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April 20, 2014 / 20 Nisan, 5774
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Posts Tagged ‘Manischewitz’

Manischewitz Sold to Equity Firm

Wednesday, April 9th, 2014

The Manischewitz Company, well known for its wine and Passover foods, has been sold a week before the Passover holiday.

Sankaty Advisors, an arm of the private equity firm Bain Capital, purchased the Newark, N.J.-based purveyor of kosher foods for an undisclosed price, the Associated Press reported Tuesday, less than a day after the deal had been first disclosed by The New York Times.

Under its new owner, Manischewitz is expected to promote kosher as an indication of quality food rather than just a religious designation, according to the Times.

“This investment reflects our confidence in the Manischewitz brands and team,” Sankaty Advisors said in a statement last week. “Manischewitz has earned a position as one of the most highly recognized brands in the world, and it has distinguished itself through a passionate commitment to producing the highest quality kosher products possible. We believe Manischewitz is well positioned to grow due to rising mainstream interest in kosher foods.”

Decades ago, Manischewitz was virtually the only wine that was poured into cups at the Shabbat table every Friday night and for the Seder on the first night of Passover.

Its unbelievably sweet Concord wine made it the butt of jokes, but since there was not much else around in the kosher wine business, the sticky liquid was accepted as the standard.

The Manischewitz Company  was founded by Rabbi Dov Behr Manischewitz, in 1888. It later began producing matzo, gefilte fish and borscht.

“Manischewitz has earned a position as one of the most highly recognized brands in the world, and it has distinguished itself through a passionate commitment to producing the highest quality kosher products possible,” Sankaty Advisors said in a statement, disclosing no terms of the deal.

JTA contributed to this report.

Manischewitz Debuts Kosher Recipe App

Monday, August 19th, 2013

The Manischewitz Company, leader and innovator in Kosher foods, announces the beta version debut of their free Kosher Recipe App now available for download on all Apple and Android devices. The Manischewitz Recipe & Holiday Guide app makes its debut just in time for the fall Jewish holidays of Rosh Hashanah and Yom Kippur. Notable chefs, cookbook authors, and everyday home cooks submitted hundreds of recipes for the app which spans many occasions including Passover, Chanukah, Thanksgiving, Shabbat, Shavuot and more. Other categories of recipes include gluten-free, everyday meals, lunches, side dishes, and desserts.

The contributor’s shared many recipes, some of which have been in their family for generations. In addition to the recipes supplied by home cooks and well-known chefs, all recipes from finalists and winners from all past Man-O-Manischewitz Cook-Off Contests have been included as well. Jamie Geller, cookbook author and found of The Joy of Kosher magazine and website, contributed numerous recipes across all categories.

Key App Features Include:

All Kosher recipes that use Manischewitz ingredients Recipes for Holiday and everyday including Chanukah, Thanksgiving, Passover, Shabbat, Shavuot, 4th of July, Purim, and more Holiday fun facts Shabbat times for each week Recipe sharing on Facebook, Twitter, Instagram, and Pinterest

Besides being kosher and easy to prepare, all the recipes feature some of the most popular Manischewitz products including all natural broths, noodles, matzo, matzo meal, honey, and many more. It is very easy to find recipes by typing in keywords or searching through the categories. The app will be an easy way for families to find new favorite recipes that can be shared and enjoyed at holiday and everyday meals.

The Manischewitz Recipe & Holiday Guide can now be downloaded for free to any Apple or Android device by searching for “Manischewitz” in the App Store for Apple devices, and the Google Play Store for Android devices, or by visiting the respective stores at the links below:

(Apple)

(Android)

Printed from: http://www.jewishpress.com/news/breaking-news/manischewitz-debuts-kosher-recipe-app/2013/08/19/

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