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Strong Marketing Drives Success at UC Santa Cruz

You might not expect it, but the pro-Israel group at the University of California, Santa Cruz -- a school with a decidedly liberal reputation -- drew impressive numbers of attendees to its events throughout the past academic year. Approximately 150 people attended the Santa Cruz Israel Action Committee’s big fall quarter event, a screening of the documentary film, U.N. Me.

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Printed from: http://www.jewishpress.com/news/on-campus/innovative-pro-israel-marketing-wins-at-uc-santa-cruz/2012/06/13/

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