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September 2, 2014 / 7 Elul, 5774
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Posts Tagged ‘Israel start-up’

Priceline Buys Israeli Ad Start-Up for $3 Million

Tuesday, March 11th, 2014

The Priceline online ticketing and reservation company has bought Israeli-based start-up Qlika for around $3 million, according to the VentureBeat website.

Qlika, based in the metropolitan Tel Aviv city of Ramat Gan,  focuses on “micro-location” ad campaigns and has only six employees, all of whom have masters’ degrees in physics and mathematics and who have served several years in the IDF’s technological units.

They will  join Priceline in supporting the Singapore-based discount booking travel website Agoda which Priceline bought seven years ago.

The person who confirmed the deal told VentureBeat, “It’s a small deal, the $3 million number is roughly accurate.” The website said the acquisition indicates that companies are trying to keep smartphone users attached to their screens by targeting them with advertisements.

Olika’s website says it uses a”micro-market” advertising approaches that are used by companies that sell advertising packages to local clients like local search agencies and yellow pages firms.

The company also says its process works with national brands, allowing franchises to initiate their particular personalize ad campaign and share it with other branches.

Israeli Invents New Super Glue for Internal Surgery Incisions

Wednesday, December 4th, 2013

Israeli Prof. Havazelet Bianco-Peled of Haifa’s Technion University has invented a new super glue that mechanically seals areas of potential leakage after surgery, without the need for sutures.

Bianco-Peled set up the Sealantis start-up at Technion in 2007, and the company now is expecting FDA approval for the “Seal-V” glue, developed from the cell walls of brown algae.

Seal-V retains its sealant capacity even on wet surfaces,” said Bianco-Peled. The glue also is biorestorbable, meaning that the body automatically absorbs it after the wound heals.

Another Israeli Start-Up to Raise Money on Wall Street

Monday, September 9th, 2013

Israeli start-up Outbrain, which provides a digital content management and storage solution,  sis going to Wall Street to raise $100-200 million in a public stock offering.

The company’s decision to go public rather than sell out to foreign companies puts it in company with Wix, Matomy Media and Fifty One Inc., now called Borderfree, all of which are in the process of offering shares to raise money.

Outbrain’s content recommendations engine is based on what reader’s prefer and is aimed at keeping readers on a news site for a longer time, enabling the site  to sell more advertising.

Its customers include Reuters and The New York Post as well as with companies such as General Electric, which market items on websites.

Printed from: http://www.jewishpress.com/news/breaking-news/another-israeli-start-up-to-raise-money-on-wall-street/2013/09/09/

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