SodaStream’s stock price bubbled up, after fizzing out for a while, when they announced they will be doing a 10 week trial with Pepsi.

Both Pepsi and Coke are exploring the DIY soda market, made popular by SodaStream.

Pepsi’s trial run with SodaStream gives Pepsi a chance to beat Coke in the market.

The tests will take place in Florida.

Are we rapidly approaching the day when most Israeli mega food companies will not even be Israeli? Nestle already owns a sizable share of Osem and PepsiCo holds a major stake in Strauss.

Now comes word that China’s Bright Food Group is in talks to buy Tnuva Food Industries. Could you imagine an Israeli food company owned by a Chinese company?

It may indeed be the days of the Moshiach (Messiah). Bright Food has over 3,300 retail stores across China and is known in the country for its dairy and White Rabbit candy. It is on a global buying spree and has bought majority holdings in Australia’s Manassen Foods and UK cereal maker Weetabix.

Tnuva is Israel’s largest food company and according to controlling shareholder Apax Partners LLP, the company holds 14% of Israel’s food retail shelf space. Apax and investment partner Mivtach Shamir Food Industries Ltd. acquired a 77% stake in Tnuva for more than $1 billion in 2008. I can already see a session between the two companies where the Tnuva people are explaining their different kashrus standards.

But as usual, there are so many ways to look at this possible acquisition. One is that Israeli companies have been so successful in producing and marketing quality food that they have attracted international attention. It is a tribute to the Israelis that some of the largest and most powerful food conglomerates are looking to gain a piece of the action and apply some of the unique Israeli technology and success to their efforts worldwide.

Second is that the Israelis are securing an infusion of capital to further develop their economy.

So much for the positive. My question is how will Israelis feel when they eat the Chinese Leben or drink the milk at breakfast. Maybe they won’t feel anything so long as the products are good and kosher.

SodaStream, the Israel-based company that makes machines to convert tap water into fizz, has signed a deal with KitchenAid to join forces for a new machine expected to be on the market before the end of the year.

SodaStream was rumored two weeks ago to become part of PepsiCo, which denied reports that it was considering buying the Israeli company for more than $2 billion. KitchenAid is a part of the Whirlpool conglomerate.

“KitchenAid is an iconic global brand and we welcome them to the SodaStream revolution,” said SodaStream CEO Daniel Birnbaum, a native of the United States. “Our unique platform will enable KitchenAid to provide its large and loyal consumer base with the many benefits of home carbonation. We look forward to leveraging the combined strengths of our two brands to advance the category and reach an even broader global audience.”

KitchenAid small appliances general manager David Elliott said in a statement, “We are excited to expand our KitchenAid family of products and enter the growing category of home carbonation. “Working with SodaStream brings together their best-in-class technology with our stylish design signature to offer a premium product for our consumers worldwide.”

SodaStream is an Israeli company which has shaken up the soft drink business. Because its competitors are Coke and Pepsi, it has to take its business seriously.  But because it is made in Israel, of course the organized world of Israel haters and those who support them have targeted SodaStream for boycotts and other economic mayhem.

But that is okay, because despite the efforts of the BDSM – anti-Israel economic and political warfare movement of Boycotts of, Divestment from and Sanctions Against Israel – to strangle SodaStream, the company’s profits just keep on growing.

SodaStream machines are sold throughout Europe and now also in America.  You buy a machine, add water to the bottle that comes with it, then add one of the dozens of concentrated syrups and flavorings, add the carbonation and voilá, your very own style soda for much cheaper than store bought, with lower calories, carbs and sodium, and – drumroll please –  it is far healthier for the environment!

The earliest predecessor to SodaStream was launched in 1903.  SodaStream in its current incarnation went public on the NASDAQ stock exchange in 2010. Its marketing emphasizes its environmental friendliness – you use the same bottle each time you make another batch.  Even the gas cyclinders which contain the carbonation are recyclable.

When SodaStream went public it became one of the top performing Initial Public Offerings, starting with $367 million and rising to $1.46 billion within a year. In 2012 its earnings per share grew 57 percent, and its 2013 earnings are expected to grow another 27 percent.  Its earnings are projected to grown another 30 percent over the next 5 years.

The company has been so successful, Samsung will be producing its refrigerators with built-in SodaStream sparkling water dispensers by April 2014.

Okay, SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry? Yes, but more specifically they like to complain that SodaStream had factories in the disputed territories.  Oh how awful!  Especially when you find out that those factories employ hundreds of Arabs, both in Judea and Samaria, and also with its 2011 factory in BeerSheva, where many Negev Beduin will be employed.

SodaStream purchased ad space at this year’s Super Bowl, which Israel haters seized upon and vowed to use to showcase their campaign against the Israeli company.

“The new SodaStream publicity blitz has given the U.S. boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” Anna Baltzer, an organizer of the U.S. Campaign to End the Israeli Occupation. “It’s time to burst SodaStream’s bubble. There’s nothing environmentally friendly about military occupation.”

Guess it was Baltzer and the other BDSMsers whose bubble was burst, as SodaStream’s financial success continues. Even the normally anti-Israel magazine The New Yorker gave SodaStream a thumbs up, and that was after Baltzer’s bawl.

We even pointed that out in a cartoon a few days ago.