Tag: RAS

You're cooking or cleaning and the radio is on in the background to keep you company. You really are not listening and have no idea what's being said, but suddenly "Israel" is mentioned and you rush over, turn up the volume and listen. How does that happen? What made you hear that word? What made you pay attention, while you had ignored the thousands of other words that might have been said in the minutes before? More importantly, how can we get that to work for us and make us happier?