web analytics
August 20, 2014 / 24 Av, 5774
Israel at War: Operation Protective Edge
 
 
At a Glance
Blogs
Sponsored Post
Jerusalem Mayor Nir Barkat (L) visits the JewishPress.com booth at The Event. And the Winners of the JewishPress.com Raffle Are…

Congratulations to all the winners of the JewishPress.com raffle at The Event



How Romney Can Win this Election

Mitt Romney

What makes the ad work is that it’s an attack ad whose dominant theme is optimism. Rather than spending 2 minutes whacking away at Obama and Warren, it frames Brown as an American brand that transcends ideology, and frames Obama and Warren as small, bitter people who don’t understand America and have no vision. The ad begins with optimism and ends with optimism. It implies that Obama and Warren are aberrations in the American journey. It links their pessimism to the poor economy. And it does all this subtly without having to spell it out.

Attack ads are weakening. They diminish the candidate making them. The best attack ads don’t just diminish confidence in an opponent, but boost confidence in a candidate. The best attack ads are innately optimistic, they demonstrate fitness, rather than just unfitness. And that has to be the theme of a winning campaign.

To win, Romney is going to have to be that American brand. And it won’t be easy. It’s hard to argue with someone who has more airtime than you. The amount of money that Romney has raised is deceptive, because Obama will have a thousand times more free airtime from a government-media complex that does nothing but sing his praises.

Romney can run 30 percent more ads, but all the airtime in between will be unacknowledged ads for Obama. And not just on news networks or newscasts. Obama’s people don’t understand economics, but they do understand branding. Their goal once again will be to make Obama into the most familiar and recognized brand. They will embed him in every possible forum. When he isn’t making personal appearances, cast members will mention him. If they aren’t mentioning him, they’ll be picking up talking points bashing Romney and his V.P. or volunteering for his campaign. A few months from now, that is what half the entertainment news will be about.

The goal of all this activity is to present a manufactured consensus in favor of Obama. That consensus boosts confidence in buying Obama because it’s what everyone is buying.

Romney is not going to have a consensus on his side. Very few Republicans running for the big chair do. Only when their candidate is hopelessly weak and inept does the media shrug its shoulders and accept the inevitable. And only some of the time. But he’s also going to have to resist the temptation of going negative all the time.

People already lack confidence in Obama. Even most Obama voters are not particularly confident or optimistic. What they need is to have confidence in Romney. And that is doable. The narrative already exists. The template has already been used by two Republican Presidents to win two terms within recent memory, and against overwhelming media hostility. But it requires optimism.

Even when all the facts are set out before them, people still need to believe. Optimism can give people the confidence to leap the buying hurdle. Optimistic people are more likely to buy. People are more likely to vote for someone who makes them feel better, rather than someone who makes them feel worse. Obama understood that in 2008, and he’s still reasonably confident that this will work for him now. And it might.

Obama’s optimism is fake, but in bleak times, people will take the ersatz flavor if they can’t get the real thing. This election won’t come down to policy debates. It will come down to Obama’s failures and Romney’s ability to sell enough voters on his plan for success. Much of it will come down to trivial things. It will come down to feelings.

Romney is not an insurgent candidate. That is not the way that the voters decided to go. He is not there to shake things up. He will win or lose on the strength of his ability to  make voters feel that he can make things better. And to do that he will have to find ways to avoid getting bogged down in the attacks and sell that simple message.

Deep down most people want a change. What they need is the reassurance that they are making the right decision. If they get it, Romney will be in office for the next four years. If they don’t, the next four years will be even worse.

About the Author: Daniel Greenfield is an Israeli born blogger and columnist, and a Shillman Fellow at the David Horowitz Freedom Center. His work covers American, European and Israeli politics as well as the War on Terror. His writing can be found at http://sultanknish.blogspot.com/. The views expressed in this blog are solely those of the author and do not represent the views of The Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “How Romney Can Win this Election”

  1. Charlie Hall says:

    This was obviously written before Mitt Romney clearly showed he had no idea what he was doing regarding foreign policy in his trip to the UK. The entire United States was embarrassed.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
Ben Gurion Airport
Live Updates: Hamas Tells Airlines – Keep Away (Last Update: 7:47pm)
Latest Blogs Stories
UNHRC war crimes panel head William Schabas - Not a good Schabas

But the real culprit is William Schabas, who by comparison makes Richard Goldstone look like a saint

South Africa of Flag

“The Jewish board of deputies, who are complicit, will feel the wrath of the People of SA with the age old biblical teaching of an eye for an eye.”

Doug Goldstein

Discussion on recent changes to Social Security benefits and how it will effect you.

bibi release

I do not understand why Bibi or anyone else (Obama) would ever contemplate accepting any terms by an organization that states loud and clear their goal of Israel’s destruction.

It’s the 4th time in 5 years Maccabi Haifa has traveled to America to play against NBA competition.

The media dumped on the “Lehava” people as extremist – racist and should mind their own business.

What is the point of having our own state when it cooperates with those who are against us?

It was the “first family event I missed due to aliyah.”

Antisemitism, stupidity, fear, or exaggeration?

 “If I’m not back in 5 minutes, I’m dead” Lt. Eitan lead a group of soldiers into the tunnel, warning them that it could be booby trapped and that if danger arose, they needed to open fire immediately. “There, I saw Hadar’s blood and his equipment.” To his right, Eitan found bags blocking the passage […]

I am a right wing religious Jewish settler and I HATE seeing pictures of kids in Gaza who are dying or suffering because of this war.

Doug speaks with World Chess Cahmpion Magnus Carlsen.

If they weren’t true they would be funny!

Professor Aumann: Instead of hitting the opponent… step back and allow the opponent to hit himself

A letter from a survivor who recounts the horrors of the 1929 pogrom in Hebron.

Do Keynesian theories about government spending still apply today?

More Articles from Daniel Greenfield
467976-b437d904-1dd3-11e4-96c6-79c9953f9ece

Dead Yazidi children won’t inspire any protests or much in the way of outrage.

UNRWA Rocket Logo

It’s because in Gaza, Hamas and the UNRWA are the same thing.

Obama went to begin the Arab Spring in Egypt which is still his target; Israel is just the lever.

It is not Cain’s fault that he kills. It is Abel’s fault that he builds.

No matter what the PLO did, you blamed Israel. Like you blamed America, no matter what the Viet Cong did.

Passover is a road that we still travel, a long journey from slavery to freedom.

We’ve become very good at symptom management and at not thinking about the underlying problem.

    Latest Poll

    Do you think the FAA ban on US flights to Israel is political?






    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/blogs/sultan-knish/how-romney-can-win-this-election/2012/07/25/

Scan this QR code to visit this page online: