Photo Credit: Salt of the Earth Ltd)
Salt of the Earth launches sodium reduction ingredient at #FIEurope

JNi.media) Israeli manufacturer Salt of the Earth, a global industry leader in salt and salt-related products, launches Umamix, its new sodium reduction ingredient for hamburgers and processed meat at Fi Europe, Paris, December 1-3.

According to the Harvard School of Public Health, In most people, the kidneys have trouble keeping up with excess sodium in the bloodstream. As sodium accumulates, the body holds on to water to dilute the sodium. This increases both the amount of fluid surrounding cells and the volume of blood in the bloodstream. Increased blood volume means more work for the heart and more pressure on blood vessels. Over time, the extra work and pressure can stiffen blood vessels, leading to high blood pressure, heart attack, and stroke. It can also lead to heart failure. There is also some evidence that too much salt can damage the heart, aorta, and kidneys without increasing blood pressure, and that it may be bad for bones, too.

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High blood pressure is a leading cause of cardiovascular disease. It accounts for two-thirds of all strokes and half of heart disease.

Salt is widely used in meat processing as a flavor enhancer as well as a functional ingredient. Hamburgers or meatballs typically contain 1.2-2% salt. But according to the latest lab tests results, Umamix can help decrease sodium by 45% in hamburgers and meatballs, and by 33% in frankfurter sausages, without affecting the taste of the final product. It is heat stable, pH stable, kosher, halal and has no artificial ingredients.

“Consumers are concerned more than ever about sodium content in their foods, but refuse to compromise on taste-and, of course, they also demand a clean label,” says Revital Ben Shachar, Marketing Manager for Salt of the Earth. “Our sodium reduction ingredient is designed to address these needs and keep the consumer-craved salty, savory flavor. This highly cost-effective ingredient thus allows processors to meet all consumer demand targets.”

Food Ingredients Europe and Natural Ingredients 2015 is a global food & natural ingredients exhibition, that attracted 1,300 exhibitors and some 23,000 visitors in 2013. The event is held bi-annually in different cities throughout Europe, and alternates with “HIE – Health Ingredients Europe.”

Salt of the Earth has been producing sustainable sea salt solutions for the global food industry since 1922, with customers in more than 30 countries on five continents.

Look for them at Fi Europe, booth #6N105.

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