A New Jersey businesswoman has launched a new initiative to encourage her fellow entrepreneurs and their customers to donate funds to help Israeli victims of terror.
Ora Assayag says she decided to launch the “Give18” campaign after watching the latest flare up of violence in Israel on TV screens and reading daily reports about the latest attacks.
Customers can automatically donate 18 percent of the price of their purchases to Operation Embrace through the Give18 campaign. Assaya, who is the founder and CEO of Ora’s Amazing Herbal, has already started the campaign in her own business.
Operation Embrace is a non-organization that supports programs and projects that help victims of terror in Israel and the United States.
“We realize that little we do or say here in America can have a direct effect on ending terrorism and bringing safety and security to the citizens of Israel, but that does not mean that we can’t lend a helping hand to those who need it most,” said Assayag. “In Hebrew, the number 18 represents life.
“We hope this effort will be noticed and implemented by other local businesses so that we as a community can help even more,” she added.
With the holidays coming up, it’s the perfect way to make a difference and do our part in helping to right the terrible wrongs taking place in Israel.”