Inform the merchant of your preferences: Do you want a yellow esrog or a green one? Pittum still on or pre-broken off for your convenience? Fat or skinny? The kind that fits in an esrog box or the kind you have to lift with both hands?
It was kind of a joke, recalled Esty. We never really expected it to turn into anything. If we had a family barbeque we would post pictures and I would share recipes when I ate something really good, but that was pretty much about it.