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July 29, 2015 / 13 Av, 5775
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Posts Tagged ‘Super Bowl’

UPDATED: Fox News Rejects SodaStream’s Super Bowl Ad (Video)

Monday, January 27th, 2014

See the update at the end of the article.

Fox News has followed the lead of CBS last year and has rejected a scheduled SodaStream ad that promotes its product at the expense of Coca Cola and Pepsi.

The Israel-based company has won headlines the past couple of weeks by Scarlett Johansson’s staring down the Boycott Israel movement and maintaining that SodaStream, which has a factory in Judea, otherwise known as part of the West Bank, actually promotes peace by hiring Palestinian Authority Arabs and treating them on par with its Jewish workers. The commercial that was canned before it could be aired during the Supper Bowl last year mocked Coca Cola and Pepsi for hurting the environment with its plastic bottles. SodaStream machines make the fizz in a machine in the home or office.

This year, Fox News is broadcasting the Super Bowl, and it is upset by the proposed commercial in which Johansson says, “Sorry, Coke and Pepsi.” Fox insists that the ad not name the big guys, which have a combined sales of $115 billion a year compared with only $562 million for SodaStream. The proposed SodaStream commercial was designed under the leadership of Alex Bogusky, one of the big shots in the world of advertising. He told USA Today, he is thoroughly upset “that Fox protects its big advertisers to the detriment of the environment and consumers.”

SodaStream CEO Daniel Birnbaum told the newspaper, “If I could get my money back, I’d be happy to be out of that deal.” The reason might be that SodaStream has won so much free publicity that it may not be worth paying Fox News to air a commercial, especially if it cannot knock Coke and Pepsi. Below is a trailer for the commercial.

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Update: JewishPress.com received the following update from SodaStream: A modified version of the ad is now running, with the phrase “Sorry, Coke and Pepsi” having been replaced with different words.

Scarlett Johansson’s Silence Enrages ‘Boycott SodaStream’ Campaign

Thursday, January 23rd, 2014

Scarlett Johansson’s agreement to promote Israel-based SodaStream in a Super Bowl ad next month has driven the BDS movement up the wall and attracted attention to the economic opportunities that the company has given to Palestinian Authority Arabs working at its factory in a “settlement” east of Jerusalem.

Johansson is far from a raging nationalist. She is, in fact, an Oxfam ambassador, which makes the BDS folks’ blood boil over.

SodaStream has 20 factories all over the world. One of them is located in Mishor Adumim, an industrial area east of the city of Ma’aleh Adumim that is home to nearly 50,000 “settlers” whom the lefties want to expel on behalf of people who call it home even though they never have lived there.

SodaStream’s American-born CEO Daniel Birnbaum takes pride that the Mishor Adumim factory employs hundreds of Palestinian Authority Arabs who work and eat alongside Jews, with the same pay, benefits and privileges.

Last year, when Birnbaum attended a government event joined by one of his Arab staff, he demanded that security personnel put him through the same thorough check to which the Arab was subjected.

Pro-Arab websites such as Electronic Intifada have gone on emergency alert to control the damage that Johansson has inadvertently caused the BDS campaign.

It accused SodaStream of distributing a pack of “lies” in a video posted in December 2012, in which he refers to Palestinian Authority Arabs and states, “We give them an opportunity to not only have a job and health insurance, but also social benefits and a very high pay scale which they could never achieve in the West Bank.” The video points out their pay is “often four or five times what they’d earn elsewhere.”

Electronic Intifada charged that the video is “clearly part of SodaStream’s public relations campaign” to fight the Boycott SodaStream movement.

It quoted one worker, identified only by an initial, as saying that “we Palestinian workers in this factory always feel like we are enslaved.”

Enter Johansson. She has a SodaStream machine in her home. She likes the stuff, so she agreed to sign a multi-million dollar contract to be the company’s ambassador for five years.

The Hollywood bombshell has steadfastly remained silent since she signed up and the leftists screamed “foul.” The whole issue is so ridiculous that silence is the right answer, but the anti-Israel crowd won’t shut up. The more they cry and scream, the more damage the better off for Israel because they look ridiculous.

The Dubai-based Al Arabiya posted an article Thursday that led off with the common sense fact that “the boycott of SodaStream, which has cost the firm losses in the past year, has raised questions over whether Palestinians employed at the Israel-based factory are feeling the pinch.”

“We reject any suggestion that the reality that Palestinians are sometimes left with no choice but to work in illegal Israeli settlements is a reason not to take action to end international complicity in human rights violations,” a BDS spokesperson told Al Arabiya.

What really ticks off BDS is that Johansson had the nerve to sign up for a product she likes without checking in with the Boycott Israel movement for permission.

“It was very surprising that Scarlett Johansson has decided to become the new face of Israeli apartheid, especially given that she is also an Oxfam ambassador,” said the BDS spokesperson. “We’re sure she’ll soon realize that there’s nothing green about Israeli apartheid.”

The bubble over Johansson and SodaStream just get  worse for the BDS crowd. They are letting everyone know they don’t have a leg to stand on.

Scarlett Johansson Is SodaStream Super Bowl Star (Video)

Monday, January 13th, 2014

The Israel-based SodaStream is returning to the Super Bowl this with a sure-fire successful commercial starring Scarlett Johansson, billed as the world’s sexiest woman.

SodaStream won more publicity that it figured at last year’s Super Bowl when CBS rejected its scheduled commercial because it showed the environmental advantages of its product for making soda at home while crossing CBS’ red line by making fun of market monsters Coca Cola and Pepsi Cola.

A tamer commercial was broadcast during the Super Bowl, but SodaStream gained no less publicity from CBS’ surrender to the beverage giants.

The commercial and publicity helped out SodaStream all over the map, but this year’s plan is a blockbuster.

Johansson will show off herself and SodaStream in the fourth quarter of the Feb. 2 Super Bowl on Fox TV. Instead of putting down Coca Cola and Pepsi Cola, this year’s commercial is supposed  “to demonstrate how easy it is, how sexy it is, to make your own soda,” Daniel Birnbaum, chief executive at SodaStream International, told The New York Times.

“It’s more of a love story between a brand with a purpose and a passionate user,” he said, explaining that Johansson has been using SodaStream at home for several years.

SodaStream also is known for something else besides its product – it operates a manufacturing plant near Maaleh Adumim, which the Boycott Israel movement considers the dreaded Occupied West Bank.

It has placed SodaStream on its black list, for whatever that is worth. And now that Johansson, who by the way is Jewish even if from a “Multi-cultural family” that celebrated Christmas and Hanukkah, is sipping SodaStream in front of millions of people, let’s see if the boycotters will be intellectually honest.

Will they demand that people not see Johansson’s “Her” movie? Will the ASA folks stop going to see her movies?

Sexiest woman alive or not, Johansson now is SodaStream’s first-ever ambassador, having signed a contract covering several years.

Unknowingly, she might be one of Israel’s best ambassadors for a Jewish presence in Judea, where SodaStream employees both Palestinian Authority and Israel workers with equal rights and conditions.

Maybe Johansson will even visit Israel and the Judean Desert factory one day.

That would really be sexy.

SodaStream Continues Uptick,Take That! BDSM Advocates

Thursday, June 6th, 2013

SodaStream is an Israeli company which has shaken up the soft drink business. Because its competitors are Coke and Pepsi, it has to take its business seriously.  But because it is made in Israel, of course the organized world of Israel haters and those who support them have targeted SodaStream for boycotts and other economic mayhem.

But that is okay, because despite the efforts of the BDSM – anti-Israel economic and political warfare movement of Boycotts of, Divestment from and Sanctions Against Israel – to strangle SodaStream, the company’s profits just keep on growing.

SodaStream machines are sold throughout Europe and now also in America.  You buy a machine, add water to the bottle that comes with it, then add one of the dozens of concentrated syrups and flavorings, add the carbonation and voilá, your very own style soda for much cheaper than store bought, with lower calories, carbs and sodium, and – drumroll please –  it is far healthier for the environment!

The earliest predecessor to SodaStream was launched in 1903.  SodaStream in its current incarnation went public on the NASDAQ stock exchange in 2010. Its marketing emphasizes its environmental friendliness – you use the same bottle each time you make another batch.  Even the gas cyclinders which contain the carbonation are recyclable.

When SodaStream went public it became one of the top performing Initial Public Offerings, starting with $367 million and rising to $1.46 billion within a year. In 2012 its earnings per share grew 57 percent, and its 2013 earnings are expected to grow another 27 percent.  Its earnings are projected to grown another 30 percent over the next 5 years.

The company has been so successful, Samsung will be producing its refrigerators with built-in SodaStream sparkling water dispensers by April 2014.

Okay, SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry? Yes, but more specifically they like to complain that SodaStream had factories in the disputed territories.  Oh how awful!  Especially when you find out that those factories employ hundreds of Arabs, both in Judea and Samaria, and also with its 2011 factory in BeerSheva, where many Negev Beduin will be employed.

SodaStream purchased ad space at this year’s Super Bowl, which Israel haters seized upon and vowed to use to showcase their campaign against the Israeli company.

“The new SodaStream publicity blitz has given the U.S. boycott, divestment, sanctions movement a marvelous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,” Anna Baltzer, an organizer of the U.S. Campaign to End the Israeli Occupation. “It’s time to burst SodaStream’s bubble. There’s nothing environmentally friendly about military occupation.”

Guess it was Baltzer and the other BDSMsers whose bubble was burst, as SodaStream’s financial success continues. Even the normally anti-Israel magazine The New Yorker gave SodaStream a thumbs up, and that was after Baltzer’s bawl.

We even pointed that out in a cartoon a few days ago.

German Boycott of Settlements

The Super Narishkeit Bowl

Sunday, February 3rd, 2013

Narishkeit means foolishness. It’s something that some people consider important, but which really isn’t important at all. Like the Super Bowl. Such a big deal is made of it! What for? What’s the big deal about watching 20 people running after a pigskin and tackling the poor shmoh who’s got the ball? Narishkeit. Bitul Torah. A total waste of time.

Once again, all I can say is: thank God I live in Israel! Here, if you didn’t click on CNN, you wouldn’t know it was Super Narishkeit Sunday at all. All the hoopla and nonsense surrounding the game simply doesn’t exist here. Who cares? What’s it have to do with the Jewish People. Zero. It’s a pastime of another country. Why should a Jew fill his head with such nonsense?

It’s the same thing with the World Series. In Israel, you wouldn’t know that there is such a thing if you didn’t walk into the dormitory of some yeshiva where American kids are studying. For them, it’s like the giving of the Torah on Mount Sinai, but Israelis couldn’t care less. Why should they?

Thank God I live in Israel where all of that nurishkeit doesn’t exist. It’s the same thing with Xmas. Here in Israel, if you didn’t take a wrong turn and end up in Bethlehem, you’d never know it was Xmas. The two month long tidal wave of Xmas jingles, Xmas stockings, Xmas store display, Santa Clauses, and Xmas trees, just doesn’t exist here. Why should it? This is the Jewish Land. The Holy Land. The nurishkeit of the gentiles doesn’t belong here in the Land of the Jews.

Sure, there’s imported Western trash here as well that secular Israelis love to imitate, but it gets swallowed up by the overall holiness of the Land. Just the fact that we don’t have the Super Bowl, the World Series, Xmas, and Groundhogs Day is proof.

The same thing goes with the Academy Awards. It doesn’t exist here. Yes, the morning after on the radio, there’s a mention of the winners at the end of the news, but there’s none of the preoccupation with the gods and goddesses of Hollywood, their see-through dresses and latest affairs. Who cares?

Thank God I live in Israel, the Land of the Jews, and not in a foreign land like America, where the Jews identify with everything foreign and think that things like the Super Bowl and Academy Awards are important, who keep Shabbos, but come Saturday night, unscrew their heads, store them away in the closet for next Shabbos, and put on gentile heads instead so they can go out to the movies and, come Sunday, watch the Game of the Week with its thrilling cheerleader close-ups.

Sure, when I lived in America, I watched the Super Bowl too. And the World Series. And the Academy Awards right to the end. But since I became religious and moved to Israel, I have absolutely zero interest in any of those things. Zero. I honestly can’t even tell you what teams are playing in the Super Bowl. I don’t know who’s won the World Series for the last 30 years, and in the same three decades, I haven’t seen more than five movies (when I gave lectures on screenwriting) and I don’t miss movies at all.

After all, who has time to sit in the dark and watch narishkeit? We have a country to build.

Hall of Fame Punts Late Ravens’ Jewish Owner Art Modell

Sunday, February 3rd, 2013

The Pro Football of Fame eliminated Baltimore Raven’s late Jewish owner Art Modell as a candidate in the first round of voting Saturday, one day before the Ravens head off against the San Francisco 49ers in the Super Bowl.

Modell brought the Cleveland Browns to Baltimore in 1996, and sold it in 2003. Baltimore considered him a hero for restoring the glory that the city enjoyed during the heyday of the Baltimore Colts.

However, the move from Ohio cost him popularity in the state, which is home to the Hall of Fame.

Despite the elimination of his Modell, his son David,  a former president and CEO of the Ravens, told JTA last week, “Honestly, I’m kvelling over this game. I’m not praying for results, I’m praying for the strength and courage of this team, and the rest will take care of itself.”

Coincidentally or not, the first round voting also eliminated the 49ers former owner, Edward DeBartolo Jr.

Modell was born into an orthodox Jewish family but married a Catholic. However, he was a heavy contributor to the Associated: Jewish Community Federation of Baltimore, and his son David said that his father was “quietly religious and [a] very spiritual Jew” who lit candles on the yahrzeit of his parents’ deaths, attended temple on Rosh HaShanah and Yom Kippur and recited the prayers over Chanukah candles every year.

More Reporting from the ‘Real America’

Sunday, February 3rd, 2013

This is my first visit to Atlanta, GA.  It’s actually my second visit to the old south. In my first year at Stern College, Y.U. for Women, 1967, I spent Yom Kippur with a close friend’s family in Danville, VA.  The Orthodox Jewish community at the time had been dwindling to the point that on an ordinary Shabbat, young men from other cities would volunteer to spend it there to make a minyan.  There were enough locals on Yom  Kippur.  I’m pretty sure that was the first time I had eaten homemade challah.  In New York or even Connecticut you could buy it in a bakery.

Now, when I’ve shopped in N.Y. or even Phoenix, the salespeople in their spiel ask where I’m from when I decline their offers to join their stores “frequent shopper clubs.”  I say I live abroad, and they ask what country and I answer Israel and usually get sincere seeming replies, including a yearning to visit.  I haven’t gotten that here.  But I have ridden on Jimmy Carter Blvd or Street.  I guess it’s Jimmy Carter country.

I’ll be spending Shabbat with the Orthodox Jewish community here and from the looks of it, I’ll be having fun.  So far we’ve eaten out in two kosher restaurants and we haven’t sampled them all.  There seems to be lots of kosher food available and in those areas I saw lots of frum people wandering about, sort of like Kew Garden Hills, N.Y.

Please don’t ask me about what’s happening in Israel.  I haven’t a clue.  It doesn’t seem to be very newsworthy here.

Lots of Israelis live in this fantasy world thinking that the United States of America, politicians and ordinary citizens are very concerned with Israel.  Sorry, but it’s not true.  Here and there there are pockets of caring people and some of them wouldn’t mind if we were pushed into the sea, G-d forbid.  Most Americans care more about who’s going to win the Super Bowl.  That’s the truth.  Very few Americans care about the security and continued existence of Israel.  They are more concerned about finding the closest Sears Outlet for the best deal on a new washing machine.

So Israeli citizens, we must do what’s best for us and not pay and not pay attention to the U.S.A. That’s the only way we’ll get respect and be left alone.

Visit Shiloh Musings.

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