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August 26, 2016 / 22 Av, 5776

Posts Tagged ‘Scarlett Johansson’

Scarlett Johansson’s Silence Enrages ‘Boycott SodaStream’ Campaign

Thursday, January 23rd, 2014

Scarlett Johansson’s agreement to promote Israel-based SodaStream in a Super Bowl ad next month has driven the BDS movement up the wall and attracted attention to the economic opportunities that the company has given to Palestinian Authority Arabs working at its factory in a “settlement” east of Jerusalem.

Johansson is far from a raging nationalist. She is, in fact, an Oxfam ambassador, which makes the BDS folks’ blood boil over.

SodaStream has 20 factories all over the world. One of them is located in Mishor Adumim, an industrial area east of the city of Ma’aleh Adumim that is home to nearly 50,000 “settlers” whom the lefties want to expel on behalf of people who call it home even though they never have lived there.

SodaStream’s American-born CEO Daniel Birnbaum takes pride that the Mishor Adumim factory employs hundreds of Palestinian Authority Arabs who work and eat alongside Jews, with the same pay, benefits and privileges.

Last year, when Birnbaum attended a government event joined by one of his Arab staff, he demanded that security personnel put him through the same thorough check to which the Arab was subjected.

Pro-Arab websites such as Electronic Intifada have gone on emergency alert to control the damage that Johansson has inadvertently caused the BDS campaign.

It accused SodaStream of distributing a pack of “lies” in a video posted in December 2012, in which he refers to Palestinian Authority Arabs and states, “We give them an opportunity to not only have a job and health insurance, but also social benefits and a very high pay scale which they could never achieve in the West Bank.” The video points out their pay is “often four or five times what they’d earn elsewhere.”

Electronic Intifada charged that the video is “clearly part of SodaStream’s public relations campaign” to fight the Boycott SodaStream movement.

It quoted one worker, identified only by an initial, as saying that “we Palestinian workers in this factory always feel like we are enslaved.”

Enter Johansson. She has a SodaStream machine in her home. She likes the stuff, so she agreed to sign a multi-million dollar contract to be the company’s ambassador for five years.

The Hollywood bombshell has steadfastly remained silent since she signed up and the leftists screamed “foul.” The whole issue is so ridiculous that silence is the right answer, but the anti-Israel crowd won’t shut up. The more they cry and scream, the more damage the better off for Israel because they look ridiculous.

The Dubai-based Al Arabiya posted an article Thursday that led off with the common sense fact that “the boycott of SodaStream, which has cost the firm losses in the past year, has raised questions over whether Palestinians employed at the Israel-based factory are feeling the pinch.”

“We reject any suggestion that the reality that Palestinians are sometimes left with no choice but to work in illegal Israeli settlements is a reason not to take action to end international complicity in human rights violations,” a BDS spokesperson told Al Arabiya.

What really ticks off BDS is that Johansson had the nerve to sign up for a product she likes without checking in with the Boycott Israel movement for permission.

“It was very surprising that Scarlett Johansson has decided to become the new face of Israeli apartheid, especially given that she is also an Oxfam ambassador,” said the BDS spokesperson. “We’re sure she’ll soon realize that there’s nothing green about Israeli apartheid.”

The bubble over Johansson and SodaStream just get  worse for the BDS crowd. They are letting everyone know they don’t have a leg to stand on.

Tzvi Ben-Gedalyahu

Scarlett Johansson Is SodaStream Super Bowl Star (Video)

Monday, January 13th, 2014

The Israel-based SodaStream is returning to the Super Bowl this with a sure-fire successful commercial starring Scarlett Johansson, billed as the world’s sexiest woman.

SodaStream won more publicity that it figured at last year’s Super Bowl when CBS rejected its scheduled commercial because it showed the environmental advantages of its product for making soda at home while crossing CBS’ red line by making fun of market monsters Coca Cola and Pepsi Cola.

A tamer commercial was broadcast during the Super Bowl, but SodaStream gained no less publicity from CBS’ surrender to the beverage giants.

The commercial and publicity helped out SodaStream all over the map, but this year’s plan is a blockbuster.

Johansson will show off herself and SodaStream in the fourth quarter of the Feb. 2 Super Bowl on Fox TV. Instead of putting down Coca Cola and Pepsi Cola, this year’s commercial is supposed  “to demonstrate how easy it is, how sexy it is, to make your own soda,” Daniel Birnbaum, chief executive at SodaStream International, told The New York Times.

“It’s more of a love story between a brand with a purpose and a passionate user,” he said, explaining that Johansson has been using SodaStream at home for several years.

SodaStream also is known for something else besides its product – it operates a manufacturing plant near Maaleh Adumim, which the Boycott Israel movement considers the dreaded Occupied West Bank.

It has placed SodaStream on its black list, for whatever that is worth. And now that Johansson, who by the way is Jewish even if from a “Multi-cultural family” that celebrated Christmas and Hanukkah, is sipping SodaStream in front of millions of people, let’s see if the boycotters will be intellectually honest.

Will they demand that people not see Johansson’s “Her” movie? Will the ASA folks stop going to see her movies?

Sexiest woman alive or not, Johansson now is SodaStream’s first-ever ambassador, having signed a contract covering several years.

Unknowingly, she might be one of Israel’s best ambassadors for a Jewish presence in Judea, where SodaStream employees both Palestinian Authority and Israel workers with equal rights and conditions.

Maybe Johansson will even visit Israel and the Judean Desert factory one day.

That would really be sexy.

Tzvi Ben-Gedalyahu

Printed from: http://www.jewishpress.com/news/sodastream-super-bowl-ad-stars-scarlett-johansson-video/2014/01/13/

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