At the final showdown, the serpent itself will become a Divine staff. All the beauty and symmetry, all the wisdom and intelligence that has been discovered since the French Revolution, will be refined and brought under the auspices of holiness: “And an infant shall play over the hole of a snake, and over the den of an adder a weaned child shall stretch forth his hand. They shall neither harm nor destroy on all My holy mount, for the land shall be full of knowledge of God as water covers the sea bed.”[1]
Go and Learn
All that was now said presents a clear indication of what to expect in the weeks and months to come. Does it make a difference if Amazon attains FAA approval, and launches a fleet of flying drones in the next five years? Perhaps. But what I do know for sure is that there is a lot to this concept of “instantaneous delivery.” So much in fact that millions of people are waiting to hear more about it if presented in the right way. In Jewish thought, “instantaneous delivery” relates to the wellsprings of knowledge that will burst forth—yet remain connected to their Source—after the arrival of Mashiach. The fact that a product needs to travel from a warehouse to you is conceptually problematic. A more futuristic version is to have the warehouse come to you. But instead of 3D printers, drones or rockets delivering your package of baby wipes, much more beneficial would be to hone in on what the public is really getting excited about (hint: it’s not the package of baby wipes being flown in from the sky).
The same goes for the other great marketing concepts that we all know about. Just like happiness doesn’t reside in a can of Coke, purity is not inside a Poland Spring bottle. So too, there is a new Heinz marketing campaign that encourages customers to be original. But nothing is more ordinary than ketchup (even though this one flavor is somehow available in “57 varieties”).
While at the end, Apple is just a computer company and Coke just sells drinks, the appeal was and is with the ideas or concepts behind the marketing. What is now changing is that the world is beginning to realize that aside from the necessities of life, we don’t need these augmented products at all. If a person is thirsty, drink some water, and go back to studying about what the deeper meaning of happiness and purity is! Want to “think different” and be a creative person? Learn more about the Tree of Knowledge in the Garden of Eden (the allusion that is likely being made in the “bitten apple” logo; although according to Jewish tradition, the fruit of the Tree of Knowledge was likely not an Apple).
