web analytics
September 21, 2014 / 26 Elul, 5774
At a Glance
Blogs
Sponsored Post
Meir Panim with Soldiers 5774 Roundup: Year of Relief and Service for Israel’s Needy

Meir Panim implements programs that serve Israel’s neediest populations with respect and dignity. Meir Panim also coordinated care packages for families in the South during the Gaza War.



How Romney Can Win this Election

Mitt Romney

What makes the ad work is that it’s an attack ad whose dominant theme is optimism. Rather than spending 2 minutes whacking away at Obama and Warren, it frames Brown as an American brand that transcends ideology, and frames Obama and Warren as small, bitter people who don’t understand America and have no vision. The ad begins with optimism and ends with optimism. It implies that Obama and Warren are aberrations in the American journey. It links their pessimism to the poor economy. And it does all this subtly without having to spell it out.

Attack ads are weakening. They diminish the candidate making them. The best attack ads don’t just diminish confidence in an opponent, but boost confidence in a candidate. The best attack ads are innately optimistic, they demonstrate fitness, rather than just unfitness. And that has to be the theme of a winning campaign.

To win, Romney is going to have to be that American brand. And it won’t be easy. It’s hard to argue with someone who has more airtime than you. The amount of money that Romney has raised is deceptive, because Obama will have a thousand times more free airtime from a government-media complex that does nothing but sing his praises.

Romney can run 30 percent more ads, but all the airtime in between will be unacknowledged ads for Obama. And not just on news networks or newscasts. Obama’s people don’t understand economics, but they do understand branding. Their goal once again will be to make Obama into the most familiar and recognized brand. They will embed him in every possible forum. When he isn’t making personal appearances, cast members will mention him. If they aren’t mentioning him, they’ll be picking up talking points bashing Romney and his V.P. or volunteering for his campaign. A few months from now, that is what half the entertainment news will be about.

The goal of all this activity is to present a manufactured consensus in favor of Obama. That consensus boosts confidence in buying Obama because it’s what everyone is buying.

Romney is not going to have a consensus on his side. Very few Republicans running for the big chair do. Only when their candidate is hopelessly weak and inept does the media shrug its shoulders and accept the inevitable. And only some of the time. But he’s also going to have to resist the temptation of going negative all the time.

People already lack confidence in Obama. Even most Obama voters are not particularly confident or optimistic. What they need is to have confidence in Romney. And that is doable. The narrative already exists. The template has already been used by two Republican Presidents to win two terms within recent memory, and against overwhelming media hostility. But it requires optimism.

Even when all the facts are set out before them, people still need to believe. Optimism can give people the confidence to leap the buying hurdle. Optimistic people are more likely to buy. People are more likely to vote for someone who makes them feel better, rather than someone who makes them feel worse. Obama understood that in 2008, and he’s still reasonably confident that this will work for him now. And it might.

Obama’s optimism is fake, but in bleak times, people will take the ersatz flavor if they can’t get the real thing. This election won’t come down to policy debates. It will come down to Obama’s failures and Romney’s ability to sell enough voters on his plan for success. Much of it will come down to trivial things. It will come down to feelings.

Romney is not an insurgent candidate. That is not the way that the voters decided to go. He is not there to shake things up. He will win or lose on the strength of his ability to  make voters feel that he can make things better. And to do that he will have to find ways to avoid getting bogged down in the attacks and sell that simple message.

Deep down most people want a change. What they need is the reassurance that they are making the right decision. If they get it, Romney will be in office for the next four years. If they don’t, the next four years will be even worse.

About the Author: Daniel Greenfield is an Israeli born blogger and columnist, and a Shillman Fellow at the David Horowitz Freedom Center. His work covers American, European and Israeli politics as well as the War on Terror. His writing can be found at http://sultanknish.blogspot.com/. The views expressed in this blog are solely those of the author and do not represent the views of The Jewish Press.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

If you promote any foreign religions, gods or messiahs, lies about Israel, anti-Semitism, or advocate violence (except against terrorists), your permission to comment may be revoked.

One Response to “How Romney Can Win this Election”

  1. Charlie Hall says:

    This was obviously written before Mitt Romney clearly showed he had no idea what he was doing regarding foreign policy in his trip to the UK. The entire United States was embarrassed.

Comments are closed.

SocialTwist Tell-a-Friend

Current Top Story
ISIS seized control of Quneitra, at least temporarily, towards the end of August 2014.
Israel Watching Northern Border with Syria, Lebanon
Latest Blogs Stories
Doug Goldstein

Grandmaster Michael Adams talks about life as a professional chess player.

Finance Minister Yair Lapid

The Jewish Press stressed the possible ramifications of such a breach of Israeli political protocol

Doug Goldstein

Why some countries are more economically successful than others? Tune in for the answer…

ethics

If not scared by God be scared by man; Hopefully ethics will integrate into lives for proper reasons

Smear campaigns by people with agendas other than justice do not faze him; He does what is right.

Countries like Turkey, Europe and even the US have proven fertile ground for recruiting terrorists

How many times have you heard anti-semites spew words like Israel are Nazis, or what you are doing to the Arabs is worse that what the Nazis did to the Jews?!…

My blog, Israpundit, was hacked, and I had to move to a new domain…

There’s much confusion about the definition of Daas Torah; simply put it means the wisdom of Torah.

We’ll never be able to negotiate a true, lasting peace with the Arabs.Their aim is our destruction.

Now I live in a country where every shop in the food court is kosher! I can have anything I want!

Pashkevil: “Come out today and battle the Zionist Amalek and all the traitors in Nahal Haredi…”

Jordan: Only M.E. country with no historical basis and ruled by occupiers placed by European powers.

Why is an IRA a worthwhile account for retirement? And how can you use it to the best advantage?

Like the fighter pilot’s letter, I wonder if certain units are simply too sensitive to allow certain leftwingers to serve in, and to entrust in their hands the security of our country and our lives.

There is only one thing more tragic than experiencing a terror attack, and that is allowing those who attacked you to do it again!

More Articles from Daniel Greenfield
467976-b437d904-1dd3-11e4-96c6-79c9953f9ece

Dead Yazidi children won’t inspire any protests or much in the way of outrage.

UNRWA Rocket Logo

It’s because in Gaza, Hamas and the UNRWA are the same thing.

Obama went to begin the Arab Spring in Egypt which is still his target; Israel is just the lever.

It is not Cain’s fault that he kills. It is Abel’s fault that he builds.

No matter what the PLO did, you blamed Israel. Like you blamed America, no matter what the Viet Cong did.

Passover is a road that we still travel, a long journey from slavery to freedom.

We’ve become very good at symptom management and at not thinking about the underlying problem.

Printed from: http://www.jewishpress.com/blogs/sultan-knish/how-romney-can-win-this-election/2012/07/25/

Scan this QR code to visit this page online: