Dizengoff Trade has announced the sale of a 280 sq. meter apartment with an additional 60 sq. meter veranda for the record price of NIS 8.58 mil.

The apartment is located on the 30th floor of the first tower being built as part of the LAGOON Complex, which combines tourism and residential facilities in a single compound and is located in the Net-600 neighborhood along Netanya’s southern beach.

The apartment was sold to a new immigrant from France; more than 87 units have been sold so far.

Based on Israeli tax authority data, the deal signed for the LAGOON unit broke a previous record held since June – a 200 sq. meter apartment on the 21st floor (of 22) that was sold for NIS 6.71 mil.

Dizengoff Trade Marketing Manager, Hanan Segal says, “The city of Netanya is constantly breaking its own residential price records. On one hand, demand is rising while supply is diminishing, on the other, especially for projects situated along the coast line. In 2012, the number of construction starts was 1,214 units, as opposed to 99 in the first quarter of this current year.” Segal adds that “The city of Netanya and its unique coastline have become a viable alternative to Tel Aviv. We are experiencing a migration of well-established residents in their late 40s, who have achieved their professional goals and whose children are grown up; they are now free to focus on attaining a quality of life that they had been dreaming about all those years.” The LAGOON Complex covers an area of nearly 9 acres and includes 2 luxury towers – one which is 34 stories high (153 units) and the other – 37 (167 units) for a total of 320 residential units plus a luxury hotel.

The complex includes a lush expansive park, underground parking for each building, security, a gym, a private outside pool for each tower, an events hall, a café, a boutiques avenue, and jogging paths. An adjoining bridge will provide access to the beach and the Netanya Promenade, which recently won the coveted Israel Realization designers prize, alongside an inspirational Sculpture Park.

The LAGOON project is being marketed by Remax.

About Dizengoff Trade

Dizengoff Trade is a private holding company that deals in real estate, international trade, and high-yield initiatives in a variety of sectors. The company’s excellent reputation is a result of its spirit of entrepreneurship, excellence, determination, reliability and financial strength. The company has been rated amongst Dun & Bradstreet’s top 100 companies in Israel in the commerce and services categories.

M. Dizengoff & Assoc. Ltd. was established in 1904 by Meir Dizengoff, the first mayor of Tel Aviv, and dealt in maritime commerce in conjunction with the ZIM Shipping Company. In 1952, after accumulating significant experience and relevant connections, Dizengoff Trade Ltd. was established as a separate entity, focusing on the global trade of sugar, wheat, feed grain and iron. In 1986, the company diversified into real estate and other business initiatives; and today it incorporates two independent divisions – one that deals in commerce and the other in real estate and entrepreneurial projects. Dizengoff Trade maintains an impressive list of projects throughout the country, including the City Gate project in Herzliya, Power Center in Nes Tziona, the Train Building in Beersheba, Dizengoff Gardens in Rehovot, and Lewinson Hill in Rishon LeZion. Currently, the company is initiating other large-scale projects, carefully maintaining its core values of professionalism, reliability and the continuing endeavor to enter fresh markets and new sectors.