SodaStream is an Israeli company which has shaken up the soft drink business. Because its competitors are Coke and Pepsi, it has to take its business seriously. But because it is made in Israel, of course the organized world of Israel haters and those who support them have targeted SodaStream for boycotts and other economic mayhem.
But that is okay, because despite the efforts of the BDSM – anti-Israel economic and political warfare movement of Boycotts of, Divestment from and Sanctions Against Israel – to strangle SodaStream, the company’s profits just keep on growing.
SodaStream machines are sold throughout Europe and now also in America. You buy a machine, add water to the bottle that comes with it, then add one of the dozens of concentrated syrups and flavorings, add the carbonation and voilá, your very own style soda for much cheaper than store bought, with lower calories, carbs and sodium, and – drumroll please – it is far healthier for the environment!
The earliest predecessor to SodaStream was launched in 1903. SodaStream in its current incarnation went public on the NASDAQ stock exchange in 2010. Its marketing emphasizes its environmental friendliness – you use the same bottle each time you make another batch. Even the gas cyclinders which contain the carbonation are recyclable.
When SodaStream went public it became one of the top performing Initial Public Offerings, starting with $367 million and rising to $1.46 billion within a year. In 2012 its earnings per share grew 57 percent, and its 2013 earnings are expected to grow another 27 percent. Its earnings are projected to grown another 30 percent over the next 5 years.
The company has been so successful, Samsung will be producing its refrigerators with built-in SodaStream sparkling water dispensers by April 2014.
Okay, SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry? Yes, but more specifically they like to complain that SodaStream had factories in the disputed territories. Oh how awful! Especially when you find out that those factories employ hundreds of Arabs, both in Judea and Samaria, and also with its 2011 factory in BeerSheva, where many Negev Beduin will be employed.
SodaStream purchased ad space at this year’s Super Bowl, which Israel haters seized upon and vowed to use to showcase their campaign against the Israeli company.
“The new SodaStream publicity blitz has given the U.S. boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” Anna Baltzer, an organizer of the U.S. Campaign to End the Israeli Occupation. “It’s time to burst SodaStream’s bubble. There’s nothing environmentally friendly about military occupation.”
Guess it was Baltzer and the other BDSMsers whose bubble was burst, as SodaStream’s financial success continues. Even the normally anti-Israel magazine The New Yorker gave SodaStream a thumbs up, and that was after Baltzer’s bawl.
We even pointed that out in a cartoon a few days ago.
Lori Lowenthal Marcus