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June 29, 2016 / 23 Sivan, 5776
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Defeated Everywhere Else, BlackBerry Looking for a Win in Cairo

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The website e-week reports that BlackBerry Canadian Maker Research in Motion (RIM) just told its shareholders at their fiscal fourth-quarter earnings call March 29 that BlackBerry smartphone sales fell by 21 percent between its third and fourth quarters. During the same period, revenue fell 19 percent.

But don’t mention any of this to the Egyptians, who appear to be pinning their hopes on the outmoded, outdated, outsmarted smartphone.

Al Ahram just reported on Sunday that BlackBerry’s maker RIM will open its first Africa-based development center in Cairo.

The center, which will be hiring Egyptian software engineers, will be established at Smart Village, the high-tech industrial park located alongside the Cairo-Alexandria road on the western edge of the capital.

It’s probably a good thing the Egyptians didn’t go with Psion…

Yori Yanover

About the Author: Yori Yanover has been a working journalist since age 17, before he enlisted and worked for Ba'Machane Nachal. Since then he has worked for Israel Shelanu, the US supplement of Yedioth, JCN18.com, USAJewish.com, Lubavitch News Service, Arutz 7 (as DJ on the high seas), and the Grand Street News. He has published Dancing and Crying, a colorful and intimate portrait of the last two years in the life of the late Lubavitch Rebbe, (in Hebrew), and two fun books in English: The Cabalist's Daughter: A Novel of Practical Messianic Redemption, and How Would God REALLY Vote.


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