In other words, don’t bring up the most crucial beliefs of Christianity, the trinity or bodily incarnation of God, since they are difficult for Jews to accept because they contradict our fundamental Jewish belief in the absolute unity of God.

You won’t see Jews for Jesus missionaries standing on street corners as often as they did in the 1970s and ’80s because they can now reach into our homes via the Internet, which they flood with propaganda. Today, missionaries claim that more than 50 percent of Jews who have recently converted to Christianity did so as a result of an initial contact with a Christian missionary over the Internet. Jews for Jesus is also very active on college campuses, and has harnessed the zealousness of millions of evangelical Christians who have adapted Rosen’s methodology.

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Unfortunately, Rosen’s legacy will be that his deceptive tactics have become the accepted protocol. It is now second nature for church members to tell their Jewish friends, and Christian students to tell their peers, that they can be Jewish and Christian at the same time. In Israel, Jews for Jesus missionaries, along with their 20,000 Israeli converts, promote Jesus exclusively as being the Jewish Messiah while intentionally avoiding mentioning their belief that he is God.

In these ways and more, the threat of Jews for Jesus is more serious than ever.

Jews for Judaism was created 25 years ago as a direct response to Rosen and Jews for Jesus. They recognize us as a formidable adversary due to our effective educational programs, materials and websites, and our passionate counselors who have helped inspire thousands of Jews to return to their faith.

Today, the Jewish community must redouble its efforts to keep Jews Jewish.

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Rabbi Bentzion Kravitz is the founder and executive director of Jews for Judaism International. Celebrating 25 years, Jews for Judaism and its Be-True student initiative are dedicated to promoting critical thinking and responding to cults and missionaries that target the Jewish community. The organization's website is www.JewsForJudaism.org.