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October 25, 2014 / 1 Heshvan, 5775
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Why Jews Are So Bad at PR

There are many potential Ron Dermers at the world’s universities today, if only we can nurture their gifts in their formative years.
Ron Dermer, Prime Minister Netanyahu’s senior adviser, may be Israel’s next Ambassador to the U.S.

American-born Ron Dermer, Prime Minister Netanyahu’s senior adviser, now is Israel’s next Ambassador to the U.S.
Photo Credit: Miriam Alster/Flash90

But what Ron brought to the table when he became president of the L’Chaim Society Student Organization I established was a stirring Jewish pride that was matched only by his limitless love for Israel. Amid a ferocious determination to defend Israel with interminable scholarship and erudition, Ron maintained the closest of friendships with many Arab and Muslim students who respected him deeply for his warmth, integrity,  and convictions.

Over the years I have continued to witness Ron mesmerizing professional audiences with his ingenious and factual arguments as to the righteousness of Israel’s cause.

There are many potential Ron Dermers at the world’s universities today, if only we can nurture their gifts in their formative years.

I believe that one of the Jewish community’s foremost priorities should be the establishment of an institute that selects great talent from a pool of students nationwide and trains them, over the course of a year and as part of a special scholarship, in the art of media and PR mastery. While promoting Jewish values and wisdom in the popular culture would be an integral part of the coursework, learning how to make Israel’s case methodically and effectively would be its first calling. In so doing we might just cultivate a new generation of young Jews that not only reverses Israel’s reputation but allows Judaism and the Jewish people to emerge as a light unto the nations.

About the Author: Rabbi Shmuley Boteach, “America’s Rabbi” whom the Washington Post calls “the most famous Rabbi in America,” is the international best-selling author of 29 books, including The Fed-up Man of Faith: Challenging God in the Face of Tragedy and Suffering. Follow him on Twitter @RabbiShmuley.


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2 Responses to “Why Jews Are So Bad at PR”

  1. Thank you for bringing much needed attention to one of the Jewish people's most pressing needs.

    The recent news about Al-Jazeera buying Al Gore's network is a stark reminder of the uphill battle for the truth.

  2. Gil Gilman says:

    This article doesn't take into account brainwashing. Let's see…there are 137 neighbors standing around in a group outside my front door, hurling insults at me because I put up a 6' tall, white picket fence around my property to protect my children from stray dogs, so they can play unhindered by potential threats.. These neighbors identify strongly with the stray dogs because the dogs were once pets, but these same people let them loose to do as they will. Nearby stand 50 neighbors who think they understand my problem, but many of them after listening to the angry voices think there must be something in it, and stand aloof. Even my one close friend refuses to take a step into my yard, preferring to bump elbows with the mob.

    Good thing my voice reaches down to my knees, for I need all of it to be heard above the din. Unfortunately, I have to raise it as high as possible to be heard over their keening, and now they think I am threatening them! How fearful they must be to fear little old me, just one voice of reason in a sea of misery.

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