web analytics
April 17, 2014 / 17 Nisan, 5774
At a Glance
Sections
Sponsored Post
Spa 1.2 Combining Modern Living in Traditional Jerusalem

A unique and prestigious residential project in now being built in Mekor Haim Street in Jerusalem.



Southern Supermarket Giant Winn-Dixie Bets Big On Kosher

Winn-Dixie-022114

Share Button

BOCA RATON, Fla – Stroll past the kosher section of most large supermarkets in America and you could be forgiven for thinking that Jewish diets consist mainly of jarred gefilte fish, unsalted matzahs and Tam-Tam crackers.

Not so at the Winn-Dixie supermarket in this affluent South Florida suburb.

There’s a kosher bakery with fresh pizza and dairy and pareve desserts; a meat and deli counter with hot foods like chicken wings, potato kugel and meatballs; a refrigerated case with cold salads; pre-packaged Winn-Dixie-branded matzah balls, chicken soup and carrot “tzimmise,” and even a kosher sushi chef who makes rolls to order.

Just don’t ask for eel: Non-kosher sushi is not available in this store.

The whole operation is supervised by a team of kosher supervisors, or mashgiachs, who work for Winn-Dixie and are certified by the Orthodox Rabbinical Board of Broward and Palm Beach Counties, known as the ORB.

The Winn-Dixie in Boca is one potent illustration of the growing U.S. market for kosher food and the lengths to which major grocery chains are going to cater to kosher consumers. It’s also a sign of the rising demand for kosher food in South Florida, where Winn-Dixie, a chain with more than 480 stores in five states in the South, now has three stores with in-store kosher operations – in Boca, Aventura and Tamarac.

The Jacksonville-based company, which is owned by BI-LO Holdings, spent nearly $3 million revamping its store at 7024 Beracasa Way in Boca Raton last year to focus on kosher (the store also carries non-kosher items). Company officials say the investment is paying off: Since the turnover was completed last fall, business in the store’s newly kosher departments has tripled.

“We knew it would be a successful store. That’s what you get when you build what the community wants,” said Deborah Shapiro, Winn-Dixie’s director of loyalty marketing and the person who spearheaded the company’s expansion in the kosher market. “We want to make ourselves a one-stop shop.”

The Winn-Dixie in Boca is hardly the only big-box supermarket in the country with in-store kosher facilities. What makes the Boca Winn-Dixie unique is the unusual volume and variety of its offerings, including a kosher non-perishables section that’s larger than many kosher-only supermarkets. The store also has many yarmulke-clad stock boys and checkout clerks.

Supermarkets first began experimenting with in-store kosher operations two decades ago, mostly with kosher bakeries, but over the last 10 years the market has expanded dramatically, says Menachem Lubinsky, an expert on the kosher food industry and CEO of Lubicom Marketing Consulting.

“Supermarkets are recognizing that it just makes economic sense to court this particular constituency,” Lubinsky said of kosher consumers. “It’s a lead-in to keep the customer shopping the rest of the store, which sometimes is more lucrative than what they’re buying in the kosher sections.”

A lot goes into turning a supermarket kosher. First, there’s the market research, which in Boca’s case meant surveying a three-mile radius around the store to assess demand. The company collected data from Jewish federations, institutions and local synagogues; interviewed Jewish community leaders; convened focus groups of shoppers and even considered the local Muslim community, whose needs for halal meat can be satisfied by kosher.

Winn-Dixie’s first successful kosher operation was a small deli counter that opened in 2004 in a store in Aventura, near Miami. That was followed in 2007 by the opening of a kosher deli and bakery in its Tamarac store, and then an expansion in 2011 of the Aventura store that doubled the kosher deli’s size and added a meat cutting room and bakery. Business soared. Within months, Winn-Dixie was adding specialty items from Israel and New York and drawing up plans for Boca, which would be its biggest-ever kosher operation.

Share Button

About the Author: Uriel Heilman is managing editor of JTA. An award-winning journalist, he has worked in a variety of positions for publications in the United States and in Israel, including as New York bureau chief of the Jerusalem Post.


If you don't see your comment after publishing it, refresh the page.

Our comments section is intended for meaningful responses and debates in a civilized manner. We ask that you respect the fact that we are a religious Jewish website and avoid inappropriate language at all cost.

Leave a comment (Select your commenting platform)

One Response to “Southern Supermarket Giant Winn-Dixie Bets Big On Kosher”

  1. PaulandJuergen Smith says:

    We will be in Delray Beach visiting from Berlin. Where in Boca can the Winn Dixie be found!

Comments are closed.

SocialTwist Tell-a-Friend

Loading Facebook Comments ...
Loading Disqus Comments ...
Current Top Story
Unit 9900 is an intelligence unit that utilizes the unique capabilities of soldiers on the autism spectrum.
Autism in the IDF: Uniquely Talented Soldiers
Latest Sections Stories
Schonfeld-logo1

Regardless of age, parents play an important role in their children’s lives.

Marriage-Relationship-logo

We peel away one layer after the next, our eyes tear up and it becomes harder and harder to see as we get closer to our innermost insecurities and fears.

Gorsky-041814-Torah

Some Mountain Jews believe they are descendents of the Ten Lost Tribes and were exiled to Azerbaijan and Dagestan by Sancheriv.

Baim-041814-Piggy

Yom Tov is about spending time with your family. And while for some families the big once-in-a-lifetime experience is great, for others something low key is the way to go.

A fascinating glimpse into the rich complexity of medieval Jewish life and its contemporary relevance had intriguingly emerged.

Dear Dr. Yael:

My heart is breaking; my husband’s friend has gotten divorced. While this type of situation is always sad, here I do believe it could have been avoided.

The plan’s goal is to provide supportive housing to 200 individuals with disabilities by the year 2020.

Despite being one of the fastest-growing Jewish communities in the U.S. – the estimated Jewish population is 70-80,000 – Las Vegas has long been overlooked by much of the Torah world.

She was followed by the shadows of the Six Million, by the ever so subtle awareness of their vanished presence.

Pesach is so liberating (if you excuse the expression). It’s the only time I can eat anywhere in the house, guilt free! Matzah in bed!

Now all the pain, fear and struggle were over and they were home. Yuli was safe and free, a hero returned to his land and people.

While it would seem from his question that he is being chuzpadik and dismissive, I wonder if its possible, if just maybe, he is a struggling, confused neshama who actually wants to come back to the fold.

I agree with the letter writer that a shadchan should respectfully and graciously accept a negative response to a shidduch offer.

Alternative assessments are an extremely important part of understanding what students know beyond the scope of tests and quizzes.

More Articles from Uriel Heilman
An orthodox travel agent helped  saved the life of a Jew by convincing him not to violate the Shabbat by boarding the Malaysian flight that has been missing for three days.

“More than the Jews have kept the Shabbos (Sabbath), the Shabbos has kept the Jews.”

Ruth Lockshin of Toronto leads a partnership minyan at a conference in New York of the Jewish Orthodox Feminist Alliance, December 2013.

The battle over partnership minyans is just the latest scuffle in the war over women’s roles in the Orthodox community.

Last week, a man who tried to build a pipe bomb for use in New York, Jose Pimentel, was sentenced to 16 years in prison on terrorism charges under laws Halberstam helped draft.

The kosher section at Winn-Dixie’s Boca Raton store is larger than that of many kosher-only supermarkets.

Of the 5,790 bias incidents in the U.S. in 2012 recorded by the FBI, 19 percent were motivated by religious bias, compared to 48 percent by racial bias and 20 percent by sexual-orientation bias, according to the bureau.

For decades, it has been difficult to sort out the precise dividing lines between the varieties of Orthodoxy – Ultra, Haredi, Centrist, Modern, Liberal.

There are more people in America who identify themselves as Jews than you may have thought – an estimated 6.8 million, according to a new study. But a growing proportion of them are unlikely to raise their children Jewish or connect with Jewish institutions.

Pew survey: U.S. Jewish intermarriage rate rises to 58 percent

    Latest Poll

    Now that Kerry's "Peace Talks" are apparently over, are you...?







    View Results

    Loading ... Loading ...

Printed from: http://www.jewishpress.com/sections/food/kosher-food-news/southern-supermarket-giant-winn-dixie-bets-big-on-kosher/2014/02/19/

Scan this QR code to visit this page online: