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December 22, 2014 / 30 Kislev, 5775
 
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Posts Tagged ‘PrimeSense’

Apple Confirms It Is Paying $350 Million for Prime Sense

Monday, November 25th, 2013

Apple has made short shrift of recent denials of Israel’s PrimeSense gesture recognition company that it is being bought out and has and confirmed on Monday it is paying $359 million for the firm.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” said Apple in a statement following 18 months of negotiations.

PrimeSense was founded as a start-up in 2005. Its software is embedded in Microsoft’s Kinect system and is used in Xbox 360 game consoles. Its gesture recognition technology allows purchasers to use their tablets to buy clothing by scanning their bodies.

Apple will embed PrimeSense’s technology in it smart TV that is scheduled to hit the market in 2015, Globes reported. Apple might also install the technology in iPads.

The acquisition is Apple’s second in Israel. Two years ago, it paid $400 million for Anobit.

Report: Apple Pays $345 Million for Israeli Chip Manufacturer

Wednesday, November 20th, 2013

Apple has taken another bite into Israel and is buying the home-grown Prime Minister Sense chip manufacturer for $345, according to the Calcalist newspaper.

Neither Apple nor PrimeSense confirmed or denied the report. “We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices,” a spokeswoman for PrimeSense said. “We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

PrimeSense’s sensing technology gives digital devices the ability to observe a scene in three dimensions and was used to help power Microsoft’s Xbox Kinect.

Last year, Apple bought the Israeli flash storage chip maker Anobit.

Printed from: http://www.jewishpress.com/news/report-apple-pays-345-million-for-israeli-chip-manufacturer/2013/11/20/

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