occasions. When using the smartphones in coffee shops, more than half of the respondents said they use one hand for holding the coffee cup and the other for the smartphone.
When Israelis start trying to speak with the coffee cups and drinking the smartphones, then we knew have a big problem.Tzvi Ben-Gedalyahu