“I’ll tell you how delicious the food is: my daughter, who is at NYU medical school, is such a picky eater. But I brought her one of the sandwiches from Holy Rollers and she devoured it,” Bienenfeld said, “then she asked if she could have another!”
Settling for and into the location away from Rockefeller Center, Mordowitz remains bitter about only one thing. “I’ve been in the food cart business for nearly a half dozen years and I get along great with all of the other vendors, including nearly all of the Halal vendors,” he said.
“I understand the temptation to make it look as though we’re recreating the Middle East conflict here in the middle of New York City, but that just isn’t the reality.”
The Holy Rollers moved west to avoid the turf war. Mordowitz waxed philosophical: “I guess to put a positive spin on it you could say: we’re bringing peace to Midtown East!”