Doug speaks to Nir Eyal, guest lecturer at the Stanford School of Business and author of Hooked: How to Build Habit-Forming Products. Why do people feel the need to check their emails 50 times a day and constantly dip in and out of Facebook? And what is the Hook Model? How can it help your product to become habit forming, making your business a success?



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Douglas Goldstein, CFP®, is the director of Profile Investment Services, Ltd, a financial planning and investment services firm specializing in working with Americans living in Israel who have investment accounts in America. He is a licensed financial professional both in the U.S. and Israel. Securities offered through Portfolio Resources Group, Inc., Member FINRA, SIPC, MSRB, FSI. Accounts held at Pershing LLC., Member NYSE/SIPC, a subsidiary of The Bank of New York Mellon Corporation. Neither Profile nor PRG gives tax or legal advice. Before immigrating to Israel, it is advisable to consult with a tax attorney who is knowledgeable about Israeli law. Contact at


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